Chapter by chapter slides based on "Fundamentals of Destination Management and Marketing," provided by Destination Marketing Association International in cooperation with American Hotel & Lodging Association Education Institute.

1. © 2005, Educational Institute
Chapter 14
Destination Management in
United Kingdom
Fundamentals of Destination Management and Marketing
(323TXT)

2. © 2005, Educational Institute
History
• The first U.K. CVBs were founded in the early
1980s when industrial towns were looking to
revitalize their economies through tourism.
• Devolution began in the late 1990s and CVBs
came under the control of individual countries
and regions in the United Kingdom.

3. © 2005, Educational Institute
VisitBritain
• Created in 2003 to replace the British Tourist
Authority and the England Tourism Council
• Responsible for promoting England as a tourist
destination and promoting the United Kingdom
internationally

4. © 2005, Educational Institute
U.K. CVB Structure
• Bureaus are usually formed and financed as
public-private partnerships.
• Partners include local municipalities, chambers
of commerce, economic development agencies,
and hotels and other tourism entities.
• Most are not actually called “convention and
visitors bureaus.”

5. © 2005, Educational Institute
Funding Sources
• Public-sector contributions
• Private-sector membership fees
• Sponsorship
• Commercial activities with members
• Commission charged to members

6. © 2005, Educational Institute
Services
• Pre-booking an event
o Provision of destination information
o Venue selection advice
o Site visits
• Preparing for an event
o Booking services
o Supply of delegate information packs
o Planning partner programs and social programs

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Services
• During an event
• Welcome desks for attendees
• Public relations support
• Coordination of destination resources
• Guided tours
• After an event
• Evaluation and follow-up research
• Consulting support to other destinations hosting
the same conference

8. © 2005, Educational Institute
Marketing Activities
• Direct marketing
• Print and audiovisual production
• Exhibition attendance
• Overseas trade missions
• Familiarization visits
• Receptions
• Advertising
• Public relations
• Ambassador programs

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Opportunities and Challenges
• Infrastructure
• Marketing and services
• Economic and political issues
• Funding and resources

10. © 2005, Educational Institute
Changes and New Entities
• Subregional organizations
• Hubs
• Regional tourism partnerships
• Regional tourism organizations