The 8th edition of brand book as digital transformations accelerate and demand for exceptional customer experiences grows,

1. From AI to agile, digital transformations is redefined to the modern marketer

2. The eight edition of the brand book. As digital
transformations accelerate and demand for exceptional
t i k t d CXcustomer experiences grows, marketers and CX
professionals are faced with the new realities of thinking
,working and collaboration to support their business. the
brand book is a research-driven coffee table book for the
users of it & telecom products/ solutions . it is an uniqueusers of it & telecom products/ solutions . it is an unique
opportunity to reach out to the elite customers who are
looking forward for the alternate product and services to
consider.
b db k b i h d h iwww.mybrandbook.com website have made their presence
felt in the hearts and minds of the Indian customers in the
SME, Government, corporate world and positioned as a
ready-reference book on the Indian ICT industry.
We can’t deny the fact that there is a strong emotional
connect between the brand and customer, which has
resulted in the increase of sales volumes. continuous
branding & visibility is necessary to stay ahead of the
competition.
ALL ABOUT BRANDING & BUILDING THE BRAND

3. Customer expectations are at an all-time high. driven by
the changing dynamics and buying behaviors withthe changing dynamics and buying behaviors with
customers and markets alike, marketing professionals are
going through a transformation in how they
connect, interact and personalize with their audiences. No
longer are marketing professionals just focused on the
traditional funnel which is designed to attract newtraditional funnel, which is designed to attract new
customers and markets with a single transaction.
There is a place in India for both print and digital
medium, just personal preference when and how, sometimesj p p
it's easier to go back and reference print media rather than
trying to remember where you saw it online. BRANDBOOK
have the strong presence in the digital medium with
www.mybrandbook.co.in .This issue is focused on how to
understand the buying pattern of the end customers , will
help the CIO/CTO comm nit in the co ntrhelp the CIO/CTO community in the country :
There's good news for printers and Publishers. Despite the enormous migration to electronic media, neuroscience research
shows that paper-based content and ads offer special advantage in connecting with our brains This transformation is drivenshows that paper based content and ads offer special advantage in connecting with our brains. This transformation is driven
by how all of us consume media. In India digital is still all back and not a primary driver.

4. 14%
31% 5%
16%
8%
9%11%
5%
16%
1%
Vendors
Distributors
SI/NI
64%
22%
10% 4% Circulation – 50,000 (In metro
cities)
Delhi & NCR - 14,000
Chennai - 5,000
Executive Management (MD, CEO, President, Proprietoe)
Corporate Management (Vice President, GM)
Chennai 5,000
Kolkata – 2,000
Mumbai - 7,500
Bangaluru-6,500
Hyderabad- 3,000
Senior Management & Middle Management
Junior & Entry Level Staff
Hyderabad 3,000
Andhra Pradesh-2,000
Other cities – 10,000

5. Why Is Brand Book?
We are now at the end of digital disruption. digital printing is here to stay, no
ti i t it i t i t l ff t B th t h l i h th iquestions arises. yet, it is not going to replace offset. Both technologies have their
pros and cons and we will need both at one point or another. By 2020 companies
focused on customer experiences are predicated to generate 50 percent of their
revenue through contextual discovery .

6. VerticalsVerticals focused withfocused with Distribution BreakDistribution Break--upsups
StartStart--upsups
IT & ITeS
ManufacturingManufacturing PharmaceuticalsPharmaceuticals
AutomotiveAutomotive
& aviation& aviation
HospitalityHospitality
IT ConsultantsIT ConsultantsISPs & ISVsISPs & ISVs

7. • Predominantly male and female, falling in the age group
of 25-50 years.
• Represent the senior management & middle management
across industry verticalsacross industry verticals.
• Primarily based in the metropolitan cities (over 75%)
• either an it decision maker or a decision influencer.
• Primary TA includes CIOs/CTOs/CISOs of large
enterprises, Asset Managers/Data Center Heads of large
enterprises, IT Heads/IT Managers, system/network
administrators, project managers among others.
• Secondary ta - other cxos viz ceos, coos, cfos, cmos etc
(ta includes both existing as well as aspiring).
. This issue will publish the vision of 100
CMO who are working strongly towardsCMO, who are working strongly towards
digitization.

8. 1. Banner in the w ebsite
2. Electronics data mailing(edm shoot)
3. Popup banner/advertisement
4. Skyscraper advertisement
5. Choose your target customer from5. Choose your target customer from
@ Value added resellers database size of 85,000
@ SME database size of 3.00 lakh
@ Enterprise database size of 2.00 lakh
@ Government and PSU database size of 1.00 lakh
6. eDM shoot to the HNI (High Networth Individuals (5.506 e s oot to t e ( g et o t d dua s (5 50
No.)
7. Use the sidebar to promote downloadable offers.
8. On-line lead generation
9. Lead generation through bent
10. Maturing lead & getting sign-up( one O one interaction)g g g g p( )
Note: * by using big data smartly, it can benefit digital
marketers significantly in enhancing their business RoI
and lead generation and conversion process. More
organizations are shifting their attention towards using big
data as part of their digita l marketing strategies.

9. • CIOs disrupt IT operating models to align with
digital b sinessdigital business
• Companies struggle to cultivate digital
strategies
• Your digital initiative’s biggest test may beYour digital initiative s biggest test may be
measuring its success
• Digital transformation Utmost important to• Digital transformation: Utmost important to
your organization
• CMOs much more likely than CIOs to lead
digital transformation

10. Role Transformation of the CIO
A recent report says that where the CMO and CIO work
h h i i 76 lik l ftogether, the enterprise is 76 percent more likely to outperform
in terms of revenues and profitability. As per the survey
result, the average CMO spending on technology during 2018
was 3.24 per cent of revenue, against 3.4 per cent of revenue forp , g p
the CIO.
Another study says that CMOs increasingly are owning the digital
strategy more so than the CIO or technology chiefstrategy – more so than the CIO or technology chief –
highlighting marketing’s growing technology role. The fact
is, unless you have got a huge budget, it's hard to get your brand
noticed. In light of these findings, there is a need for CMOs and
CIOs to partner, which is critical than ever to achieve shared
goals.
Most of the CMOs also agree that when it comes toMost of the CMOs also agree that when it comes to
choosing, purchasing and implementing marketing and digital
technologies in their organizations, marketing is taking a much
bigger lead.

11. Marketing leaders are now part of the C-suite
8th edition of the VARINDIA Brand Book. This issue is focused on 2C technique (Content &
Communication), which is the branding secret to help businesses and entrepreneurs to developCommunication), which is the branding secret to help businesses and entrepreneurs to develop
their brands that grow into enduring and profitable enterprises. This time the Brand Book will
publish your company as the successful business case, under the powered Brand category.
Technology is transforming from AI to agile. Digital transformations are redefining what it
means to be a modern marketer and the customer expectations are at an all-time high. Chief
Marketing Officers (CMOs) are increasingly expected to drive the growth It is a fact that theMarketing Officers (CMOs) are increasingly expected to drive the growth. It is a fact that, the
life of a marketing technologist is all about driving change and innovation to improve the
customer experience and drive revenue.

12. Learn more about our customers and their transformational experiences
ACER INDIA PVT. LTD
59 311
AGGRESSIVE
ELECTRONICS
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AMD INDIA
PVT LTD
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AIRPORT AUTHORITY
OF INDIA
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ARCSERVE INDIA
SOFTWARE SOLUTION
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CHECK POINT SOFTWARE
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ARRAY NETWORKS
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COMMSCOPE
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BANK OF
MAHARASHTRA
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ELECTRONICS
BITDEFENDER
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AMTRAK
TECHNOLOGIES
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PVT. LTDOF INDIA
AMERICAN
MEGATRENDS INDIA
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CANON INDIA
08
CITADEL
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TECHNOLOGIES
DELL INDIA PVT. LTD.
02
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ESDS SOFTWARE
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NETWORKS INDIA
D-LINK
(INDIA) LTD.
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CTRLS DATACENTERS
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ELITEGROUP
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DAHUA
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EPSON INDIA
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PVT.LTD.
DELTA ELECTRONICS
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INTELLIGENT SYSTEMS
F SECURE
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KASPERSKY LAB
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FORTINET
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HIKVISION INDIA
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10
ELITEGROUP
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HEWLETT PACKARD
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INSPIRA ENTERPRISE
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F-SECURE
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ONE BROADBAND
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L&T TECHNOLOGY
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PRYSM INC
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LG ELECTRONICS
INDIA PVT. LTD.
LENOVO GLOBAL
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RADWARE INDIA
PVT. LTD.
157
NETAPP INDIA
RAH INFOTECH
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159310
RASHI PERIPHERALS
PRIVATE LIMITED
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STATE BANK
OF INDIA
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REDINGTON INDIA
LTD.
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SEAGATE
TECHNOLOGY INDIA
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SECLO R E TECH N O LO GY
PV T. LTD.
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SALESFORCE.COM
INDIA PVT. LTD.
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SAS INSTITUTE
INDIA
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SOPHOS
TECHNOLOGIES
177
SUPERTRON
ELECTRONICS
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SONICWALL INC.
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SUSE INDIA
181
22
23
WESTERN DIGITAL
(UK) LTD.
197
ZOTAC INDIA
PVT. LTD.
201
TECH DATA ADVANCED
SOLUTIONS INDIA
187
TP-LINK INDIA
PVT. LTD.
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TVS ELECTRONICS
LIMITED
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VODAFONE BUSINESS
SERVICES INDIA
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TALLY SOLUTIONS
PRIVATE LIMITED
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CONSULTANTS INDIA LTD
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