4. In this session
• Writing a full profile
• Status Updates
• Interest groups
• Company Profiles
• Using with students
http://www.jeffbullas.com/2012/03/06/how-to-
harness-the-power-of-linkedin-infographic/
#agcasemids
9. Special interest groups
• Communities discussing shared areas of interest
• Great way to expand Connections
• You can join up to 50 LinkedIn groups
Tips
• See if groups are UK specific (no location search yet
but can enter ‘UK’ as a keyword)
• Look for high membership groups
• Change your settings for the group to ‘weekly digest’
or de-select the Digest email box
#agcasemids
10. Types of groups include
• Careers professionals groups
– UK HE Careers Professionals
– Careers Professionals (group managed by LinkedIn)
– AGCAS groups, e.g. AGCAS Careers Education, AGCAS New to HE
Careers?, AGCAS Research Staff, AGCAS International
– Careers Debate
• Graduate recruiter/business groups
– AGR – The leading voice of Graduate Recruiters & Developers
– Graduate Recruiters Network
• Local/regional networking groups
• University alumni groups
• Sector specific groups #agcasemids
11. Activity – Join a Group
• Search Group Directory for ‘UK HE Careers
Professionals’
• Join
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12. Connections
Finding connections:
• 2nd and 3rd of your
current Connections
• Special Interest
Groups
• Search…
Tip
When sending a
connection always
personalise the
message
#agcasemids
13. Activities – Find Connections
Activity 1
• Normal: Search for the name of the person
and add as a Connection
Activity 2
• Enter your Postal Code
• Industries – Select Higher Education
#agcasemids
15. Activity Search for a Company
Scenario – Student heading home to Brighton
for for the summer looking for work experience
in Marketing
• Use the Advanced Company Search to find
appropriate companies and
connections…suggest someone they could
contact
#agcasemids
16. LinkedIn with students
• Exploring job roles – what job titles are there in x and what
organisations do people in x work for
• Researching career trajectories to see how people get into a
desired role
• Identifying organisations to target (by sector or location)
• Researching organisations – e.g. what sort of people do they
employ, where do they have offices
• Identifying contacts to target for ‘informational meetings’ or
work experience
• Developing contacts for working overseas
• Unlimited potential…
#agcasemids
17. Common Question from Students
1. What can I put in my LinkedIn profile as I’m
‘only a student’?
2. How can I make contacts on LinkedIn?
#agcasemids
18. In summary… to get started
with LinkedIn
• Complete your own profile as fully as possible
• Join some relevant groups (can join up to 50)
• Join in some group discussions
• Find some of your own students or recent graduates
on LinkedIn as examples
• In my experience, students need to be shown how to
search LinkedIn for contacts, organisations etc (so it
helps to be familiar with it yourself first)
#agcasemids
