A quick afternoon Luncheon with Belvedere Global and some great media:)

1. THE IMPORTANCE OF PREMIUM
SPIRITS ON BARS AND IN YOUR DRINK

2. WHAT MAKES
IT PREMIUM
•Price? (4x)
•Process?
•Marketing?
•A presidential palace?
•A wizard distiller?

3. PROCESS
•Distillation has not changed
for centuries.
•What’s in the Wheat?
(Quality Counts)
•H2O (Artesian Wells)
•Continuous vs. Pot Still

4. The Marketing Map
PUBLIC
EXHIBITIONS
RELATIONS
PRESS RELEASES
TV STORIES
CONFERENCES
PLACED ARTICLES
COMMENT
& OPINION
LIVE SEMINARS
MEDIA RELATIONS
VIDEO
CONTENT AWARDS
iPLAYERS CORPORATE SOCIAL
PUBLIC SPEAKING RESPONSIBILITY
YOUTUBE LIFE CASTING
PRODUCT MEDIA TRAINING
PLACEMENT
RSS CASE STUDIES
CINEMA VIDEO
CONFERENCING TELE-SEMINARS
RADIO HOSPITALITY SOCIAL BOOK
SPONSORSHIP TRADE MISSIONS
PODCASTS
WORD-OF-MOUTH
WIKIS PRODUCT
BILLBOARD FACE
LAUNCH
BOOK M
TWITTER B
FLY POSTING GEOMAPPING
SMO
DIRECTORIES ROAD
MARKETING
REFERRALS
SHOWS PRESENTATIONS LINKED IN GOOGLE
POINT OF PURCHASE CUSTOMER
PAY-PER-C
FIELD REVIEWS
ADSEN
MARKETING
BROCHURES CUSTOMER FLASH ON
SERVICES
MPS / FPS
POINT OF SALE
MOB SEO
CONSUMER CREDIT ACT
PROMOTIONAL GAMING THOUGHT
PCI COMPLIANCE GIVE-AWAYS
FACE-TO-FACE LEADERSHIP
•SUPER Premium
MRS (MARKET RESEARCH) CONSUMER
PRESS MAGAZINE INSIGHTS
TELESALES SINGLE SPONSO
INSERTS
TPS / CTPS CUSTOMER
VIEW
BEHAVIOURA
FINANCIAL SERVICES (FSA) NEWSLETTER
•World’s First Acid Etched
VERISIGN ADVERTISEMENTS
TESTIMONIALS MOBILE
NEWSPAPER
ABC AUDIT PARTNERSHIPS
CATALOGUES TEAM
ADVERTORIAL CELEBRITY BUILDING STRATEGIC
LEGAL ENDORSEMENTS ALLIANCES
COMPLIANCE
Bottle
LIVE STREAMS
EDITORIAL
STAFF
WHITEPAPERS
TRAINING AFFILIATE
TRADE PRESS
CORPORATE
STRATEGIC
•Quadruple Distillation
PARTNERSHIPS
ALLIANCES
VIRTUAL EMAIL
TRADE MAGAZINES CUSTOMER TEAMS
FEEDBACK
E-COMMERCE
•Dankowski Gold Rye
RECOM
CORPORATE CMS
CULTURE
The Marketing Map is a tool to help plan your marketing TE
communications strategy. The map isn’t designed to cover
ADVERTISING DIGITAL every available connection point, instead it provides an WEBSITE
overview to help you understand which platforms are most
relevant to your business.
(Bakers)
DATABASE EVENT If you are unsure where to start then focus on the platforms
you currently use and follow their lines to see which other Branding
marketing channels are closely related.
DIRECT RELATIONSHIP Remember, the choice of channels should reflect your
communication objectives and the audience you are
communicating with.
Marketing Routes How to use this map
• Polish Pride vs Russian Myth

5. WHAT’S
INFUSED?
•A Surprising Method
•Maceration vs. Cold Compounding
•Flavour Essences...
•Re-Distillation, why?
•To taste, not time...(MM Example)

6. A COCKTAIL
STORY
Balance is the key to cocktail
happiness...
Measure...it’s more like baking

7. THANK YOU
@justcocktails & @belvederevodka