1. Learning to
love the
“Big Blue T.”
Mickey Lonchar
Creative Director
Quisenberry Marketing & Design

2. We’ve always been “social.”

3. Social Media gives us
the tools to make being
“social” a lot easier.

4. Social Media
“flips the funnel.”

5. The Six Stages of
Twitter:

6. 1. Denial

7. 2. Contempt

8. 3. Intrigue

9. 4.Trial

10. 5. Frustration

11. 6. Aha!

12. One view of Twitter:
“It’s kinda like scrolling through
the Table of Contents to a great
magazine, one that’s being published
every minute.”
- Luke Sullivan,
aka @HeyWhipple

13. One view of Twitter:
“Twitter is my personal submarine
and periscope to the ocean of the
World Wide Web...defined by my
relationships to people and ideas.”
- J.P. Rangaswami

14. One view of Twitter:
“How the narcissistic keep
in touch with the feckless.”
- The Ad Contrarian

15. What is Twitter?
• “Microblogging” service; messages limited
to 140 characters.
• Ability to share links, photos, files, audio
and video to those who follow you.
• Determine the community you choose to
“follow.”
• Lets you follow people, news or events in
real time.
• “What do you want to share right now?”

16. Twitter stats:
• 300,000 new users join daily.
• 8% of American adults use Twitter, 2%
use it daily (6 million).
• 32% of users have 0 - 5 followers,
more than 50% have <100.
• Only 29% of “tweets” generate any
kind of action (RT, reply).
(Source: Nielson, December 2010)

17. The obligatory Twitter
usage chart.

18. How can
your business use
Twitter?

19. Follow industry leaders
and publications.

20. Build a reputation as a
“Thought Leader.”

21. Make time-sensitive
announcements or offers.

22. Provide customer support.

23. Conduct a real-time search.

24. Expose original content
to a wider audience.

25. Aggregate great content.

26. Add a social component to
an event or conference.

27. Additional outlet for Social
Media content.

28. Provide/discover a
unique voice.

29. Getting started:
• Set up your account (fill out
profile, select “handle,” set password,
choose a background, upload a profile
picture.
• Listen (follow people, companies,
publications or industry leaders you
like).
• Contribute (original content or
RT).
• Attract followers (online/offline
media, reciprocation, quality content).

30. Tools that can help
you make you a Twitter
black belt:

31. http://www.business.twitter.com

32. A Social Media Dashboard.
(Hootsuite,Tweetdeck)

33. Monitor conversation feeds.

34. Aggregates Social Media profiles.
Built-in analytics and link shortener.

35. Twitter Search (advanced)

36. Social Media analytics.

37. Community manager.
(www.tweetbig.com)

38. Recommended Best Practices.
• Give attribution.
• Thank people who mention you.
• <120 characters makes it easy to RT.
• Quality, not quantity.
• Solve, don’t sell.
• No “spamming.”
• Converse/Participate.

39. Resources:
• http://www.quisenblog.com/2009/10 (Social
Media month)
• http://www.business.twitter.com
• http://www.mashable.com/guidebook/twitter

40. Questions?

41. Contact info:
Email: mickey@quisenberry.net
Twitter: @MickeyLonchar
Blog: http://www.quisenblog.com
Web: http://www.quisenberry.net
For a PDF of this deck, email me at
mickey@quisenberry.net.