Music industry 2017

1. What is the Music Industry like?What is the Music Industry like?
Who is in control?Who is in control?
What does the future hold?What does the future hold?

2. US Recording Industry
US Recording Industry
3000+ Labels
3000+ Labels
30 000 new releases per
30 000 new releases per
yearyear
Overview
Centers of Production
Centers of ProductionNewNew
York, LA and Nashville
York, LA and Nashville
Primary ActivitiesPrimary Activities
Talent acquisitionTalent acquisition
Contractual arrangement with artists andContractual arrangement with artists and
managersmanagers
Marketing and PromotionMarketing and Promotion
Enforcement of copyrightEnforcement of copyright

3. Overview
RevenueRevenue
Global Sales =18 billion
Global Sales =18 billion
(2008)(2008)
US market = 5 billion
US market = 5 billion
What do they
What do they
sell?sell?
CDs,CDs,
Vinyl,Vinyl,
DVDs,DVDs,
Downloads,
Downloads,
Streams,Streams,
Ringtones,
Ringtones,
Merchandise.
Merchandise.

4. Markets
Recorded
Music
Wholesale
to Distributors
Retail
Direct to consumers
CDs/DVDs/ Vinyl
Online
Cellphones
Licensing
Film
TV
Radio
Internet
Cafes

5. The Majors
• Major distribution, dominate the market
Independents
• Lack ability of major distribution
Sub-Labels and Imprints
• separate companies or division owned or
distributed by the major labels
Specialty Labels
• non traditional distribution, focus on non
mainstream.
The Labels

6. Majors control approx 75% of the world music, and 80-90% of the US
market…They have non-music related subdivisions, which you will
realise as we go through the list…
The Majors

7. EMI Music Group
$4b in debt (dissolved in 2012 with Music
operations going to Universal and Music publishing to Sony – ‘back catalogue’,
including Michael Jackson)
Elvis Presley
Pink Floyd
30 seconds to Mars
Lily Allen
AFI
Beastie Boys
Black Sabbath
Coldplay
Daft Punk
Dizzee Rascal
Duran Duran
Gorillaz
G Unit
Jane’s Addiction
Spice Girls
Mariah Carey
Snoop Dog
Tina Turner
The White Stripes
Robbie Williams
Sigur Ros
McFly

8. Universal (owned byVivendi, a French based company)
ABBA
Aerosmith
Akon
Amy Winehouse
Backstreet Boys
Black Eyed Peas
Blink 182
Bob Marley
The Cure
Chamillionaire
Cheryl Cole
Eminem
Enrique Iglesias
Fall Out Boy
George Michael
Green Day
Hoobastank
Incubus
James Blunt
Jennifer Lopez
Johnny Cash
Kanye West

9. Sony Music Entertainment (US based subsidiary of Japanese company)
AC/DC
Avril Lavigne
Beyonce
Bob Dylan
Britney Spears
Fatboy Slim
Foo Fighters
MGMT
Michael Jackson
Good Charlotte
Glee
Iron Maiden
JLS
Justin Timberlake
Kings of Leon
Korn
Madonna
Whitney Houston
Shakira
Leona Lewis
Susan Boyle
Kesha

10. Warner Music Group
(US based, owned byTimeWarner)
Bee Gees
Gnarles Barkley
Cher
Phil Collins
Death Cab for Cutie
Dire Straits
The Eagles
Prince
Prodigy
Paris Hilton
Jimi Hendrix
Kid Rock
Linkin Park
Nine Inch Nails
Notorious BIG
Oasis
Taylor Swift
The Ramones
Red Hot Chili Peppers
The Pogues
Paramore
Nickleback

11. Well Financed = better production,
distribution, Marketing and talent
acquisition
Can offer artists stability,
prestige, advances, top
production resources.
Advantages of Major Labels

12. An indie label is a record label that is independently funded
and not connected to one of the BigThree major labels.
Indie labels range from home based hobby
labels to highly profitable, large businesses.
Now some large indie labels are actually distributed by
the BigThree.
Independent Record Labels

13. RoughTrade – started in the back of a Notting Hill record shop (Antony and the
Johnsons and The Strokes)
Creation Records – started one of the biggest nineties acts Oasis, and the
popular Primal Scream with a grunge / garage sound.
Factory – put Manchester on the musical map. Had a distinct character and
sound (Joy Division and New Order) and was quite unorthodox in it’s practise.
XL Recordings – sounds like a who’s who of contemporary British sound. Dizzee
Rascal, MIA,VampireWeekend and recently signed Tyler the Creator.
Warp – a Sheffield label with a popular techno sound e.g. Grizzle Bear but has
signed other more indie bands eg. Autechre, AphexTwins. Big importance
on relationship with designers and visual stimulus.
Domino – a South London label that has worked with The Arctic Monkeys, Franz
Ferdinand. A rock influenced label which turns high profit due to headliners.
Some British Independent Labels

14. Some American Indie Labels
Fools Gold – pioneering Hip hop and techno sound (Kid Cudi, Duck Sauce, Danny
Brown)
Dualtone – Nashville based country folk label (Lumineers and Little Comets) as
well as doing many tributes to legends like Johnny Cash.
IAMSOUND – Hipster pop sound with a UK underground edge (Florence and
the Machine, Little Boots, Io Echo)
Mad Decent – pushing the geographic boundaries of electro. (Diplo, Baauer, Riff
Raff.)

15. Indie labels often face an uphill battle trying to get their
music heard, as they typically have far fewer financial
resources to promote their music.
Despite the struggle, many labels have survived, and
thrived, for years. Many other indie labels may not
have lasted forever but had a tremendous impact on music
both creatively and in terms of business.
Independent Record Labels

16. More creative - a find more new talent, creative
tactics for marketing, build better brand loyalty
Speed - not encumbered by long
corporate approval process, can
understand artists and trends faster
Make better and more creative
use of new media technologies
Better regional connections
Advantages of Independent
labels

17. What is wrong in the Music
Industry?

18. What is wrong in the Music
Industry?

19. What is wrong in the Music
Industry?

20. What is wrong in the Music
Industry?

21. Either working in groups of two or as an individual you need to
research one Major and one Minor label
Provide a history of the label, profile of their image/style, case
studies of some of the artists they promote, see if you can find out
about their worth (££££) and how they made their money.
Compare and contrast the way they market artists.
Which type of record label would you like to publish your work andWhich type of record label would you like to publish your work and
why?why?
Give detailed reasons and compare to other labels (Majors,Give detailed reasons and compare to other labels (Majors,
Independents, etc.)Independents, etc.)
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