1. Michael J. Williams Consulting Product Introduction to U.S. Banks & PSP’s A proposal to the SafetyPay Management Team Presented July 7, 2009
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3. Michael J. Williams Consulting How can SafetyPay™ leverage its strengths for a successful launch within the U.S.A. U.S. Bank Cardholders Concerned about Fraud and Identity Theft Non- Cardholders Need a reliable payment alternative All Shoppers Convenient access to international e-tailers U.S. Merchants Eliminates charge backs Access to International customers U.S. Banks New payment option can attract new customers and increase revenues
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13. TAKE ACTION Michael J. Williams Consulting CONSULTING WITH MICHAEL J. WILLIAMS SAFETYPAY™ PENETRATION IN THE U.S.A. Initiate Recommendations Recommendations & Game Plan Develop Campaign Work Streams Execute Rapid Value Initiatives Provide Hands-on Direction & Training TAKE ACTION The Diagnostic Needs Assessment Evaluation Data Gathering Investigation Evaluation & Analysis Presentation of Recommendations Within two weeks SafetyPay will have actionable strategies and tactics, a virtual roadmap on how to best penetrate U.S.A. markets Within two weeks SafetyPay will have actionable strategies and tactics, a virtual roadmap on how to best penetrate U.S.A. markets
14. Michael J. Williams Consulting CONSULTING WITH MICHAEL J. WILLIAMS The Diagnostic Needs Assessment SAFETYPAY™ PENETRATION IN THE U.S.A. Evaluation Data Gathering Investigation Evaluation & Analysis Presentation of Recommendations Within two weeks SafetyPay will have actionable strategies and tactics, a virtual roadmap on how to best penetrate U.S.A. markets Initiate Recommendations Develop Campaign Work Streams Execute Rapid Value Initiatives Provide Hands-on Direction & Training Within two weeks SafetyPay will have actionable strategies and tactics, a virtual roadmap on how to best penetrate U.S.A. markets Within ten weeks SafetyPay will have a portfolio of documents to conduct sales campaigns in the recommended channels
15. Michael J. Williams Consulting CONSULTING WITH MICHAEL J. WILLIAMS The Diagnostic Needs Assessment SAFETYPAY™ PENETRATION IN THE U.S.A. Evaluation Data Gathering Investigation Evaluation & Analysis Presentation of Recommendations Within two weeks SafetyPay will have actionable strategies and tactics, a virtual roadmap on how to best penetrate U.S.A. markets Initiate Recommendations Develop Campaign Work Streams Execute Rapid Value Initiatives Provide Hands-on Direction & Training Within two weeks SafetyPay will have actionable strategies and tactics, a virtual roadmap on how to best penetrate U.S.A. markets Within ten weeks SafetyPay will have a portfolio of documents to conduct sales campaigns in the recommended channels
16. Michael J. Williams Consulting CONSULTING WITH MICHAEL J. WILLIAMS The Diagnostic Needs Assessment Within two weeks SafetyPay will have actionable strategies and tactics, a virtual roadmap on how to best penetrate U.S.A. markets SAFETYPAY™ PENETRATION IN THE U.S.A. $12,000.00 Intensive, hand-on research and analysis conducted on-site including interviews and meetings with key staff, culminating in the recommendations document. Initiate Recommendations Within ten weeks SafetyPay will have a portfolio of documents to conduct sales campaigns in the recommended channels Hands-on direction and training; execution of rapid value initiatives; development of campaign work streams; and tool kits of customized collateral specific to the recommended channels. $40,000.00 Inclusive of Diagnostic
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18. Michael J. Williams Consulting SAFETYPAY™ PENETRATION IN THE U.S.A. CONSULTING WITH MICHAEL J. WILLIAMS SAFETYPAY™ PENETRATION IN THE U.S.A.
19. Michael J. Williams Consulting CONSULTING WITH MICHAEL J. WILLIAMS The Diagnostic Needs Assessment SAFETYPAY™ PENETRATION IN THE U.S.A. Evaluation Data Gathering Investigation Evaluation & Analysis Presentation of Recommendations Within two weeks SafetyPay will have actionable strategies and tactics, a virtual roadmap on how to best penetrate U.S.A. markets Initiate Recommendations Recommendations & Game Plan Develop Campaign Work Streams Execute Rapid Value Initiatives Provide Hands-on Direction & Training TAKE ACTION
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21. Michael J. Williams Consulting CONSULTING WITH MICHAEL J. WILLIAMS The Diagnostic Needs Assessment SAFETYPAY™ PENETRATION IN THE U.S.A. Evaluation Data Gathering Investigation Evaluation & Analysis Presentation of Recommendations Within two weeks SafetyPay will have actionable strategies and tactics, a virtual roadmap on how to best penetrate U.S.A. markets Implementation of Recommendations Within ten weeks SafetyPay will have a portfolio of documents to conduct sales campaigns in the recommended channels
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37. The project outputs are proven based on previous experience and client engagements CONFIDENTIAL - For Internal Use Only | July 2009 Opportunities will be identified across a range of areas: marketing, communications, sales training, tele-services Clients The bank customer communication plan will be critical to maximize value and ensure strong bank customer engagement
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40. Project timing and cost Timing: It is estimated that this project will take 10-12 weeks to execute (subject to availability of SafetyPay staff and management). Financial Considerations: Project $ cost SafetyPay introduction into US banks $ 4000.00/week estimated to be $40,000 - $48,0000 project Follow-on implementation of recommendations To be determined
![Michael J. Williams Consulting Success of SafetyPay™ Outside of the U.S.A. and its Company Profile SafetyPay™ is a Secure Payment Facilitator and clearinghouse benefiting online shoppers, online merchants and banks. SafetyPay ™ allows shoppers to pay in local currency through their own trusted financial institution without the need for a credit card. The consumer never needs to divulge personal financial information to retailers. SafetyPay works behind the scenes to clear and settle the payment through bank partners. Outside the U.S., credit cards are not universally held. In most countries, card penetration and usage are in fact very small. Many cards issued in foreign countries can only be used in the market where they are issued and are deemed useless for most online shopping. Among the base of potential card-holding shoppers, security concerns limit shopping. Few countries protect consumers with legally-imposed liability limits for credit cards, leaving cardholders exposed to misuse of their information. Transaction security is cited as primary concern for not purchasing online. Even shoppers that overcome their uneasiness with card use are often kept from purchasing by fraud-filtering systems. Often only U.S. credit cards are allowed to limit fraud risk, leading merchants to restrict purchases with non-U.S. cards. Over 50% of the top 100 U.S. online retailers do not sell to customers with foreign cards. ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)