Studyx Pitch for the 3d season of Orange Fab Lab (Deep Dive Sessions in Warsaw)

2. http://studyx.co/ 1
Education changes. We want it to be
PERSONAL CONTINUOUS MOBILE
Which means
giving us the optimal
learning pathway
detecting our
personal needs
guiding and controlling
all the way to the goal
predicting tasks and
giving solutions
accompanying
continuously from
school to career

3. http://studyx.co/ 2
What the future of education needs is
The future of education
United learning
environment
Micro knowledge
content storage
Analytics and
deep learning
Seamless app
switching
Continuous user
activity analysis
Learning pathway
generation
Personal app
recommendation

4. http://studyx.co/ 3
Studyx – the future is now
Studyx is a new education system framework based on
ecosystem of interconnected educational apps and a
platform for their rapid creation and development
Studyx core provides
tools for rapid development of adaptive educational
apps based on a common LMS
content storage and tools for rapid creation of personalized
content based on micro-formats of knowledge
growing user base of students and teachers based on
Single Login for seamless switching between apps
powerful analytical platform serving your both
educational and marketing needs

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http://studyx.co/ 4
“old-fashioned” teachers and
educational institutions fall behind
modern students and need
help to catch up with them
students can’t create their own
education based on personal
needs, goals and tasks
new “mobile” generation has
grown up, student want to use
smartphones in class and at home,
but there are no apps for them
students learn “blindly”, mostly
without understanding the structure
of learning, cause-effect links
between subjects, their current
position on the learning path
students think more and more
task-oriented, they don’t need
abstract “knowledge” and
search for educational “tools” to
solve particular problems in
specific moment of time
The problems Studyx solves are

6. http://studyx.co/ 5
The Main Challenge
New education system needs thousands of educational “tools” for any kinds of specific
tasks automatically integrated into individual learning paths adaptable to personal
needs of a person
Creating them is The Challenge
It’s expensive (from $10к for an app)
It’s long (from 3 months for an app)
No content adapted to mobile
Double trouble: mobile + education
Personalization needs analytics

7. Overall: self-developing
education system based on
growing ecosystem of
educational apps and products
in a united learning environment
easy creation
with app builders
powerful apps creation
with REST API
ready-to-use content and
user audience
built-in billing and
deep analytics
cheap – save up to 99%
of your money
fast – save up to 90%
of your time
http://studyx.co/ 6
How Studyx helps

8. http://studyx.co/ 7
How Studyx works
Single Login
Apps & services proposition Deep analytics
Micro-formats
of knowledge
United learning
environment
Common
user base
Analytical
platform
Common
LMS
Content
storage

9. http://studyx.co/ 8
Smart platform – smart apps
apps are thin clients
you can change learning functions
without updating apps
the content is always
“up-to-date” without need to
update the apps again
no data loss while switching
between web, mobile and desktop
Open API Open API
Studyx

10. http://studyx.co/ 9
Teachers are the driver of
education, but they lack
technical skills – we give
them handy tools to create
new products without
additional effort
We attract teachers by
giving them new
opportunities from reaching
more students to earning
more money
While achieving their
professional and personal
goals teachers generate
new content and attract
new students
The tool for teachers –
web-based visual app
builder they can use
without coding to create
quality educational apps
As powerful, as simple

11. Mobile Education market
* http://www.statista.com/statistics/273960/global-mobile-education-market-volume
Globalmobileeducationmarketvolumefrom2011to2020(inbillionU.S.dollars)
CAGR 31.8%
Schools &
Universities
http://studyx.co/ 10
40%
$75 M
0.6%
84%
Platforms
5 000 000 paying users × $15 per year
$40 B
$30 B
$20 B
$10 B
0
Studyx

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Additionally
Teachers create apps and content
and we stimulate them to do it
Teachers attract students and
we market and sell apps
Subscription for extended
platform usage
Digital content and app
publishing
We attract teachers via
professional communities and
marketing activities
We publish apps and courses in
app stores and our own store
The revenue is shared on
50/50 basis
Internal AD-network
Business model

13. Competition landscape
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Platform
App Builder
Open API
Ready-to-use content
Learning Objects
Entry price ?
?
0 0 0$100 000
IDE

14. Marketing strategy
http://studyx.co/ 13
We attract
teachers, they
attract students
with x20 multiplier
Existing student
audience is
involved into apps
cross-promo
We use our
growing audience
to promote new
apps, new apps
attract new
audience
Apps ASO is
based on
“Long Tail”
Overall – viral
system that
sells itself

15. Advantages of «Long Tail»
Long Tail competition is much lower and optimization is cheaper
As a result – low marketing budget
And finally – continuous organic traffic
Studyx case – 50 Android apps from “Top-100” series
30%ARE
top1
every
day
They attract downloads Generate constantly
+10%OF REGISTERED
USERS
in search results for related subject
(more that 50% are in top2)
http://studyx.co/ 14

16. Traction
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3 months ago Now In 6 months
Teachers
Students (registered)
Apps number
20
100 000
52
50
125 000
102
1000
500 000
3500

17. 1800 employees
400 branches
http://studyx.co/ 16
The best Mobile App Idea
Microsoft Seed Fund grant for prototype development
Official Intel Software Partner
Russia Android Challenge 2015 finalist
The platform is up and running
SME-corporate university pilot project –
http://dev.moyuniver.ru/
Achievements

18. The team
http://studyx.co/ 17
Maxim Prikhodko
Founder / CTO
PhD in physics and mathematics, associate
professor, 17 years in software development (from
desktop to web and mobile), 9 years lecturing IT
and information security in Moscow universities
Alexandr Shramenko
Co-Founder / Business development
serial IT-entrepreneur, sold his previous company
to one of the biggest mobile operators in Russia
(Megafon), raised his latest company SetOnline
to the revenue level of $70M per year
All necessary technical team for back-end,
web & mobile development – 6 persons

19. Studyx for Orange
http://studyx.co/ 18
Providing Studyx platform and services
under Orange brand we help Orange
Win growing Eastern Europe
mobile education market
Increase mobile app sales and
revenue
Build steady customer audience
Grow subscribers loyalty
Raise ARPU

20. Let’s make
MAXIM PRIKHODKO
maxim@studyx.co
http://studyx.co/
the future together
Contacts
ALEXANDR SHRAMENKO
alex@studyx.co
http://studyx.co/
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