1. SYED GHAZANFAR NAQVI
17557
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2.  Communication - is the exchange of
messages or information by
speech, visuals, signals, writing, or
behavior.
 Interpersonal Communication -
communication between two or more people
in an organization
 Communicator - the person originating the
message
 Receiver - the person receiving a message
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3. Message - the thoughts and
feelings that the communicator is
willing to share.
Feedback Loop - the pathway that
completes two-way
communication
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4. Data – unarranged words and
unanalyzed facts
Information – data arranged in
meaning full manner that become
information
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5. Event
X
Message
• Context
• Affect
Perceptual screens
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Perceptual screens
Communicator Receiver
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6.  MODEL #1: CONTINUOUS LOOP MODEL
 MODEL #2: SHANNON & WEAVER
 MODEL #3: BERLO’S “MODEL”
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7.  This can be done in real life situations or it
can be done on a more “academic” level.
 This is the EARLIEST model of
communication that has been presented
and accepted by others who study the
field.
 It is also the SIMPLEST model
 It includes all of the basic parts in the
communication process.
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12.  An exact date is not given for the
study, but it is believed to have been
completed in the late 1970s or the early
1980s.
 This one is not designed to be “academic”
or “practical.” It is designed to be “ALL-
INCLUSIVE”
 It is NOT a model because it was never
actually tested.
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15. Presented by:
Syed Ghazanfar Naqvi
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