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From LARP’ing to Libraries
    From Complex structures to simple impact
                                                           Daniel Chilla
                                              Mail: daniel@chillafilm.se Twitter: dchilla




                             From LARP’ing to Libraries by Daniel Chilla is licensed under a Creative Commons
                                        Attribution-NonCommercial-NoDerivs 3.0 Unported License.
                                                    Based on a work at www.chillafilm.se.
                             Permissions beyond the scope of this license may be available at www.chillafilm.se.




© Daniel Chilla, Chillafilm                                           1
Daniel Chilla
       We are complex
        Swedish Director Producer

           Freelance...

           Good in plenty, best in none...
           Producer & Director of commercials, founder of Mobile content
           company, LARP pioneer, gamer, roleplayer, actor, guide, chairman of
           bords, editor, costume designer, runner, gaffer, DoP, Sound, lover of life
           and the arts.


           Film...

           Teacher...

           Transmedia..
           .
                                                                                            Where did it start?
© Daniel Chilla, Chillafilm                                                              2
My beginning
       The sum becomes...
           The bullied

           The German

           The Outsider

           Scouts - Nature

           Fantasy - Escape

           The gate to the unknown....


                                             Escape...
© Daniel Chilla, Chillafilm               3
Attractive fantasy of the unknown
       A simple structure
           Imagination

           Possibilities

           Unknown yet tangible

           Organized chaos

           Simplicity

           Elf v.s. Orchs


                                      Lets make it real...
© Daniel Chilla, Chillafilm        4
For Real!
       My reality kicks ass!
           LARP

           Possibilities

           Unknown yet tangible

           Organized chaos

           Simplicity

           Elf v.s. Orchs


                                      I want to change things...
© Daniel Chilla, Chillafilm        5
Imagination is change
       Im outta here!
            The real world:
                 ...No influence
                 ...Uncontrollable
                 ...No impact


            LARP: A world where change is
               ...possible
               ...inevitable



                                                Where are the real consequences?
© Daniel Chilla, Chillafilm                  6
The fata morgana of impact...
       I file for divorce...
           Real life roleplaying becomes
             - gaming
             - expensive
             - organized




                                  Real life roleplaying does not have an impact, its a game

                                                                          Meanwhile...
© Daniel Chilla, Chillafilm                       7
The quest for the fantastic story
       While Im away....
            LARP’ing evolves
            - Mass participation
            - Mass game
            - Massivly for the initiated




                                               I want in again...
© Daniel Chilla, Chillafilm                 8
Lets make som money
       Im all in! Hello, is there anybody out there?
            The unheard:

            - No one will listen but we are fantastic
            they say...

            - Example: Mediteve




                                                        I wanna get out....
© Daniel Chilla, Chillafilm                          9
Lets make som money
       Hello?
            The Complicated:

            - Our story is so fantastic we can’t explain it

                             - Example: Molgan: The imaginary
                             friend. My first start up, it sucked




                                                                   I wanna get out....
© Daniel Chilla, Chillafilm                                  10
Lets make som money                            Medverkande
                                                      Kreativ chef                         Teknisk chef


       Hello?
                                                      Christopher Sandberg                 Andreas Dahlström




                                                                                                                                   Döda
                                                      Producent                            Ljud och musik
                                                      Daniel Chilla                        Henrik Summanen

                                                      Foto                                 Manus
                                                      Daniel Chilla                        Christopher Sandberg



            The fantastic                             Konceptassistent
                                                      Leo Nordwall
                                                                                           Grafik
                                                                                           Christopher Sandberg




                                                                                                                                   Barn
                                                      Berättare
                                                      Petter Ljunggren

                                                      Röster                               Skådespelare
                                                      Sofia Berg, Martin Jonsson,          Tova Gerge, Elge Larsson,
                                                      Kasper Wieslander-Summanen           Mikaela Larsell

                                                      Analys


            - Everybody wants it but no one dares, no
                                                      Björn Lindström

                                                      Telia                                Nokia
                                                      Thomas Nöjd                          Magnus Medin




            wonder                                    Döda Barn är en upplevelse från Namni AB, i samarbete med Historiska
                                                      museet, Telia och Nokia. Projektet är ett exempel på teknikförstärkt
                                                      kulturarvsbruk för Nordic Handscape Sverige.



                                                      Fridhemsgatan 66C
                                                      112 46 Stockholm
                                                      08-654 97 53


            - Example: Döda Barn, Comix               info@namni.se

                                                      www.namni.se                         www.nordichandscape.net



                                                                                                                             Om att möta känslominnen och förändra dem




                                                                                                                                I wanna get out....
© Daniel Chilla, Chillafilm                       11
Lets make som money
       Hello?
            The Unknown

            - Example: marketing and new media.
            CFG: Lets make a Facebook!




                                                   I wanna get out....
© Daniel Chilla, Chillafilm                    12
Lets make som money
       Echo, Echo, Echo, Echo, Echo....
             The conquerors
                                                !

             Lets make the whole world play!
             Lets make it all available, NOW!

             - Example: Museums




                                                     Now i really want to get out...
© Daniel Chilla, Chillafilm                      13
Lets make som money
       Echo, Echo, Echo, Echo, Echo....
            The missunderstood

            - Example: Visby Under: We make an
            experiencs they want a game




                                                      Now i really want to get out...
© Daniel Chilla, Chillafilm                       14
We are Amateurs
        But happy
                  ...Story becomes complicated

                  ...Production becomes complex

                  ...Technical solutions become a goal

                  ...Story becomes fantastic

                  ...Production becomes overwhelming



                                                         No one likes us except us!
© Daniel Chilla, Chillafilm                          15
Me me me myself....
       Where is the rest of the world
            MY story is essential:
            - Where is the real?
            - Where is the impact?
            - Where is the world?




                                             Its too complex for me...
© Daniel Chilla, Chillafilm              16
Break ?



© Daniel Chilla, Chillafilm      17
The rebirth of simplicity
       Tempting....
            Story, production and tech:
            - Can they have a threesome ?

           The rebirth of story

           Reinventing the wheel

           Stories adapt

           Proffesionalizing production...

           Example: Molgan becomes Molly: Simplicity
                                                       Has this been done?
© Daniel Chilla, Chillafilm                    18
Framework?
        The road to simplicity
           We created non-linearity

           It was in the air

           Example:
           - Choose Your Own Adventure books
           - Branching path book....

           From Complex to Simplicity....




© Daniel Chilla, Chillafilm                     19
The professionals: Story
       Read the f---ing script....
           Story at the core of production
           - Stripped story
           - Oneliners
           - Fiveliners
           - Synopsis
           - Treatments
           - Scripts



                             Problem: The complexity of nonlinearity


                                                        Who should know the script by heart ?
© Daniel Chilla, Chillafilm                         20
The professionals: Team                                     Organisa(on
&
Main
contacts
‐
DRAFT
2010‐02‐09

       I told you so...                                         Tim
Kring


                                                           (Crea(ve/Writer)
                   Tim
Kring

                                                                                                                                                                         Christopher
Sandberg

                                                                                                                                                                                  (CEO
P)

                                                                                                                                       The
Company
P

                                                            Bob
Soderberg
                    Enterprises
                               (Project
Lead)

           Organizing the production team                      
(Writer)

                                                                                          (Crea7ve
Direc7on)

                                                      Riku
Suomela





                                                                                                                                                                                                                     Imaginary
Life
/Nokia
PR/Liz

(Marke7ng
strategy)

                                                   (Prod.,
X‐Media
Solu.)
                                                                 Mar(n
Ericsson

                                                                                 Nokia
                               Story
&
              (Senior
Designer)


                                                                                 (Client)
                            Design

           Problems:




                                                                                                                                                                                                    PR
/
Marke7ng

                                                                                 Jens
Handell
                                                          Daniel
Chilla


           - How do you tell your crew to    Weapons
of
Mass
                (Proj
&
Music
Producer)
      Project
Management
                    (Proj
man.
Producer
BB‐film)

                                              Entertainment

           start over almost everyday?                    Music
                                        Online
                         Street

                                               Sgt
Tom
 Sound
                                            CONFIDENTIAL
           - The feel of story, living the                      Video
                       Content

                                                                                                                    Staffan
Jonsson

                                                                                                                            (CTO
P)
           Events
                 Mat
Osborn

                                                                                                                                                                     (London
consultant)


           story                                                                                                           Tech

                                                                  Images

                                                                          Text
                                                                      Casual

           - Stress, deliverables...                                                                         Web
          Point
&
     Hos7ng
      Game

                                                                                                                            Find

                                                                                                                                                                          Niko
Rintala

                                                                                                                                                                            (Producer)

                                                                   ARG

                                                                                                                                                                 Kuuasema
                    Legend

                                                                                                                                                                 (Casual
game
        Main
part:

                                                                                                        Urban
Ninja
                    Nokia
                     developer

                                                                                                                                                                                      Company:

                                                                   Tea4Two
                             AD
&
Tech.Prod.

                                                                                                                                                                                      Major
block:

                                                                    (Extended
                                                               Riku
Suomela

                                              Tom
Liljeholm
                                 Anders
Davén
                                                                            Minor
block:

                                                                      reality)
                                                            (Prod.,
X‐Media
Solu.)

                                               (ARG
producer
                               (AD,
Web
strategy)
                                                                       Contact
person
&
7tle





                                                                                                                                This needs money...
© Daniel Chilla, Chillafilm                                 21
The professionals: Budget
       Same same but different....
               Budgeting
               - How do you budget for an evolving story?
               - You don’t, you plan!


                             Because of NDAs no screenshots or exact numbers:
                             - Estimate
                             - Actual
                             - Correct constantly
                             - Spread the responsability: Each unit separatly
                             - Use exisisting structures/budgets
                             - Be an excel expert....
                                                                     And so much more...
© Daniel Chilla, Chillafilm                          22
The professionals: Other stuff
       Some problems....

               Countries are difficult
                Where will the participants go ?
                They will go where we place the bate!

               People are annoying
                They can do just about anything
                But they wont unless your story is indifferent to them




                                                                  Make the participant count....
© Daniel Chilla, Chillafilm                          23
Adaptation: Story
       The simple story....
            Making sacrifices:
            - How many stories can we tell? ONE!
            - There are only: Romeo & Juliet &
            Via Dolorosa




            “There are only two or three human stories, and they go on repeating
            themselves as fiercely as if they had never happened before.” Willa Cather

                                                                   So many choices...
© Daniel Chilla, Chillafilm                       24
Adaptation: Making the choice
       Kill your darlings....
                                  my creation = no creation
            Making the chioce:              v.s.
                                  compromise = execution


            - What story and where ?
            - Adapting to existing structures


            Example: MediTV
            - What is it: A TV-channel or a community?
            - What is it: a TV-series or some game ?          And the enabler....
© Daniel Chilla, Chillafilm                       25
Tech: Angel and Devil
       Tempting tempting but oh so dangerous...
            Location
            Devices
            Get out of your sofas!
            People are lazy
            Mobility

            Example:                                                      Döda
            - Visby Under                                                 Barn
            - Döda Barn
            - Point & Find


                                                  All this means nothing without.....
© Daniel Chilla, Chillafilm                   26
The magic....
       Good story generates participation which feeds real impact




                                      Simple true story

                                      Impact can follow

                                  Participation effects reality




                                                                    The center of it all...
© Daniel Chilla, Chillafilm                     27
A Library, Scholarships
           Video with Nadira & Richard: library site at 1:22




                        http://www.youtube.com/watch?v=2eQZOuuiK4A&feature=related
© Daniel Chilla, Chillafilm                          28
Doctors of the world




                             http://www.youtube.com/watch?v=0akeNCBJSGk
© Daniel Chilla, Chillafilm                       29
Real people....
           A call in the middle of the night from the planes of Zambia during the drought...




© Daniel Chilla, Chillafilm                        30
The magic....




© Daniel Chilla, Chillafilm   31
How do we communicate this ?




© Daniel Chilla, Chillafilm                32
Break - Task
           Story is the essential for me. It is the only way that we can communicate with participants,
           financiers, co-workers, marketing and so on. With story I in essence mean the experienced
           story for the participant. NOT the written story that is the essence for the writers and production.

           During the break I would like you to team up 3 (three) and 3. And pick one of the below topics:

               -Participation
               -Tech
               -Production
               -Marketing
               -Do-goodery

           Discuss one of the areas and how the thought of simplicity of story impacts on it. How does the
           simplicity of story make the topic complex, simple, possible to communicate or even impossible?
           Pick one or two questions or thoughts that your group wants to share with the rest of us.


© Daniel Chilla, Chillafilm                                 33
Discussion, Q&A
            Keywords:
            Participation
            Tech
            Production
            Marketing
            Do-goodery
            Impact
            Simplicity
            Transmedia production pipeline




© Daniel Chilla, Chillafilm                   34
Thanks
                                          Daniel Chilla
                             Mail: daniel@chillafilm.se Twitter: dchilla




© Daniel Chilla, Chillafilm                       35
EXTRA: CFG - Timeline


                             CONFIDENTIAL




© Daniel Chilla, Chillafilm        36
CFG Summary




            CFG: summary: http://www.youtube.com/watch?v=wN590e-fopc
© Daniel Chilla, Chillafilm                  37

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From LARP'ing to Libraries

  • 1. From LARP’ing to Libraries From Complex structures to simple impact Daniel Chilla Mail: daniel@chillafilm.se Twitter: dchilla From LARP’ing to Libraries by Daniel Chilla is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at www.chillafilm.se. Permissions beyond the scope of this license may be available at www.chillafilm.se. © Daniel Chilla, Chillafilm 1
  • 2. Daniel Chilla We are complex Swedish Director Producer Freelance... Good in plenty, best in none... Producer & Director of commercials, founder of Mobile content company, LARP pioneer, gamer, roleplayer, actor, guide, chairman of bords, editor, costume designer, runner, gaffer, DoP, Sound, lover of life and the arts. Film... Teacher... Transmedia.. . Where did it start? © Daniel Chilla, Chillafilm 2
  • 3. My beginning The sum becomes... The bullied The German The Outsider Scouts - Nature Fantasy - Escape The gate to the unknown.... Escape... © Daniel Chilla, Chillafilm 3
  • 4. Attractive fantasy of the unknown A simple structure Imagination Possibilities Unknown yet tangible Organized chaos Simplicity Elf v.s. Orchs Lets make it real... © Daniel Chilla, Chillafilm 4
  • 5. For Real! My reality kicks ass! LARP Possibilities Unknown yet tangible Organized chaos Simplicity Elf v.s. Orchs I want to change things... © Daniel Chilla, Chillafilm 5
  • 6. Imagination is change Im outta here! The real world: ...No influence ...Uncontrollable ...No impact LARP: A world where change is ...possible ...inevitable Where are the real consequences? © Daniel Chilla, Chillafilm 6
  • 7. The fata morgana of impact... I file for divorce... Real life roleplaying becomes - gaming - expensive - organized Real life roleplaying does not have an impact, its a game Meanwhile... © Daniel Chilla, Chillafilm 7
  • 8. The quest for the fantastic story While Im away.... LARP’ing evolves - Mass participation - Mass game - Massivly for the initiated I want in again... © Daniel Chilla, Chillafilm 8
  • 9. Lets make som money Im all in! Hello, is there anybody out there? The unheard: - No one will listen but we are fantastic they say... - Example: Mediteve I wanna get out.... © Daniel Chilla, Chillafilm 9
  • 10. Lets make som money Hello? The Complicated: - Our story is so fantastic we can’t explain it - Example: Molgan: The imaginary friend. My first start up, it sucked I wanna get out.... © Daniel Chilla, Chillafilm 10
  • 11. Lets make som money Medverkande Kreativ chef Teknisk chef Hello? Christopher Sandberg Andreas Dahlström Döda Producent Ljud och musik Daniel Chilla Henrik Summanen Foto Manus Daniel Chilla Christopher Sandberg The fantastic Konceptassistent Leo Nordwall Grafik Christopher Sandberg Barn Berättare Petter Ljunggren Röster Skådespelare Sofia Berg, Martin Jonsson, Tova Gerge, Elge Larsson, Kasper Wieslander-Summanen Mikaela Larsell Analys - Everybody wants it but no one dares, no Björn Lindström Telia Nokia Thomas Nöjd Magnus Medin wonder Döda Barn är en upplevelse från Namni AB, i samarbete med Historiska museet, Telia och Nokia. Projektet är ett exempel på teknikförstärkt kulturarvsbruk för Nordic Handscape Sverige. Fridhemsgatan 66C 112 46 Stockholm 08-654 97 53 - Example: Döda Barn, Comix info@namni.se www.namni.se www.nordichandscape.net Om att möta känslominnen och förändra dem I wanna get out.... © Daniel Chilla, Chillafilm 11
  • 12. Lets make som money Hello? The Unknown - Example: marketing and new media. CFG: Lets make a Facebook! I wanna get out.... © Daniel Chilla, Chillafilm 12
  • 13. Lets make som money Echo, Echo, Echo, Echo, Echo.... The conquerors ! Lets make the whole world play! Lets make it all available, NOW! - Example: Museums Now i really want to get out... © Daniel Chilla, Chillafilm 13
  • 14. Lets make som money Echo, Echo, Echo, Echo, Echo.... The missunderstood - Example: Visby Under: We make an experiencs they want a game Now i really want to get out... © Daniel Chilla, Chillafilm 14
  • 15. We are Amateurs But happy ...Story becomes complicated ...Production becomes complex ...Technical solutions become a goal ...Story becomes fantastic ...Production becomes overwhelming No one likes us except us! © Daniel Chilla, Chillafilm 15
  • 16. Me me me myself.... Where is the rest of the world MY story is essential: - Where is the real? - Where is the impact? - Where is the world? Its too complex for me... © Daniel Chilla, Chillafilm 16
  • 17. Break ? © Daniel Chilla, Chillafilm 17
  • 18. The rebirth of simplicity Tempting.... Story, production and tech: - Can they have a threesome ? The rebirth of story Reinventing the wheel Stories adapt Proffesionalizing production... Example: Molgan becomes Molly: Simplicity Has this been done? © Daniel Chilla, Chillafilm 18
  • 19. Framework? The road to simplicity We created non-linearity It was in the air Example: - Choose Your Own Adventure books - Branching path book.... From Complex to Simplicity.... © Daniel Chilla, Chillafilm 19
  • 20. The professionals: Story Read the f---ing script.... Story at the core of production - Stripped story - Oneliners - Fiveliners - Synopsis - Treatments - Scripts Problem: The complexity of nonlinearity Who should know the script by heart ? © Daniel Chilla, Chillafilm 20
  • 21. The professionals: Team Organisa(on
&
Main
contacts
‐
DRAFT
2010‐02‐09
 I told you so... Tim
Kring

 (Crea(ve/Writer)
 Tim
Kring
 Christopher
Sandberg
 (CEO
P)
 The
Company
P
 Bob
Soderberg
 Enterprises
 (Project
Lead)
 Organizing the production team 
(Writer)
 (Crea7ve
Direc7on)
 Riku
Suomela
 Imaginary
Life
/Nokia
PR/Liz

(Marke7ng
strategy)
 (Prod.,
X‐Media
Solu.)
 Mar(n
Ericsson
 Nokia
 Story
&
 (Senior
Designer)
 (Client)
 Design
 Problems: PR
/
Marke7ng
 Jens
Handell
 Daniel
Chilla

 - How do you tell your crew to Weapons
of
Mass
 (Proj
&
Music
Producer)
 Project
Management
 (Proj
man.
Producer
BB‐film)
 Entertainment
 start over almost everyday? Music
 Online
 Street
 Sgt
Tom
 Sound
 CONFIDENTIAL - The feel of story, living the Video
 Content
 Staffan
Jonsson
 (CTO
P)
 Events
 Mat
Osborn
 (London
consultant)
 story Tech
 Images
 Text
 Casual
 - Stress, deliverables... Web
 Point
&
 Hos7ng
 Game
 Find
 Niko
Rintala
 (Producer)
 ARG
 Kuuasema
 Legend
 (Casual
game
 Main
part:
 Urban
Ninja
 Nokia
 developer
 Company:
 Tea4Two
 AD
&
Tech.Prod.
 Major
block:
 (Extended
 Riku
Suomela
 Tom
Liljeholm
 Anders
Davén
 Minor
block:
 reality)
 (Prod.,
X‐Media
Solu.)
 (ARG
producer
 (AD,
Web
strategy)
 Contact
person
&
7tle
 This needs money... © Daniel Chilla, Chillafilm 21
  • 22. The professionals: Budget Same same but different.... Budgeting - How do you budget for an evolving story? - You don’t, you plan! Because of NDAs no screenshots or exact numbers: - Estimate - Actual - Correct constantly - Spread the responsability: Each unit separatly - Use exisisting structures/budgets - Be an excel expert.... And so much more... © Daniel Chilla, Chillafilm 22
  • 23. The professionals: Other stuff Some problems.... Countries are difficult Where will the participants go ? They will go where we place the bate! People are annoying They can do just about anything But they wont unless your story is indifferent to them Make the participant count.... © Daniel Chilla, Chillafilm 23
  • 24. Adaptation: Story The simple story.... Making sacrifices: - How many stories can we tell? ONE! - There are only: Romeo & Juliet & Via Dolorosa “There are only two or three human stories, and they go on repeating themselves as fiercely as if they had never happened before.” Willa Cather So many choices... © Daniel Chilla, Chillafilm 24
  • 25. Adaptation: Making the choice Kill your darlings.... my creation = no creation Making the chioce: v.s. compromise = execution - What story and where ? - Adapting to existing structures Example: MediTV - What is it: A TV-channel or a community? - What is it: a TV-series or some game ? And the enabler.... © Daniel Chilla, Chillafilm 25
  • 26. Tech: Angel and Devil Tempting tempting but oh so dangerous... Location Devices Get out of your sofas! People are lazy Mobility Example: Döda - Visby Under Barn - Döda Barn - Point & Find All this means nothing without..... © Daniel Chilla, Chillafilm 26
  • 27. The magic.... Good story generates participation which feeds real impact Simple true story Impact can follow Participation effects reality The center of it all... © Daniel Chilla, Chillafilm 27
  • 28. A Library, Scholarships Video with Nadira & Richard: library site at 1:22 http://www.youtube.com/watch?v=2eQZOuuiK4A&feature=related © Daniel Chilla, Chillafilm 28
  • 29. Doctors of the world http://www.youtube.com/watch?v=0akeNCBJSGk © Daniel Chilla, Chillafilm 29
  • 30. Real people.... A call in the middle of the night from the planes of Zambia during the drought... © Daniel Chilla, Chillafilm 30
  • 31. The magic.... © Daniel Chilla, Chillafilm 31
  • 32. How do we communicate this ? © Daniel Chilla, Chillafilm 32
  • 33. Break - Task Story is the essential for me. It is the only way that we can communicate with participants, financiers, co-workers, marketing and so on. With story I in essence mean the experienced story for the participant. NOT the written story that is the essence for the writers and production. During the break I would like you to team up 3 (three) and 3. And pick one of the below topics: -Participation -Tech -Production -Marketing -Do-goodery Discuss one of the areas and how the thought of simplicity of story impacts on it. How does the simplicity of story make the topic complex, simple, possible to communicate or even impossible? Pick one or two questions or thoughts that your group wants to share with the rest of us. © Daniel Chilla, Chillafilm 33
  • 34. Discussion, Q&A Keywords: Participation Tech Production Marketing Do-goodery Impact Simplicity Transmedia production pipeline © Daniel Chilla, Chillafilm 34
  • 35. Thanks Daniel Chilla Mail: daniel@chillafilm.se Twitter: dchilla © Daniel Chilla, Chillafilm 35
  • 36. EXTRA: CFG - Timeline CONFIDENTIAL © Daniel Chilla, Chillafilm 36
  • 37. CFG Summary CFG: summary: http://www.youtube.com/watch?v=wN590e-fopc © Daniel Chilla, Chillafilm 37