The administrator of a healthcare organization must evaluate the role of Patient Care Executives (PCEs) due to complaints from doctors. PCEs were meant to improve the patient experience but may be contributing to high doctor turnover. An environmental analysis will assess external forces like regulations and internal factors such as staffing that impact the organization's ability to adapt. The administrator will recommend a strategy involving PCEs that maintains the organization's strategic plan.
Case Study Are Our Customer Liaisons Helping or Hurting,” published.docx
1. Case Study “Are Our Customer Liaisons Helping or Hurting,”
published by
Harvard Business Review
at
https://hbr.org/2017/10/case-study-are-our-customer-liaisons-
helping-or-hurting
Use the health care organization that you selected previously.
You are the administrator and you’ve established a new liaison
position called the Patient Care Executive (PCE). The concept
was meant to be a win-win: patients and their families would
get a better, more personalized hospital experience,
while doctors could spend less time managing patients and more
time practicing medicine. Customer satisfaction scores, patient
retention, and referrals are all up, but the doctors have been
complaining that the PCEs are incompetent and intrusive. The
CEO has gotten wind that the PCEs are a factor in the hospital’s
high doctor turnover and is trying to decide whether to get rid
of the role altogether.
Your first step in evaluating the position of your organization
will be conducting an environmental analysis. The purpose of
this is to determine your organization’s ability to continue to
provide quality care and remain financially solvent in the face
of these challenges.
Write a six to eight (6-8) page paper in which you:
Determine two (2) specific forces in the external environment
that will have the most impact on your organization. Provide a
rationale for your decision.
2. Determine two (2) specific internal factors that the
organization’s leaders need to consider in preparing for the
future of health care and the future of the organization. Provide
a rationale for your decision
Discuss the impact of both the identified internal and external
forces on the organization’s ability to develop a competitive
strategy.
Recommend one (1) strategy that involves the PCEs and
maintaining the momentum of the strategic plan of this new
concept.
Use at least three (3) quality academic resources in this
assignment. Note: Wikipedia and similar websites do not
qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page containing the title of your paper,