Social media for policy change
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Author: L.Curika. Presentation for board members of Soros Foundation Armenia & Georgia. Riga, 08.12.2012
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Social media for policy change
- 1. Social media & internet tools for influencing policy processes
- 2. What social media? • Twitter • Facebook • Slideshare • Pinterest • Youtube • Blogs
- 3. Centre for Public Policy PROVIDUS: • Under Think Tank 'Centre for Public Policy PROVIDUS' live 3 brands: • Think tank PROVIDUS is a research and consultations NGO which works in fields of criminal justice, european policy and energy policy, good governance (anti-corruption, political party financing, active citizenship, eDemocracy, etc.) and education and tolerance • Public policy website www.politika.lv is a 10 year old website, where you can find research, articles, and interviews about politics in Latvia and worldwide • Website for direct communication with parlamentarians, europarlamentarians and ministers www.GudrasGalvas.lv
- 4. Blogs are important! • PROVIDUS researchers use an opportunity to blog on portal www.politika.lv + have personal blogs on certain issues, wikipages • Blogging tells a story about your organization • Blogging humanizes your organization • Blogging lets you put an issue on the agenda, if you use social media • Reblog blogs on other platforms, make sure creative commons is turned on
- 5. Personal brand • We not only have organizations social accounts on Twitter, but also work on reasearchers and activists social media branding on Twitter. • Your personal account is a part of organization's brand
- 6. PROVIDUS in social media • SlideShare • Twitter (provide a hashtag for every event!) • Facebook
- 7. politika.lv in social media • Big stress on Twitter • Asking questions • Making a hashtag that we ‘own’ • Providing live streaming on website and via live tweets from various events • Answering ALL negative comments through tweets or DM • Communicating with readers more than being a radio
- 8. politika.lv on Facebook • Ask yourself- what your readers wants to read about? • What he wants to know? • Photos and videos are better than text • Ask questions and for advice • Give them some fun • Like other pages and make friends by sharing their news
- 10. politika.lv on YouTube • Videos from our events • Interviews with researchers • Interviews with politicians • Make it short, optimal 2 minutes • Collaboration with GudrasGalvas.lv
- 12. How to start using social media? • You WILL be lonely at first • Find your friends and ask for support, do not be afraid • Find politicians, talk to them • Find other NGOs, talk to them, spread the word about their activities, make new friends • Find journalists and other opinion leaders, talk to them and interact. Give them questions to ask politicians
- 13. Other suggestions: • Make sure you put your mission and logos EVERYWHERE • Use Wikipedia to spread the word • Put all social media accounts in your email signature • Just being on social media is not enough, BUT..... use namevine.com
- 14. Thank you! • Contact me via email curika@providus.lv • Contact me on twitter @curiha • Follow us on twitter @providus • Follow us on Pinterest www.pinterest.com/politikalv • Follow us on Slideshare www.slideshare.com/providus