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Community Discovery and Ideation:
Creating Smart Libraries
BETHA GUTSCHE
WEBJUNCTION PROGRAMS MANAGER, OCLC
MARY LOU CAROLAN
DIRECTOR, CORNWALL PUBLIC LIBRARY
Small Libraries Create Smart Spaces
GOAL: Co-create a space
with the community
for participatory,
active learning
and social engagement
participatory, informal,
interest-driven
and relevant to real life
 Everyone can participate.
 Learning happens by doing.
 Challenge is constant.
 Everything is interconnected.
Active
learning
in
libraries
is…
Learning happens by doing
Children’s Learning Garden,
Lewes (DE) Public Library
CSM Libraries, CA
STEM program at Wilton (NH) Public Library
Hands-on activities
DIY becomes DIT (doing it together)
Learning is social. Everyone can participate
Artist-in-Residence program,
Bellingham (WA) Public Library Build a City by CSM (CA) Libraries on Flickr
Active learning is for all ages
Early
learning
and play
Digital
media lab
Makerspace
You can make it by Fabrice Florin on Flickr
Alphabet Tree, Early Learning Space,
Allen County (IN) Public Library
Digital Media Lab, Laurel (DE) Public
Library; by Tameca Beckett
Learning
garden
Makerspace
Culinary
literacy
center
Challenge is constant
FES Learning garden, ME;
by Sheila Sullivan on Flickr
Culinary Literacy Center,
Free Library of Philadelphia, PA
Makerspace, Westport (CT) Public Library
Working together to co-create solutions
Active learning space is… open and inviting
Tools are
visible &
accessibl
e
STEM Cart:
Demco.com
Projects-in-
progress are left
lying around
Messy is okay
EPL Makerspace by Mack Male on Flickr
Active learning space is… flexible
Mobile
reference
pod
Movable shelving
Tables, chairs, pod: Demco.com
Modular tables
The
caster is
your
friend
Mobile Library Shelving
by Group3 Planners on Flickr
Authentic exploration of community
needs and aspirations
COMMUNITY DISCOVERY
Photo: Surveying Community Members by Car Martin on Flickr
The community is the expert
“We are a town where everyone
knows everyone, you can
charge on your local account
just about anywhere you go,
and deals are still made over
coffee and a handshake.”
Discovery Tools:
 Stakeholder Interviews
 Topical Focus Groups
 Intercept Surveys
 Online Surveys
 Observations
 Visioning/ Idea
Workshops
 Open Brainstorming
 Dot Boards/ Wish Trees
 Health & Wellness
 Food and Culinary Arts
 Performing Arts & Movies
 Fine Arts
 STEM
 Upcycling & Recycling
 Hobbies & Crafts
 Gardening & Outdoor Activities
Survey >> Dot Board
(James Kennedy Public Library, IA)
Wish Tree >> Dot Board
(Madison Public Library, SD)
1. What do you like about your community?
2. What do you think would make it better?
Four options: gaming space, teen space,
maker space, and business incubator
Wish tree
Dot board
Asking Questions
(Bertha Voyer Memorial Library, TX)
• If given the opportunity – what would you do to build a better library?
• What could Your library do Better? What do we do really well?
Mary Lou Carolan, Cornwall Public Library
COMMUNITY IS THE
HEART OF THE LIBRARY
WHAT DO YOU REALLY
KNOW ABOUT YOUR
COMMUNITY?
Who are the stakeholders?
Who are your partners in education?
Who would care if the library was no longer
there?
If people don’t get who we
are and what we do….
how much longer will they
support us?
Connections
Relationships
Conversation
Community Conversations
Community Room - BEFORE
You can’t really see
the old, worn carpet
but I am pretty
convinced a murder
took place here. Ack!
Community Room - AFTER
 …this came directly from
our community
discovery process and
initiated our Small
Libraries Smart Spaces
plan.
 BEWARE: Once you
get started, it is hard to
stop!
 Practice: “Lighter,
Quicker, Cheaper”
What’s Next?
This space will be
transformed into a “Smart
Space.” Designed to be
transitioned throughout the
day for different audiences
and activities including: a
teen tech space, tech
training area, makerspace,
and a homework/small
group workspace.
This re-imagined space will
provide for a more efficient,
flexible and vibrant use of
our current floor plan.
When the community discovers
who we are and what we offer,
they will love us & fight for us.
It’s that important!
Wish Tree Activity
Think from the perspective of the persona
you’ve been given and respond to these
questions:
1. What do you like about your community?
2. What do you think would make it better?
Write a your answers on a post-it note
and place it on the Wish Tree.
Photo: Madison (SD) Public Library
Wish Tree, by Lisa Martin
The power of suspending judgment
and opening the floodgate of ideas
IDEATION
Communityinput
Readytoprototype
Select 3-4 items
from community
input to explore
further
Expand the
possibilities of those
items through
brainstorming
Narrow choices
(dot voting) to
top 2-3 ideas
Evaluate these
ideas and pick
one to prototype
Ideation
Post-its and a beginner’s mind
Photo: Balanced Team by IMG_3226 on Flickr
Ideation Activity
How might your library create
active learning opportunities
around ____________ idea?
Hint:
 Think beyond the obvious
 Dissect the idea
 What are people’s feelings about it?
 What is the essential experience behind it?
 What activities are related to it?
Brainstorm rules
 Defer judgement
 Encourage wild ideas
 Build on the ideas of others
 Stay focused on topic
 One conversation at a time
 Be visual
 Go for quantity
Rating the ideation ideas
IDEA: Least Most
Instinctively, how excited are you about this idea? 1 2 3 4 5
How innovative and fresh does this idea feel? 1 2 3 4 5
How practical, feasible and realistic is this idea? 1 2 3 4 5
TOTAL =
Making ideas tangible
and ready to move into action
PROTOTYPING
AND BEYOND
The humble prototype
Transfer key ideas
from post-it notes
to tangible objects
for users to test
Prototypes from our participants
Fun with cardboard and tape!
Makerspace mock-up Mobile, flexible computer lab
Stacks, Bellingham (WA) Public Library
Before transformation…
Racks of CDs, DVDs and audio books
"SkillShare has provided a
great opportunity for us to
connect people with other
people and with other ways
of learning,“
―Jenni Johnson
After: Activated for multi-use
SkillShare, Bellingham (WA) Public
Library
Something is always happening at SkillShare
Quigong & tai chi
Acknowledgements
 The Small Libraries Create Smart Spaces project is made possible
in part by a grant from the Institute of Museum & Library
Services, LG-80-16-0039-16.
 Association of Rural & Small Libraries (ARSL) is working
collaboratively with WebJunction on all phases of the project.
 Project for Public Spaces (PPS) provided subject expertise,
consultation and instruction.
Thank you!
Betha Gutsche
gutscheb@oclc.org
Mary Lou Carolan
mlcarolan@rcls.org

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Community Discovery and Ideation: Creating Smart Libraries

  • 1. Community Discovery and Ideation: Creating Smart Libraries BETHA GUTSCHE WEBJUNCTION PROGRAMS MANAGER, OCLC MARY LOU CAROLAN DIRECTOR, CORNWALL PUBLIC LIBRARY
  • 2. Small Libraries Create Smart Spaces GOAL: Co-create a space with the community for participatory, active learning and social engagement
  • 3. participatory, informal, interest-driven and relevant to real life  Everyone can participate.  Learning happens by doing.  Challenge is constant.  Everything is interconnected. Active learning in libraries is…
  • 4. Learning happens by doing Children’s Learning Garden, Lewes (DE) Public Library CSM Libraries, CA STEM program at Wilton (NH) Public Library Hands-on activities
  • 5. DIY becomes DIT (doing it together) Learning is social. Everyone can participate Artist-in-Residence program, Bellingham (WA) Public Library Build a City by CSM (CA) Libraries on Flickr
  • 6. Active learning is for all ages Early learning and play Digital media lab Makerspace You can make it by Fabrice Florin on Flickr Alphabet Tree, Early Learning Space, Allen County (IN) Public Library Digital Media Lab, Laurel (DE) Public Library; by Tameca Beckett
  • 7. Learning garden Makerspace Culinary literacy center Challenge is constant FES Learning garden, ME; by Sheila Sullivan on Flickr Culinary Literacy Center, Free Library of Philadelphia, PA Makerspace, Westport (CT) Public Library Working together to co-create solutions
  • 8. Active learning space is… open and inviting Tools are visible & accessibl e STEM Cart: Demco.com Projects-in- progress are left lying around Messy is okay EPL Makerspace by Mack Male on Flickr
  • 9. Active learning space is… flexible Mobile reference pod Movable shelving Tables, chairs, pod: Demco.com Modular tables The caster is your friend Mobile Library Shelving by Group3 Planners on Flickr
  • 10. Authentic exploration of community needs and aspirations COMMUNITY DISCOVERY
  • 11. Photo: Surveying Community Members by Car Martin on Flickr The community is the expert
  • 12. “We are a town where everyone knows everyone, you can charge on your local account just about anywhere you go, and deals are still made over coffee and a handshake.” Discovery Tools:  Stakeholder Interviews  Topical Focus Groups  Intercept Surveys  Online Surveys  Observations  Visioning/ Idea Workshops  Open Brainstorming  Dot Boards/ Wish Trees
  • 13.  Health & Wellness  Food and Culinary Arts  Performing Arts & Movies  Fine Arts  STEM  Upcycling & Recycling  Hobbies & Crafts  Gardening & Outdoor Activities Survey >> Dot Board (James Kennedy Public Library, IA)
  • 14. Wish Tree >> Dot Board (Madison Public Library, SD) 1. What do you like about your community? 2. What do you think would make it better? Four options: gaming space, teen space, maker space, and business incubator Wish tree Dot board
  • 15. Asking Questions (Bertha Voyer Memorial Library, TX) • If given the opportunity – what would you do to build a better library? • What could Your library do Better? What do we do really well?
  • 16. Mary Lou Carolan, Cornwall Public Library COMMUNITY IS THE HEART OF THE LIBRARY
  • 17. WHAT DO YOU REALLY KNOW ABOUT YOUR COMMUNITY? Who are the stakeholders? Who are your partners in education? Who would care if the library was no longer there?
  • 18. If people don’t get who we are and what we do…. how much longer will they support us?
  • 21.
  • 22. Community Room - BEFORE You can’t really see the old, worn carpet but I am pretty convinced a murder took place here. Ack!
  • 23. Community Room - AFTER  …this came directly from our community discovery process and initiated our Small Libraries Smart Spaces plan.  BEWARE: Once you get started, it is hard to stop!  Practice: “Lighter, Quicker, Cheaper”
  • 24. What’s Next? This space will be transformed into a “Smart Space.” Designed to be transitioned throughout the day for different audiences and activities including: a teen tech space, tech training area, makerspace, and a homework/small group workspace. This re-imagined space will provide for a more efficient, flexible and vibrant use of our current floor plan.
  • 25. When the community discovers who we are and what we offer, they will love us & fight for us. It’s that important!
  • 26. Wish Tree Activity Think from the perspective of the persona you’ve been given and respond to these questions: 1. What do you like about your community? 2. What do you think would make it better? Write a your answers on a post-it note and place it on the Wish Tree. Photo: Madison (SD) Public Library Wish Tree, by Lisa Martin
  • 27. The power of suspending judgment and opening the floodgate of ideas IDEATION
  • 28. Communityinput Readytoprototype Select 3-4 items from community input to explore further Expand the possibilities of those items through brainstorming Narrow choices (dot voting) to top 2-3 ideas Evaluate these ideas and pick one to prototype Ideation
  • 29. Post-its and a beginner’s mind Photo: Balanced Team by IMG_3226 on Flickr
  • 30. Ideation Activity How might your library create active learning opportunities around ____________ idea? Hint:  Think beyond the obvious  Dissect the idea  What are people’s feelings about it?  What is the essential experience behind it?  What activities are related to it?
  • 31. Brainstorm rules  Defer judgement  Encourage wild ideas  Build on the ideas of others  Stay focused on topic  One conversation at a time  Be visual  Go for quantity
  • 32. Rating the ideation ideas IDEA: Least Most Instinctively, how excited are you about this idea? 1 2 3 4 5 How innovative and fresh does this idea feel? 1 2 3 4 5 How practical, feasible and realistic is this idea? 1 2 3 4 5 TOTAL =
  • 33. Making ideas tangible and ready to move into action PROTOTYPING AND BEYOND
  • 34. The humble prototype Transfer key ideas from post-it notes to tangible objects for users to test
  • 35. Prototypes from our participants Fun with cardboard and tape! Makerspace mock-up Mobile, flexible computer lab
  • 36. Stacks, Bellingham (WA) Public Library Before transformation… Racks of CDs, DVDs and audio books
  • 37. "SkillShare has provided a great opportunity for us to connect people with other people and with other ways of learning,“ ―Jenni Johnson After: Activated for multi-use SkillShare, Bellingham (WA) Public Library Something is always happening at SkillShare Quigong & tai chi
  • 38. Acknowledgements  The Small Libraries Create Smart Spaces project is made possible in part by a grant from the Institute of Museum & Library Services, LG-80-16-0039-16.  Association of Rural & Small Libraries (ARSL) is working collaboratively with WebJunction on all phases of the project.  Project for Public Spaces (PPS) provided subject expertise, consultation and instruction. Thank you! Betha Gutsche gutscheb@oclc.org Mary Lou Carolan mlcarolan@rcls.org

Notas do Editor

  1. A little background on the “living laboratory” that is behind our evolving ideas on igniting learning in public libraries. We all know that libraries are evolving. There is a shift in the library’s role in its community from passive to active engagement with community members. This shift is igniting the library heart of the community. Active learning is at the core of this shift. At OCLC’s WebJunction program, we know that active learning is not just for large libraries; it’s every bit as beneficial in small and rural communities. With funding from IMLS, OCLC’s WebJunction program launched Small Libraries Create Smart Spaces.
  2. First we had to define what active learning means in a library setting… But what is active learning in a library? Libraries offer an informal setting outside of formal education environments where all members of the community can participate together in hands-on learning that is driven by their interests and meaningful to their lives.
  3. At its essence, active learning means learning that happens by doing. Learners literally get their hands dirty for learning as they design and build and grow things. Learning by doing engages the power of the hand-brain connection. When learners are offered multiple opportunities to actively engage and interact with objects, participate in social activities, and reflect on their discoveries, greater learning occurs. Photo, left: Children’s Learning Garden, Lewes (DE) Public Library; used with permission Photo, right: STEM program at Wilton (NH) Public Library; courtesy of Stephanie Loiselle
  4. Learning is social. Everyone can participate. Active learning spaces create social connections where people learn together and from each other. It shifts DIY (do it yourself) to DIT –do it together. The space fosters a sense of community and participation in a community increases the motivation to learn. Photo, left: Artist-in-Residence program at SkillShare, Bellingham (WA) Public Library; by Jennie Johnson Photo, right: Build a City by CSM (CA) Libraries on Flickr: https://www.flickr.com/photos/collegeofsanmateolibrary/15577279965/in/photostream/
  5. Active learning in the library starts early. For the very young, it’s a play space embedded with early literacy tools. Kids learn through play, so turning literacy tools into playthings helps get them ready to read when they enter kindergarten. The bright colors and age-appropriate materials help kids want to learn. The space is conducive to families spending time together and engaging with their young learners in hands-on activities and games that support early learning skills. Photos: Alphabet Tree, Allen County Public Library, Indiana; by ACPL on Flickr: https://www.flickr.com/photos/acplinfo/1073609313/in/photostream/ Digital Media Lab, Laurel (DE) Public Library; by Tameca Beckett You ca make it, TAM Makers at Tamalpais High School, Mill Valley, CA; by Fabrice Florin on Flickr: https://www.flickr.com/photos/fabola/28225768406/
  6. In an active learning space, challenge is constant and multi-faceted. Participants encounter ever-changing situations and work together to co-create solutions. Active learning at the library does not have to be confined to the indoors. Many libraries are growing learners young and old through gardening. In addition to learning how to cultivate plants and food, garden experiences lead to education about nutrition, healthy eating and environmental health, as well as learning accountability. Makerspaces are intentionally equipped to pose designing, crafting, building challenges. Not all makerspaces are about technology; the primary emphasis is on the collaborative and imaginative making and problem-solving. Some libraries are even installing kitchens, or partnering with organizations that can provide kitchen space while the library provides the programming. It’s not just about learning to cook, although that’s always a good thing to know. Often branded as “culinary literacy centers,” there are ripe opportunities to learn about health and nutrition, and the science and chemistry of cooking. In the heat of the kitchen, challenge is constant and multi-faceted. Learners must work together as teams and come up with solutions to unexpected situations. Photos: FES Learning garden, Maine; by Sheila Sullivan on Flickr: https://www.flickr.com/photos/sggc/9093738551/in/photostream/ Makerspace, Westport (CT) Public Library Culinary Literacy Center, Free Library of Philadelphia, PA
  7. Transforming physical space to make these active learning ideas happen involves creating some key conditions for success. The space needs to be open and inviting: users can see what kinds of activities happen in the space; they can see the tools available, maybe see some projects in mid-stream; messy is okay Images: EPL Makerspace by Mack Male on Flickr https://www.flickr.com/photos/mastermaq/19583797075/ STEM Cart: Demco.com
  8. 17. The space is Flexible, --this is especially important in small spaces: Put everything on wheels, including shelving Think modular; it’s easier to put small tables together when you need a large work surface than it is to accommodate a large, immovable table for most of the time when you don’t need it Get comfortable with the idea of letting patrons move things around Images: Mobile Library Shelving by Group3 Planners on Flickr https://www.flickr.com/photos/group3planners/6035765761/ Tables, chairs and reference pod: Demco.com
  9. Turning to your community to listen to what their learning aspirations are Beginning of a process that will engage them in their own active learning at the library
  10. The Smart Spaces Process – how are we guiding the development of active learning spaces with our participating libraries? We’re using a combination of Placemaking and the IDEO Design Thinking approach It starts with discovering and understanding the community’s needs and interests The “community is the expert” is the key principle Photo: Surveying Community Members by Car Martin on Flickr: https://www.flickr.com/photos/torontocat/31947418754/
  11. There are a variety of tools and strategies to choose from, from traditional surveys to more open-ended approaches like wish trees and dot boards. In some small communities, it’s a matter of talking to your neighbors and the folks at the local coffee shop.
  12. Dot board question; What active learning space would you most likely use at the James Kennedy Public Library?
  13. Wish Tree Wish tree activity from Cindy Fesemyer, Director, Columbus (WI) Public Library The Wish Trees were placed in 7 locations around the community; they received over 150 responses Dot Board we took the data that we had and came up with four ideas to dot board: gaming space, teen space, maker space, and business incubator. Interesting, the last one was chosen not because of an overwhelming number of people asked, but because it was requested so specifically. However, while doing the discovery process, we learned that Madison does have a business incubator! The dot board was up in the library for about 2 weeks and then I took it out to our Madison Discovery Days where over a hundred people voted for their 2 favorite spaces. Highlights of what you learned about your community from the discovery process Teen space and maker space were neck in neck, but teen space won. We would like to have some STEAM activities in our teen space and some passive maker space activities to try to incorporate both spaces.
  14. Fannin County Expo – Library Table Mail Chimp questionnaire Town Hall Meetings Results – lots of ideas Then took it to the “right people” –library Board I asked the right people – the right questions! At the end of The Hall-Voyer Foundation Board meeting in May – I asked for 15 minutes for a brief exercise It turned into an hour and a half of discussion and lots of post-it notes!
  15. PLACEHOLDER
  16. Community Discovery ACTIVITY Wish tree activity from the WebJunction webinar Engaged Planning: Ask What You Can Do For Your Rural Community, with Cindy Fesemyer, Director, Columbus (WI) Public Library Wish Tree poster, post-its, dot stickers What do you like about your community? What do you think would make it better?” Ask participants to think in terms of the personas in response to the questions; write on post-its and place on wish tree poster
  17. Community input is not necessarily going to give you neat, complete answers –it takes some interpretation and imagination For example, the Madison PL heard from their community that that wanted more shopping, especially a Walmart. This is where ideation comes in.
  18. Once the community input is gathered, the Design Thinking process takes the top 2-3 ideas and does an ideation brainstorm to expand those ideas into a wealth of possibilities.
  19. In this creative brainstorm, the number one rule is to suspend judgement. No idea is too impractical, too unconventional, too costly, too wacky. Let all ideas flow onto post-it notes and be considered. Gather simple materials and get ready to approach with a “beginner’s mind”
  20. Remember lessons learned from the Madison Library example: Don’t discard any input from the community right off the bat because it’s “not what the library does” Think beyond the obvious conclusion Dissect the idea: how do people feel when they’re shopping? What do they think they are missing by not having Walmart? What other activities are related to shopping?
  21. Brainstorm activity Pose “how might the library…?” question for top idea from discovery process Introduce brainstorm rules Participants share ideas; B & P record ideas on flip charts; remind them to keep active learning in focus and suspend judgement Debrief about experience
  22. Ideation rating matrix Interactivity: Pick 3 ideas from the brainstorm Rate them, using this matrix Pick your ONE top idea and put a dot sticker on the ideation sheet/whiteboard
  23. Before running out to buy furniture and equipment, it’s important to prototype. Your transformation team votes on which idea from the brainstorm is most exciting and innovative, yet practical and feasible. Then transfers that idea from post-it note to tangible objects for testing with your users. Nothing high tech or fancy here. Cardboard and duct tape are your best tools.
  24. I was a little hesitant about this exercise.  I must admit I'm learning that I must be a person who likes to jump to results and adjust on the fly.  However, I really really enjoyed this process.  I completed my prototype in one sitting and had a blast doing it.  I've showed it to several people who have been so happy to actually physically see the plan that's been floating around in my head. (Jennifer Trail, Glenns Ferry Public Library)
  25. The ultimate goal of creating active learning space in libraries is transformation – of physical space, of library service, and of community engagement. You don’t need to do any fancy remodeling or buy expensive furnishings and equipment. Take a cue from the Bellingham (WA) Public Library. In its “before” state, this space was previously filled with racks of CDs, DVDs and audio books. Patrons came in, got what they wanted, checked out and left. Photo: Stacks, Bellingham (WA) Public Library; by Beth Farley
  26. Now that same space is opened up and activated for multiple uses, and community members determine how the space is used. They come in, stay, learn and engage with each other. The SkillShare space is built around some simple tables and chairs that can be set aside for open floor space. There is something happening nearly every day of the month, with a combination of programs offered by community members and those offered by library staff, including tai chi and Qigong, financial literacy, creative crafting, tech coaching and the ever­-popular knit night. The activities attract community members of all ages. To activate the learning in between facilitator-led events, the library developed several programs that do not require staffing, such as BrainBuilders, PaperCraft Party, Coloring for Grownups, and Think It, Build It with Lego Bricks. Materials are set out on the tables and patrons can drop by and use them anytime. SkillShare is still lively four years after this space was transformed for active learning. This is what igniting space for active learning looks like. Photos: SkillShare, Bellingham (WA) Public Library; by Beth Farley