Mocazo Integrated Advertising Solutions helps brands to reach the target audience in creative ways that enhance Brand Perception and Retention. The high level of demographic profiling makes it a measurable exercise with definitive returns.

2. You can have brilliant ideas, but if you cannot get them across, your ideas
will not get you anywhere
~ Lee Iacocca
By 2013, brands using mobile marketing are expected to see a 150% increase in the proportion of their overall marketing budget
dedicated to mobile ‐ Research commissioned by UK mobile operator O2
In 2007, digital, search and online spends have make up around 5 per cent of the total advertising spend, and it is expected that
by 2010, almost 12 per cent of advertising revenues will be going to the digital media.
Global online advertising expenditure reached $47.5 billion in 2007, up from $36 billion in 2006, and is set to pass the $100
billion mark by 2012 ‐ Strategy Analytics

3. The Golden egg in your marketing mix
Mocazo Integrated Advertising Solutions helps brands to reach the target
audience in creative ways that enhance Brand Perception and Retention.
The high level of demographic profiling makes it a measurable exercise with
definitive returns.
A recently concluded Reebok campaign on the mobile platform elicited a response of over 4.5 Lakh mobile users. Over 12% of
the users visited the nearest Reebok store ‐ IMAGES November 2008 issue
Mobile advertising will contribute $10 billion in 2012 representing only 10% of online advertising budgets ‐ Strategy Analytics

4. Mocazo playing to its strengths
Measurable
Campaigns Elicits Enhances Viral strategy
Parameters
integrated Response. Customer as an option.
to judge the
with the Engagement
degree of
broader through high
success.
Media levels of
Strategy of involvement.
the Brand.
Mocazo provides a 360 degree solution to a customer which extrapolates the ad spend
on other media channels to a reinforcement on Mobile platform.
Globally, combined consumer and advertiser spend on mobile media and associated transport will rise from just under $47
billion at the end of 2007 to almost $102 billion by 2012, driven by access to web services, video and music ‐ Strategy Analytics
The population of unique mobile users actively using mobile content services will more than double from 406 million at the end
of 2007 to over 870 million by 2012 ‐ Strategy Analytics

5. Advantage Mocazo
Access to 200 million mobile subscribers in India
Access to 30 million subscribers of Brit Asian Origin
A profiled database of 10 million mobile subscribers in India
Kiosk foot print through tie up with Big Bazaar outlets
Service Delivery Options:
• Mobile Operator Decks
• WAP Sites
• Mocazo Kiosks
• Shortcodes (SMS, MMS, IVR, Video)
• Mocazo Club
At a recent mobile industry event, Chris Barbour, global digital‐marketing director at sportswear giant Adidas, told delegates that
his firm's expenditure on mobile advertising had grown 10% this year. quot;We have effectively embraced mobile in our core
approach,quot; he said.
Recently, Coca‐Cola announced a mobile campaign for its clear‐lime fizzy drink Sprite. The campaign will encompass as many as
230 million mobile subscribers across all telecom operators in the country ‐ Business Standard

6. Demographic Profile
Age: 16 – 34
Education: Grade X upwards with a high disposition of English Literate
Gender: Balanced
Demography: State wise/ Tier 1 and 2 cities
Spending Power: Impacted upon by the service delivery method adopted.
According to MAR data, close to 85 per cent users in India regularly get mobile adverts as against 51 per cent in the UK and 37
per cent in the US ‐ Business Standard

7. Mocazo Inventory
Display Options
1. Kiosk
2. Web cards Detailed
inventory and
3. Portal
rate card is
4. Mocazo Club available on
request
5. Within mobile games
6. Within wallpapers
7. Shortcode based campaigns
By the end of 2008, there would be big shifts from the $110 billion spent on TV advertising to mobile and social networks ‐
Business Standard

8. Mocazo Value‐added Services
1. Mobile Campaigns
2. Social Network Campaigns
3. Online Campaigns
4. Websites and Portals
5. Micro Websites in relation to the Campaign
6. Mobile freebies such as ringtones, wallpapers and more
7. Content distribution
To publicise the launch of its new 'Team Signature' line of shoes, Adidas ran an integrated campaign which included TV, in‐store,
print, online and mobile components. The first part of the mobile component was text link ads: up to 5 million per week ‐
Business Standard
Online advertising represents less than 10 per cent of companies’ overall corporate ad budgets. However, with the domestic
Internet populace crossing the 42‐million mark, advertisers are seeing great potential in the sector ‐ Business Standard

9. Mocazo’s Customers
1. Aakashagopuram
2. Formula One
3. Euro 2008
4. Wimbledon 2008
5. Hewlett Packard
6. Malgudi Days

10. Proposition to the Brand Owner
HIGH BRAND
RECALL
POTENTIAL FOR
CUSTOMER
HIGH ROI ON AD
OWNERSHIP
SPEND
OVER A PERIOD
OF TIME
VALUE CREATION
LOW
FOR THE
TURNAROUND
CHANNEL
TIME TO TRIAL
PARTNERS

11. Contact Us
Email us at info@mocazo.com | info@veritytech.com
To fix an appointment, call Gautam on +91 99455 69558
Thank You
Verity Technologies Pvt. Ltd.
# 791, 1st Cross 12th Main,
HAL 2nd Stage, Indiranagar,
Bangalore – 560008
Karnataka, INDIA
Tel: +91‐80‐25251500/01
www.veritytech.com
(Verity™ and all Products either/or protected by Copyrights/patents any and all permissions will mandate a written consent from Verity before prior use or will be liable to face legal charges)