Why is digital marketing so important? People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop at work, and more. Companies especially SMEs still haven’t included this in their marketing strategies. Purpose of this presentation is to convey the importance of a ‘Digital Enterprise’ and why should Small or Medium Enterprises give a serious thought about going digital!!

1. BOM Views Solution Showcase
Why Digital Enterprise
?

2. Why Digital Enterprise?
Why is digital marketing so important?
People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop at work,
and more. Companies especially SMEs still haven’t included this in their marketing strategies.
Purpose of this presentation is to convey the importance of a ‘Digital Enterprise’ and why should Small or Medium
Enterprises give a serious thought about going digital!!
Presented by : Sriram Chitlur, CEO Panso Solutions
At: LUB Karnataka – Panso Solutions Seminar , January 2014

3. What are your products or services?
Who are your competitors ?
Why Digital Enterprise?

4. Then
Now
Arranged Marriages
You Tube
Facebook
Smart Phones
Google search
Internet
www.Bharathmatrimony.com
Manual Drawings
SolidEdge
News Paper
Television
Big Banners
Telephone

5. Key Statistics about Indian Market
115 Crore people live in India
• 60 Crore Mobile phones in 2010
• 10 Crore mobile connections are added
every year
• There are about 30 crore bank accounts
• 25 crore credit card holders in India
• 20 crore life Insurance policy holders in India

6. Key Statistics about Indian Market
• India has 40 Million SME’s and only
one million are online
• 81 Million people in India use Internet
• India’s eRetail sales is about 20,000
crore per year

7. Social Media Statistics
Facebook : 1 Billion
Google Plus: 400 Million
Instagram: 80 Million
LinkedIn: 175 Million
Twitter: 500 Million
Slide Share: 16 Million

8. What is a Digital Enterprise ?
A digital enterprise is an
organization that uses
technology as a competitive
advantage in its internal and
external operations.

9. Challenges faced by SME’s globally
1. Capital Constraints
2. Low Technology leverage
3. Ineffective Sales &
Marketing
4. Severe Competition
5. Non Availability of
Skilled Labor

10. Why Digital Enterprise ?
This the only way you can
stay ahead of your fierce
competitors

11. Lets Visualize a Digital Enterprise

12. Mobile Self Service CRM
1. ICICI Bank will allow customers to open Bank
accounts from where ever they are. TAB Banking
2. USAA Bank will allow customers to deposit checks by
taking a picture of them inside their mobile app and
transmitting it, saving them a trip to the bank
3. Several hotels take orders from customers using
Mobile Apps. The order hits the kitchen with no lead
time

13. Open supply chains
1. Dell (MTO): An order placed by end customer on Dell
website from any where in the world will trigger a
Manufacturing work order at DELL’s Contract
manufacturer in Taiwan factory.
2. SME’s can allow their customer’s Purchase Orders to
become Sales Orders or Manufacturing Orders in their ERP
system directly

14. Employee social network
1. Chatter, Yammer, Socialcast, SharePoint
2. Several companies are allowing their employees to
communicate using employee social network to
1. Flaunt their achievements
2. Solve a technical problem using discussion forums
3. Support each other at times of excigencies

15. Profit from In-House Productivity
1.Design better
2.Communicate Better
3.Collaborate Better

16. Go Social !!!
Social Media is a great
leveler. It is no ones
property. It belongs to
every one.
It’s a connected world !

17. Social Media Journey
1. Lage-Raho SME !!
2. Patience is a virtue
3. Recognition guaranteed

18. Social Media: Leverage & Winners
Branding: Creates a new environment for promoting the
brand Tata Nano, Bajaj Pulsar, Coca cola
Landscape Monitoring: Gauge customers perception about
your company - Citibank
Engagement: Use social properties to engage potential
customers. Dell Streak
Customer Service: Extension of current customer service
channels. Best Buy

19. And finally who is this?

20. Thank You
contact@panso.in
/panso.in
/company/panso-solutions
+91 – 80 – 49193119 | +91 – 80 – 49193100
@pansoplm