smita vasudevan

Bengaluru Area, India India

Marketing Communications/Digital Marketing

Technology / Software / Internet

I am a B2B content developer and story teller who can create authentic, informative and engaging content as per specific needs of the target audience. With about 7 years of experience as a Tech writer, I understand the challenges and pain points of enterprise IT decision makers, and how content can help in resolving these. I have written numerous case studies, website articles and print features on trending topics like Cloud, IoT, Digital transformation and analytics. Have also led content projects for inhouse and custom projects. I am passionate about brand storytelling, content and Inbound marketing and everything about content that helps engage audiences and grow brand awareness