Dados do mercado de games do ano de 2012 pesquisa feita pela Newzoo e ACIGAMES, com projeção de crescimento do mercado mundial de games.

1. The Brazilian
Games Market &
Industry
Peter Warman
CEO Newzoo
Moacyr Alves Jr
ACIGAMES
December 2012
© 2012 Newzoo
www.newzoo.com
Research on and promotion of
powered by
US EU* UK GER FR IT ES BE NL RU BR PL TR AUS JP CN

2. Brazilian Games Market 2012
Preliminary results on year-on-year trends and market size
“Brazil is possibly the fastest growing games market in the world
when it comes tot total consumer spending. Its anticipated
growth of 32% is way ahead of the global average of 7% and
even more compared to the US with 1% and Europe +3%.”
“Enormous growth in the traditional console sector fueled by
price drops and a flourishing economy in combination with
continued popularity of online and mobile gaming are currently
accelerating growth”
- Peter Warman, CEO Newzoo

3. Brazilian Games Market 2012
Preliminary results on year-on-year trends and market size
2011-2012
+8%
2011-2012
+26%
2011-2012
+1%
2011-2012
+36%
2011-2012
+8%
2011-2012
+18%
2011-2012
+3%
2011-2012
+17%
2011-2012
+15%
2011-2012
+14%
2011-2012
+32%
2011-2012
+32%
2012 vs 2011
YoY Growth

4. © 2012 Newzoo 4

5. © 2012 Newzoo 5
© Preliminary results Newzoo 2012 – Not for publishing

6. © 2012 Newzoo 6

7. © 2012 Newzoo 7
© Preliminary results Newzoo 2012 – Not for publishing

8. © 2012 Newzoo 8
18.9M
7.6M
27.2M
(+44%)
15.9M
(+109%)
0
5
10
15
20
25
30
Players Payers
Growth of Brazilian Console Market
Price drops and economic growth fuel explosive growth
Total and Paying Console Gamers in 2011 and 2012
Source: Newzoo Data Explorer 2011, 2012
2011 2012 2011 2012

9. © 2012 Newzoo 9
Xbox360 surpasses PS3 in 2012
Price drops and economic growth fuel explosive growth
Number of Xbox 360 and PS3 players in 2011 and 2012
Source: Newzoo Data Explorer 2011, 2012
5,7M
6,2M
9,2M
(+61%) 8,4M
(+35%)
0
1
2
3
4
5
6
7
8
9
10
2011 2012 2011 2012

10. 27M
Mobile Gamers per Country in 2012
Phone & Tablet Gamers and Share of Paying Gamers (aged 10 to 50).
96M
PayingGamers
22M 21M 14M 2.0M 4.0M 11M 12M 26M
79% 68% 62% 53% 62% 69% 77% 70% 71%
© 2012 Newzoo 10
Source: Newzoo , September 2012 Consumer Research
* Source: Newzoo, March/April 2012 Consumer Research Data
33%
32M
15M* 7.5M*
69% 68%
38%
22M 30%
6.3M 23%
3.2M
20%
0.4M
22%
0.8M
35%
3.8M 31%
3.8M 25%
6.4M
37%
10M
28%
2.1M
69%
34%
5.2M
Non-PayingMobileGamers
# mobile gamers
Aged 10 - 50
share of
all gamers
Majority of
paying mobile
gamers in the US
is male: 61%
A small but growing share of
mobile gamers spends money
US UK GER FR BE NL IT ES RU BR TUR POL AUS
35%
2.5M
7.1M
65%
In growth markets
such as Turkey the
share of male payers
is highest: 70%

11. © 2012 Newzoo 11
Game Franchise Popularity in Brazil
Amongst men and women | Example of deep data analysis
Source: Newzoo Data Explorer 2012

12. © 2012 Newzoo 12

13. Best experts on the team
Unique combination gives local insights and global perspective
Local & Global Consumer Insights
Across all Business Models
Local Industry Insights
Access to Local Industry & Sales Data
Online Local & Global Gaming Metrics
Based on Transactions
Mobile App & Games Revenues and
Downloads, Local & Global
www.newzoo.com www.acigames.com
www.superdataresearch.com www.distimo.com
Expertise
AND PR
power

14. Best experts & data sources combined
All people are respected analsyst in the market and frequent speakers
Joost van Dreunen
CEO
SuperData Research
Peter Warman
CEO
Newzoo
Vincent Hoogsteder
CEO
Distimo
Jason Anderson
Director Global
Consumer Insights
Blizzard
until October 2012
now independent
advisory roleproject responsibles
Moacyr A. Alves
Junior
Chairman for the
Eletronic and Digital
Content for the
Brazilian Government
President
Acigames