This is a brief presentation of the services offered under the E-Safetransfer S.A. Loyaly division (SafeLoyalty). You can witness a unique innovation: prepaid cards that also gather client usage information to feed CRM platforms, enhancing customer satisfaction through bonuses, points or frequency based discounts.

1. Prepaid &
Loyalty
E-Safetransfer S/A

2. Prepaid product line
1
Prepaid
2
Internet
3
Loyalty
4
Giftcard
Hut.Ca$h
Clients:
Clients:
Clients:
Clients:

3. Loyalty / Clients:
Duas Rêdes
Pontos e Pré-Pago
Memphys Burguer
Rede Matsuya
Original Shundi
IRB - Pizza Hut
EL - Mariachi
Espaço D’Orazio
Bordô

4. Loyalty / Pizza-Hut:
2013: Launch of a New “Gold” generation card
2012: 100.000 cards

5. 2012
2011
2010
Sales x Reload / Performance:
3000
2500
2000
1500
Sales
Sales
Sales + reload
1000
500
0
27 28

6. CNPJ: 056.509.998-70
Rua Villar D’Alho 26, apto 36-A
CEP 03604-010, São Paulo, SP
Visita: 12/05/2012 Eldorado 01
Visita: 19/05/2012 Eldorado 02
Visita: 29/05/2012 Estadão 03
Visita: 06/07/2012 Alphavile 04
Alberto Gaut Ronner
CNPJ: 072.396.776-55
Rua Da Mata 225, apto 908
CEP 04530-001, São Paulo, SP
Visita: 14/09/2011 Bandeirantes 01
Visita: 29/09/2011 Bandeirantes 02
Visita: 09/10/2011 Pinheiros 03
Visita: 02/11/2011 Pinheiros 04
Visita: 11/11/2011 Bandeirantes 05
Visita: 23/11/2011 Eldorado 06
Visita: 02/12/2011 Pinheiros 07
Visita: 03/01/2012 Eldorado 08
Visita: 17/01/2012 Estadãõ 09
Teresa L. Sorbonne
Loyalty / client usage:
CARDS ( Jan 2010 - May 2012 ) 52.281 SOLD
8791
43490
CARDS Not Re-loaded
CARDS Re-loaded

7. Sales x Redeeming ratio:
20.000
17.500
15.000
12.500
10.000
7.500
100% Sales in 2011
4% Never used card
87% Redeemed free gift
79% Redeemed discount in first day
91% Redeemed in 01 - 30 days
70% Redeemed between 31 - 60 days
113% Redeemed between 61 - 90 days
70% Reloades after 120 days
5.000
2.500
0
100%

8. Reload / Sales (2010/2012):
Equalized Percentual Reload Chart
Sold & Reloaded
100%
80%
60%
40%
Sold
Abril 2012
Outubro 2011
20%
Marco 2011
0%
Agosto 2010
Janeiro 2010

9. Sales Model Loyalty 1:
Card
Activation
A: U$ 4,00
Transaction Fee
Per usage: U$ 0,20
Per reload: U$ 0,00
B:Client receives card: U$ 0,00

10. Sales Model Loyalty 2:
Card
Activation
A: U$ 1,00
Transaction Fee
Per usage: U$ 0,37
Per reload: U$ 1,00
B:Client receives card: U$ 2,00

11. Gift Card Internet sales:

12. 1st Cycle:
Gift Card
Sales II: in franchise 1st Reload
Sales I: Retail
Gift Card + Loyalty:
2nd Cycle:
Loyalty

13. Franchise Point Redeaming:
CAM.COM/UD (câmara de compensação)
LOJA 01
LOJA 02
LOJA 03
Módulo CAM.COM
(Equalização de
Descontos)
(Informação)
segundo regra (*) da
Franqueadora Master
“Unidades de Descontos”
São calculados pelo
Custo / Venda e
reembolsados
LOJA 01
LOJA 02
LOJA 03
LOJA 04
LOJA 04
“Conta Neutra”
(em Reais)
Reais(R$)
TEF
LOJA “n”
LOJA “n”
Resgate de Descontos
Carga Descontos
$ reais transferidos
(*)
- 20% =

14. On-line & off-line capture:
IMPLANTAÇÃO
CASH PC
lojas
+
TERMINAL MOVEL
Recebe campanhas
ESCOLHE-SE a TRANSAÇÃO
(carrega-se Pontuação ou Cash)
CLIENTE carrega “VirtualCash”

15. Neissan Monadjem C.E.O.
neissanm@esafetransfer.com