Top 10 practices of Successful Selling Organizations
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Before you can learn about sales management best practices, you first have to learn what makes a company a successful selling organization. With these best practices, you can help design a sales management function that is right for your company.
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Top 10 practices of Successful Selling Organizations
- 1. Top 10 Characteristics of Successful Selling Organizations & Sales Management Best Practices The Center for Business Performance Solutions WCTC Sales Management Breakfast 3.22.2013
- 2. Sales Management • What is it? • Why do you need it? • How do you develop it? • How do you make it part of the culture?
- 3. Top 10 Characteristics of Successful Selling Organizations 1. Have a Vision/Organizational Alignment 2. Market Oriented/Customer Focused 3. Culture of Continuous Improvement and Learning 4. Operate Under a Sense of Urgency 5. Process Driven
- 4. Top 10 Characteristics of Successful Selling Organizations 6. Superior People 7. Results Focused 8. Can Measure Success 9. Reward Success 10.Have Strong Sales Leadership/Sales Management Function
- 5. 1. Have a vision/ Organizational Alignment • Know what you want to be and where you want to go • Never satisfied • Agility • Have a publicized goal - BHAG
- 6. 2. Market Oriented/Customer Focused • Know their “Ideal Client” • The customer is King • Aligned on the customer like a LEAN manufacturing process • Outstanding marketing content − Client-Centric − Multiple Channels − Communication
- 7. 3. Culture of Continuous Improvement and Learning • Make improvements over time at all levels • Realize improvement is not a cost • Culture of innovation • Bottom up solutions
- 8. 4. Operate Under a Sense of Urgency • Shorter sales cycles • Custom solutions • Offensively strong and defensively strong • Eliminate constraints for the sales force
- 9. 5. Process Driven • Defined Processes and Systems • Clearly define how a customer goes from A to Z • Flawless execution • Coach to the system/process • Accountability
- 10. 6. Superior People • Hire right for the right traits − Can teach products and skills − Can’t teach enthusiasm or drive • Treat people as the end • Give the people the tools they need • Invest in them
- 11. 7. Results Focused • Tangible results are still a primary objective of any company • Success comes from execution at all stages • Successful funnel management − Volume and Velocity • KPI’s – Leading indicators
- 12. 8. Can Measure Success • Sales and profits do matter • How you get them matters • Professional sports teams analogy • Utilize business intelligence • Consistency/rhythm/cadence
- 13. 9. Reward Success • Celebrate success • Pay for performance • Give everyone skin in the game • Open book management
- 14. 10. Have Strong Sales Leadership/ Sales Management Function • Leader • Business Manager • Coach • Recruiter • Trainer
- 15. Top 10 characteristics of a successful sales management function 1. Has a seat at the table to help craft the vision 2. Is the voice of the customer and the sales team throughout the organization − cross functional 3. Is always looking for a better way of doing things to get better results 4. Knows how to prioritize and motivate others 5. Has a methodical approach to the market – able to direct resources
- 16. Top 10 characteristics of a successful sales management function 6. Wants to win 7. Can build a team – Coach – Make tough decisions 8. Uses data to guide decisions – objectivity 9. Not afraid to give credit to others 10.Sells more through the team than they can on their own
- 17. Peter C. Rathmann, MBA President 262-442-0896 | peter@salestechnik.com www.salestechnik.com
Notas do Editor
- Thanks to the MBA for allowing me to come in Thank you for taking an interest in this topic Accountability…most sales reps hate it. Most managers don’t like to follow through with it. For some reason, I feel this has been the #1 topic of conversation over the past few weeks with prospects and or clients looking to enhance their sales culture or consistently grow sales Salespeople must be held accountable for their results. This is a fact of Sales Management. Ideally, you'd like for them to do it themselves... absolving you of that unenviable responsibility. In a perfect world, that would be an option. However, that's not reality. What helps is hiring good salespeople with good products and services to sell. Also, managing and leading them well is an asset. In the end, how you handle that difficult conversation is entirely up to you. Hopefully, you'll see that you can do it and can garner even more respect when you do it well. Every day, companies allow sales people to provide excuses as to why they didn’t perform certain prospecting behaviors. Yet, if this same company had its service techs scheduled for six calls and the techs stopped after their third service call, would the company put up with that? Accountability doesn’t have to be a dirty word that makes most people’s skin crawl. If done correctly, accountability can help propel a salesperson’s career path, help prospects and help companies at the same time. Accountability can be a good 14-lettered word that helps the sales rep become more productive and the company more profitable.