Introduction to Multimedia Design and Development

Faculty of Computing and
Information Technology
Diploma in Multimedia Applications DIT108
DR. Nana K. Annan
Email: nk.annan@wiuc-ghana.edu.gh
Tel: +233 244424578 / 268752196
Week One

Introduction to Multimedia
• Objective
– The concept of multimedia
– Definition of multimedia
– Elements of multimedia
– Features of multimedia
– Categories of multimedia
– Applications of multimedia
– Hyper-Media
– Multimedia Production Team
– Stages involve in multimedia production
21/02/2015
DIT108 Multimedia Application Wisconsin
International University Ghana
2

The concept of multimedia
• Multimedia is used in different ways for
several purposes by individuals, businesses,
government, schools, filmmakers, musicians
and more.
• Some of the areas we see the application of
multimedia include but not limited to the
entertainment industry, the print media, radio
& broadcast industry, science, teaching and
learning, advertisement, public speaking.
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• Multimedia is made up of two words:
– Multi: This means many, various, more than one,
etc.
– Media: Is the plural for Medium. Medium is
singular and refers to intermediary or means of
conveying or transmitting information or
communicating to people and world.
– However, media in information technology or
computer science refers to specific elements
which are used as intermediaries.
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• For example:
– The press, newspaper, radio and TV broadcasting
industry refer to MEDIA as MASS MEDIA
– Things like cables, network, satellite and radio in
communications are referred to as TRANSMISSION
MEDIA
– In computer science storage devices such as CD, DVD,
HD, SDCARD and USB are referred to as STORAGE
MEDIA
– Human Computer Interaction (HCI) also refer to Text,
picture, sound, video, graphics and animation as
INTERACTION MEDIA
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• The word MULTIMEDIA is broadly used in many
context differently.
• For example:
– Multimedia computer
– Multimedia network
– Multimedia radio or TV broadcast
– Multimedia classroom
– Multimedia technology
– Multimedia ppt. presentation
– Multimedia transmission
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Defining Multimedia
• Multimedia is the creation of content which
combines different elements such as image,
text, audio, video, graphics and animation.
• It is a means of communicating using multiple
forms of elements to present information.
• It is use of computer to present information or
content which constitute a mix of text, audio,
graphics, animation and video in a single
content.
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The Elements of Multimedia
• Text – ASCII/Unicode, HTML etc
• Audio – Sound, music, speech etc
• Image – photo or pictures
• Video – Moving images: movie
• Graphics and Animation.
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Why do we use multimedia
• Multiple media is used to enrich our
communication or presentation
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Multimedia in terms of ICT
• Multimedia can be created and presented
digitally or analogue
• But in terms of computer science multimedia
is created digitally and presented digital
format.
• Computer multimedia content are discrete
that is they are presented in bits which ONEs
or ZEROs (1s or 0s).
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• Multimedia in terns of ICT have the following
attributes:
– Digitized: They are created and presented in a digital
format
– Distributed: The content is transmitted remotely,
offline, online or real-time over a network
– Interactive: The user has the opportunity to control or
manipulate the digital multimedia content
– Integrated: The various elements in a digital
multimedia are uniformly treated as one and
presented as one content, however they can be
manipulated independently.
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• Digital Signal
• Analogue Signal
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• Digital multimedia is the combination of text,
graphics (still or animated), sound, and video
to create content which is delivered by a
computer system or device.
• It is a technique of putting together text,
image, audio, video, graphic and animation in
a format the they can be represented,
processed, stored, transmitted, produced and
presented digitally.
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• Multimedia is broadly divided into
– Linear
• Content is presented without the user having the
chance to control the presentation. Eg. cinema
– Non Linear
• Give the user the opportunity to interact with the
content as is presented. Eg. Computer game, recorded
production on CD etc.
Both live and recorded multimedia production
can offer some kind of interactivity.
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• Interactive tools
– Keyboard
– Joystick
– Mouse
– Touch Screen
– Stylus
– Remote Control
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• Medium of delivering digital multimedia content:
– Web based
• Mostly delivered through website using the internet. This is
normally referred to as web based multimedia. Eg. YouTube
content.
– CD
• Multimedia content are recorded and stored on storage devices
such CD and others. This can be played on television or home
theatre, personal computer, phone etc.
Multimedia presentation online are digital and they can be
downloaded or streamed. Streaming can be done live or on-
demand.
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Multimedia Hardware
• Input / out devices
– Computer
– Smartphone
– Tablet
– Ipod
– PDA
– Television
– DVD Player
– Scanner
– Camera
– Video
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Multimedia Delivery Platform
• Computer networks
– Internet using the world wide web service
• Ethernet
– Inter business communication
• Intranet
– Corporate portal
With the necessary plug in a web browser can
become a multimedia enabled content display.
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Multimedia Authoring Software
• Adobe Creative Suite
• FrontPage
• Director
• LEDVision
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Multimedia Delivery Software
• Flash Player
• Media Player
• Java
• Quick Time
• VLC
• iTune
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Hypermedia
• This is an interactive multimedia which is
designed with hyperlinks that enables users to
navigate.
• It is not limited to text but include other
media – graphics, images, animation, audio
and video.
– The World Wide Web (www) is a hypermedia
platform.
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Multimedia Life Cycle
• The four main stage in multimedia life cycle:
– Multimedia Authoring, Capturing
– Multimedia Representation, and processing
– Multimedia Retrieval
– Multimedia Delivery
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Multimedia Delivery Forms
• The following are some of the ways of
delivering multimedia:
– Video on demand (download or stream)
– Live broadcasting
– Recorded
– Online
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Multimedia System
• It is a computer system that has the ability to
create, process and deliver multimedia
information, data or content.
• It is a computer system capable of processing,
storing, generating, manipulating and
rendering of multimedia content.
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Components of Multimedia System
• Capture devices
– Video Camera, Microphone, Digitising and Sampling
Hardware etc.
• Storage devices
– Hard disks, CD-ROM, DVD, USB etc
• Communication Networks
– Cable internet, wireless internet, mobile internet etc
• Computer Systems
– Multimedia computer machine, network computers
• Rendering devices
– Speakers, TV, computer monitor, printer, ipod, MPEG
reader devices etc.
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Application of Multimedia
• The application of multimedia can be found in
various spheres of life including but not
limited to education, advertisement, art,
entertainment, engineering, tele-medicine,
business, video conferencing, residential
services,
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• Residential Services: This may include the
following:
– Video-On-Demand
– Video phone
– Video conferencing
– Shopping
• Science and Technology
– Virtual environment
– Scientific visualization prototyping
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• Business Services
– Corporate education
– E-business
• Education
– Digital Libraries
– E-Learning
– M-Learning
– Distance Learning
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• Entertainment
– Games
– Interactive TV
• Web Applications
– Website design and development
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• Creative Industries
– Fine arts, entertainment, commercial art,
journalism etc use multimedia for various
purposes
• Entertainment and Arts
– Multimedia tools are used to create special effects
in movies and animations. Also in games
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• Education
– Multimedia is used to create computer-based
training courses (CBT)
– Multimedia is used to create online courses
– Multimedia is used to create eLearning and
mobile Learning system
– Multimedia is used to develop school
management and learning management systems
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Multimedia Production
• The design and development of multimedia
application or product involve some stage.
– Planning
• Research, analysis and costing
– Designing and Producing
• Scripting, storyboarding, construction and
programming
– Testing
– Delivering
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• Planning
– This is the first when the multimedia idea is conceived. The idea
is further developed by outlining objective and message.
– Research and analysis: It is necessary to conduct research on the
conceived idea to find about few this such as the target
audience: their education, technology skill, needs etc.
– Content: You must gather information on the content and kind
of system that will run the multimedia product
– Technical expertise: You must find the weight of the production
you going to do and the skill and expertise you may need to
assist in the production. Eg. Graphic designer, sound engineer,
video editor etc
– Budget: You must estimate the time and financial requirement
to enable you accomplish the production
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• Designing and Producing
– This where you execute each of the planned activities to create the final
product.
– This may involve script writing to decide the entire structure of the
multimedia production. All the segment of the production must be arranged
in order and sequentially using flowchart.
– Story boarding can be done to provide a detail plan of what the designer has
created. At point you have to indicate which element will go here and there
and at what time. This where the visualization of the production is
conceptualized.
– After the story board, construction can take place where a prototype of the
production is made and tested and reviewed. After this the graphic designer
can be given specific details to create graphics and other media elements
– After all the above the programmer assembles them into a final product using
any convenient multimedia authoring application program.
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• Testing
• It is very important to have a test plan to test the
multimedia product before publishing it or submitting it to
the client
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• Delivering
– After testing and correcting all errors, the final
product can be package and published or
delivered to the end user. Doing this may include
implementation, maintenance, shipping,
marketing etc.
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Multimedia Production Team
• Producer
• Designer
• Subject Matter Expert
• Programmer / Author
• Instructional Designer
• Scriptwriter
• Computer Graphic Artist
• Audio and Video Specialists
• Webmaster
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• Producer
– The role of a producer in multimedia production is
to define, coordinate, and facilitate the production
of the project. The producer is also responsible for
negotiating with the client; securing financial
resources, equipment, and facilities and to
coordinate the development team.
– The producer must be abreast of current
technologies, their capabilities and limitation to
enhance his or her negotiations.
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• Multimedia Designer
– The designer is the one who visualize the system
and determines its structure.
– The designer is one who comes out with the look,
feel, format, and style of the whole multimedia
production
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• Subject Matter Expert
– The production content is designed by the subject
matter expert
• Programmer / Author
– The programmer is responsible for putting all the
multimedia elements involved in the production
together. These elements may include a combination
of the following: graphics, text, audio, music, photos,
video and animation
– In addition, the programmer also codes the
functionalities of the product.
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• Instructional Designer
– The multimedia team may include a specialist who
can take the information provided by the content
specialists and determine how to present it using
suitable strategies and practices.
– The instructional designer is one who ensures that
the information is presented in way that the
audience can easily understand the message that
the multimedia product want to send across to
them.
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• Scriptwriter
– The scriptwriter is the one who write the script
which provides the description of activities in the
multimedia production.
– The scriptwriter prepare a flowchart of the entire
production and defines the level of interactivity of
the system.
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• Computer Graphic Artist
– The role of the computer graphic artist is to create the
graphic elements of the production which may include
backgrounds, photos, logos, animation etc.
• Webmaster
– The webmaster is responsible for creating and
maintaining website. The person must be someone
who is knows how to convert multimedia application
into web format and also be able to incorporate
multimedia into websites.
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• Audio and Video Specialists
– They are needed especially when massive use of
narration and digitized video and sound are required
to be integrated into multimedia production.
– The audio specialist is responsible for recording and
editing narration and for selecting, recording, and
editing sound effects.
– The video specialist is responsible for video capturing,
editing, and digitization of the production.
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21/02/2015
45
Thank you

Introduction to Multimedia Design and Development

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