Performensation provides a full range of compensation consulting services. Download this brochure to learn about Performensation's services and how they can help you transform your pay into High Performance Compensation.

1. HIGH
PERFORMANCE
COMPENSATION
PUBLIC AND PRIVATE
COMPANIES
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514 Precita Ave, Suite 100 | San Francisco, CA 94110
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Toll Free 877.803.9255 x700 | P. +1 415.625.3406 | F. +1 877.803.9255
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email: info@performensation.com | web: www.performensation.com
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2. Successful compensation requires four key
elements. Each component must be carefully
Dan Walter, President and CEO
crafted to your unique goals and culture.
Performensation was founded
in 2006 in response to the
demand for more strategic
and effective compensation
programs. Vision: We understand where you are headed and
“Our unique high performance have the skills to get you there. We are respected
compensation approach
allows us to customize throughout the industry for our forward-thinking
compensation solutions for perspective and our ability to execute on it.
companies of any size.”
Foundation: Long-term solutions are based on
evidence, not founded on gimmicks or fads. They are
built to allow for adjustments to organizational and
market conditions. Your program’s foundation must
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reflect your company and the goals it is designed to
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support.
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Design: A great program combines creativity with
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practicality. We utilize our broad and deep
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understanding of rules, regulations, processes and
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providers to ensure your program delivers high-
performance results. Our designs are easy to
understand, compliant and effective.
Communication: Participants only value what they
understand. Communication must be built in to every
step of the process. We ensure that all program
elements are relevant and make sense to your
targeted audience.
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3. Long-term solutions require long-term
commitment. We help you look beyond the
horizon to create solutions that evolve with
your company’s success.
Your expertise is your business. Our expertise is helping
your business succeed.
Our proprietary process ensures you are an active
collaborator in your future. Far more than simply
providing you with numbers, Performensation’s
approach develops an understanding of your
business, your goals and the paths to achievement.
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We deliver solutions that support your corporate
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culture and drive your goals. Our compensation and
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equity plans are uniquely designed to improve your
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organizational performance.
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Our end-to-end approach guides you from diagnosis
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and design, through implementation and
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communication. Your solution will fit your budget, be
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understood by your participants and allow efficient
ongoing administration. The strength of our work is in
applying our knowledge and expertise to your
specific needs.
Once implemented we will support your evolution
and performance into the future.
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4. A program must be simple enough to
communicate, sophisticated enough to
attract and retain staff, and flexible enough to
allow for growth and evolution.
We are the recognized leaders in the field of equity and
synthetic equity compensation design. A well-designed
plan is an investment in your company’s future. Your plan
can be the difference between great employees and
good employees. It can also make a liquidity event far
more successful for everyone involved.
We provide plan design consultation for companies of
every size and type. We have worked with early-stage,
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and mature private companies, IPOs and companies that
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have been public for years. We have experience working
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with LLCs, C-Corps, S-Corps and Joint Ventures. Our
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expertise includes executive and broad-based programs
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for early-stage and mature private companies and
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publicly traded companies.
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Our process has been refined over many years of
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experience.
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Discovery and due diligence. The core of every project is
our thorough understanding of your company and its
stakeholders.
Potential solutions and design elements. You will
understand the positives and negatives of every aspect of
your plan and participate in every key decision.
Best practices. Our unparalleled understanding of the
processes, reporting and administration ensures on-going
success.
Commitment. Our services include long-term support and
assistance. Your success is our success. Whenever possible
our services are provided for a fixed fee.
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5. Executive Compensation is more complex
and scrutinized than ever before. Getting your
program right means satisfied shareholders
and executives.
We believe that every company should have access to
highly qualified advice regarding design, disclosure and
planning. Say-on-Pay should be an opportunity, not a
hurdle.
Compensation-on-Demand™ (COD) is Performensation’s
ground-breaking compensation consulting service. You
get the expertise you need with price predictability you
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want. We offer affordable COD packages for a flat
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monthly fee. STandard packages cover projects typically
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handled on an expensive piecemeal basis. Your tasks are
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planned far in advance with additional support built in for
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a wide range of unplanned and occasional projects.
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We offer several packages for executive compensation
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needs. Outsource much of your executive compensation
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work with our Inclusive Package that covers most of the
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projects typically required annually. Or, sign up for our On-
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Call Navigation that provides phone or email access to the
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expertise needed to support work performed by your in-
house staff. Interim solutions are also available.
Our expertise includes compensation philosophy, strategy,
peer group analysis and plan design for short-term and
long-term incentives, including equity compensation.
The COD approach allows us to reduce pricing by as
much as 60% while allowing you the freedom to plan
ahead and deliver better results.
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6. Everything about compensation is a form of
communication. Goals, features, messages
and delivery tools must work in harmony.
We believe that effective communication is the most
important component of high performance
compensation. Our basic communication services include
powerpoint presentations and Q&A documentation for
almost any type of compensation program. We fully
integrated these basic communications into every project.
We help you start early, execute often, test for
effectiveness and change as needs evolve.
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Communication Services include support for new plan roll-
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outs, major plan corrections, corporate actions and full
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project management for communications related to IPOs,
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international issues, change management and more.
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Our effective techniques and simple solutions have helped
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our clients increase ESPP participation, smoothly process
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option exchange programs, train managers to effectively
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discuss plans and have ensured that executives are fully
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informed of critical plan issues.
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We also collaborate with some of the best and most
creative wording and design specialists in the industry. Our
holistic communication solutions brand your programs,
motivate employees, align stakeholders and ensure that
your programs can deliver on their full potential.
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7. Real and synthetic equity programs are the
most effective way to link the growth in
company value to the compensation
delivered to your staff, board and contractors.
We are the industry leader in equity compensation design,
including the growing category of performance equity
awards. We create equity programs such as stock options,
restricted stock and synthetic equity programs such as
SARs and Phantom Stock. We believe cookie-cutter plans
are for cookie-cutter companies. Our solutions are crafted
to your specific goals.
We work with companies of all sizes including early-stage
startups, companies with unknown future liquidity events
and Fortune-listed companies. Our clients are companies
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looking to increase corporate performance, employee
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engagement and investor satisfaction.
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Performensation believes strongly in aligning participants
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with individual and corporate success. We evaluate
internal and external metrics, like revenue, profit margin
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and Relative-Total Shareholder Return (R-TSR) and
determine what is best for you. The breadth and depth of
our experience is unparalleled and we apply every bit of
our expertise to your program. Our analysis of key
performance metrics and compensation instruments
ensures your plan works specifically for your goals and
participants.
Our specialties: Performance Awards, Stock Options,
Restricted Stock Shares and Units, Phantom Stock, SARs
and Employee Stock Purchase Plans (ESPP) and other
programs based on sharing enterprise value.
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8. Base Compensation
Variable Compensation
Market Intelligence
Equity Compensation / Long-Term Incentives
Appreciation Plans
! Stock options, SARs, UARs
Full Value Plans
! Restricted Stock, Phantom Stock, RSUs
Performance-based Plans
! Performance Awards, Performance Units
! Relative-TSR, Internal Financial and Operational Metrics
! Evaluation of Goals, Thresholds and Modifiers
Services Include
! Plan Design and Customization
! Executive Compensation Consulting
! Legacy Plan Analysis and Enhancement
! Benchmarking / Job Matching
! Analyze and Create Performance metrics
! Performance Reviews
! Participant Communication
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514 Precita Ave, Suite 100 | San Francisco, CA 94110
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Toll Free 877.803.9255 x700 | P. +1 415.625.3406 | F. +1 877.803.9255
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email: info@performensation.com | web: www.performensation.com
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Copyright ©2012 Performensation
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