1. making learning social

2. Students read, share and discuss relevant news and educational content

3. on a platform designed to foster one-on-one interaction and learning.

4. Reading, writing, and thinking critically with a peer fosters an emotional
connection with content and creates student buy-in.

5. 1. Teachers sign up for a fixed length session.
Students are matched with students from another
class domestically or internationally.
2. Each week, students read and discuss content
related to where they live, or where their penpal lives.
3. The exchange culminates with a group or
individual journalistic product that is shared with the
community.

6. PenPal News provides
• a prescribed interaction model
• automated systems and structures to support a well-run exchange
• curated, aggregated and relevant content targeted towards 7-12
graders
• a cool and easy-to-use platform

7. Thus far
• We’ve piloted a private beta with 2000+ students, 50
teachers in 15 countries
• Teachers love us: 76% referral rate, 60% would be very
disappointed to not use PenPal News again, some paying
customers already

8. Distribution Models:
• Integration with School.Me, Scholastic,
Pearson
• Stand-alone platform
• App for Edmodo
Revenue Models:
• Licensing ($100k+)
• Selling teacher and school session
subscriptions $40 (one class), $1500 (one
school, unlimited sessions for a year)

9. Our Team
• Michael Bernstein, Founder, CEO
• Anne Schanz, Product Manager/UX
• Jennifer Dopazo, Graphic Design
is seeking seed-stage investment.
• to support agile product development
• customer development
• marketing

10. launching September 2012