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Proficiency and Career Pathways
through Business Portuguese
Mary E. Risner, Ed.D.
University of Florida
mrisner@latam.ufl.edu
March 26, 2021
@langforcareers
Overview
Why Languages & Careers?
Building Strategic Collaborations-
• Potential Cross-Disciplinary Connections: CTE
• Florida-Brazil/Latin America Linkages
• Local Context and Community
Real-World Application & Activities
• ACTFL –Proficiency Guidelines/Core Practices
Resources/Opportunities/Future Collaborations
Mary Risner University of Florida Center for Latin American
Studies
5
Why LSP/Languages & Careers?
Mary Risner University of Florida Center for Latin American
Studies
6
What is LSP? (Languages for Specific Purposes)
Crouse, D. (2012). Languages for Specific Purposes in the 21st Century. The Language Educator. April Issue.
https://www.actfl.org/sites/default/files/pdfs/TLE_pdf/TLE_Apr13_Article.pdf
Mary Risner University of Florida Center for Latin American
Studies
7
Do any of you implement LSP activities?
Advantages: K-12 LSP/Career Focus
Students see
language and
culture study as
meaningful
Students see
impact of
language study
as professional &
personally
relevant
Valid for work
abroad & US
Higher
proficiency going
to college
Students not
going to college
are prepared for
global workplace
Mary Risner University of Florida Center for Latin American
Studies
8
***
Languages & Careers
Mary Risner University of Florida Center for Latin American
Studies
9
Do you integrate career exploration?
Business
Healthcare
Legal-Law
enforcement
Entrepreneur
Translation/
Localization
Diplomacy
Mary Risner University of Florida Center for Latin American
Studies
10
Languages for Careers
What are other jobs need language skills?
For jobs that don’t need college?
Challenges to LSP at K-12 Level
Lack of administrative support – getting course approval
Time it takes to develop one’s own materials
Time to adapt existing university-level LSP textbooks
Restrictions protecting minors when it comes to implementing innovative real-world experiences and professional
interactions that take students outside of the classroom or bringing individuals in.
Scheduling conflicts
Promoting courses/ competing with AP or IB classes
Mary Risner University of Florida Center for Latin American
Studies
11
Rewards of LSP- Connecting WL to Careers
Joy of hearing from students who continue their Spanish studies in future jobs
or internships
Students who comment on how valuable the courses are for college, and who
notice their improved proficiency test results
Feel rewarded knowing students have had real interaction with company
projects and have learned about possibilities that bilingual professionals have
at work and in the community.
Mary Risner University of Florida Center for Latin American
Studies
12
K-12 LSP Pioneers & Champions
Workplace Spanish-Jamie
Patterson, Georgia Public Schools
Carolina Currea-CTE Nutrution/
Spanish, Alachua County
Mary Risner University of Florida Center for Latin American
Studies
13
K-12 LSP Resources
https://nble.org/program-development/course-materials/
https://nble.org/events/
Mary Risner University of Florida Center for Latin American
Studies
14
Building Strategic Collaborations
Mary Risner University of Florida Center for Latin American
Studies
15
Breaking
Down Silos Secondary<>
Post-secondary
Liberal arts<>
Professional schools
Educational
institutions
<>Industry
(Languages-Career
Academies)
Mary Risner University of Florida Center for Latin American
Studies
16
Cross-Disciplinary Connections: CTE
Mary Risner University of Florida Center for Latin American
Studies
17
Who has a career academy at their school? What career area?
Personal connections there?
Getting on the Same Page
Educational
Institutions
Workplace
Still based on traditional
top-down model, passive learning,
rote memorization, etc.
Reacting more quickly in
changing global
context
Mary Risner University of Florida Center for Latin American
Studies
18
https://asiasociety.org/education/global-cte-toolkit
Mary Risner University of Florida Center for Latin American
Studies
19
https://www.okcareertech.org/educators/career-clusters/dams-educators-career-
clusters/acc-ccr-WorldOfWorkMap.pdf
World-of-Work
Map and U.S.
Department of
Education
Career Clusters
Mary Risner University of Florida Center for Latin American
Studies
20
Industry Connections
Mary Risner University of Florida Center for Latin American
Studies
21
Florida: Gateway to Brazil/Latin
America
Mary Risner University of Florida Center for Latin American
Studies
22
Florida’s Top Trade Partners
https://www.enterpriseflorida.com/wp-content/uploads/top-fl-trade-ranking-tables.pdf
Mary Risner University of Florida Center for Latin American
Studies
23
Brazil in Florida
Mary Risner University of Florida Center for Latin American
Studies
24
Census Map for speakers of other languages
Chamber Connections (Many bi-national chambers)
• Miami
https://www.brazilchamber.org/
• Orlando
http://www.cfbacc.com/
• Tampa- Brazil-Florida Business Council
https://brazilfloridabusiness.com/
• Enterprise Florida-Brazil Office
https://www.enterpriseflorida.com/international/international-
offices/brazil/
Mary Risner University of Florida Center for Latin American
Studies
25
Business-Community Connections
Brazilian businesses in your area (large and small)
Community organizations
Parents of students in business/organizations in your own
classroom
Mary Risner University of Florida Center for Latin American
Studies
26
Connect With Sister Cities
Mary Risner University of Florida Center for Latin American
Studies
27
Other organizations?
Imagining Activities to Build
Proficiency/Give Real-World
Experiences
Mary Risner University of Florida Center for Latin American
Studies
28
https://www.edweek.org/policy-politics/opinion-six-core-practices-for-early-language-learners/2018/06
**
**
**
Mary Risner University of Florida Center for Latin American
Studies
29
https://www.actfl.org/sites/default/files/guidelines/OralProficiencyWorkplacePoster.pdf
Oral
Proficiency
Levels in the
Workplace
(ACTFL 5 C’s-
”C”for Careers)
Mary Risner University of Florida Center for Latin American
Studies
30
K-12 LSP
E-Handbook
Mary Risner University of Florida Center for Latin American
Studies
31
Working on Volume II
www.nble.org
Activities for Business Portuguese/Spanish
In the Classroom
• Internet Searches/Realia
(authentic materials)
• Virtual Guests (Personal
connections/UF VCN)
• Student Presentations:
Brazil/Florida trade/Career
Opportunities
• Infographics to inform or
convince
Beyond the Classroom
• Interviews (Develop questions
about company/product/career
advice
• Corporate Site Visits
• Small business project
(marketing for small business
owner)
Mary Risner University of Florida Center for Latin American
Studies
32
Sample Realia (Other ideas? product labels)
Portuguese
Dentist flyers with prices
Business cards
Restaurant business cards
Colombian business card
Spanish
Mary Risner University of Florida Center for Latin American
Studies
33
Jornal: Brasileiras & Brasileiros, Inc.
info@jornalbb.com
Assinatura@jornalbb.com
Mary Risner University of Florida Center for Latin American
Studies
34
Company research
Company site comparison
Advertising analysis (online examples to discuss, rationale for ad themes)
Self-tests in target language
Internet Activities
Mary Risner University of Florida Center for Latin American
Studies
35
Self Tests on Careers
• https://www.carlosmartins.com.br/testeautopromo.htm -Personal Branding
• https://www.bbc.com/portuguese/noticias/2015/08/150812_quiz_empreendedor_cc
• https://carlosmartins31.websiteseguro.com/_vocac/vocacional.htm
• https://www.carlosmartins.com.br/testevocacional.htm
Mary Risner University of Florida Center for Latin American
Studies
36
Sample Activities
Mary Risner University of Florida Center for Latin American
Studies
37
https://www.hotelvermont.com.br/
Plan a business trip
Map-internet domain
Virtual Guests –
Virtual
Exchange/COIL
Provides possibility
of interaction
between speaker
and audience
Encourages
interaction with
native speaker in
target language
Offers first-hand
information on
topics addressed
Can be a vehicle
to connect groups
of students
Brings expert into
classroom from a
distance
Mary Risner University of Florida Center for Latin American
Studies
38
Upcoming Event-Global High School
Summit
https://docs.google.com/forms/d/e/1FAIpQLSf7r86cVJnJ6dfuD_lwfL_TSCv2QBRuO6ZqScjeD
D7SElFEzw/viewform
Mary Risner University of Florida Center for Latin American
Studies
39
Red Latinoamericana COIL
https://www.uv.mx/coil/ Mary Risner University of Florida Center for Latin American
Studies
40
Teletandem Brazil
http://www.teletandembrasil.org/# Mary Risner University of Florida Center for Latin American
Studies
41
UNESP Brazilian Virtual Exchange
https://www.international.unesp.br/#!/study/virtual-exchange-program/
Mary Risner University of Florida Center for Latin American
Studies
42
Case Studies/Scenarios
Real-world application of business concepts
Authentic language exposure from the business world
Ability to stimulate critical thinking and language use
Connection to supplementary articles on topic addressed
Connection to company websites within industry
Mary Risner University of Florida Center for Latin American
Studies
43
Executive Interviews
https://www.youtube.com/user/FloridaBrazilBusines/videos
Executive interviews from UT and UF
http://www.laits.utexas.edu/orkelm/ppe/intro.html
http://www.laits.utexas.edu/orkelm/casos/intro.html
Mary Risner University of Florida Center for Latin American
Studies
44
Presentations/Infographics
Practices needed presentation skills in target language
Creates teamwork environment (if group assignment)
Communicate a message:-convince-inform
Allows students to pursue personal interests
Mary Risner University of Florida Center for Latin American
Studies
45
Brazil is a global leader…
https://www.youtube.com/watch?v=BcZ2kDh7TSA
Why Study Portuguese? (2012)
Mary Risner University of Florida Center for Latin American
Studies
46
Corporate Site Visits
(or Virtual Possibilities)
Provides experiential learning
Fosters links between school and community
Offers direct interaction with the business world
Mary Risner University of Florida Center for Latin American
Studies
47
Student Professional Field Trips
Mary Risner University of Florida Center for Latin American
Studies
48
Challenges to Suggested Activities
Lack of time for planning and follow-up
Lack of necessary technology equipment
Lack of funding
Possibility of technological problems
Difficulty coordinating with business professionals
Difficulty coordinating with colleagues on other campuses
No personal international business connections in local area
Mary Risner University of Florida Center for Latin American
Studies
49
Strategies for Success with Activities
Always have a back-up plan
Begin to coordinate activities well in advance
Use the technology office and staff at your institution
Stay informed on international businesses in community
Make initial contacts through a letter with information on your program, then make a follow-up call, try personal
connections
Take the time for follow-up of activities, reflection
Mary Risner University of Florida Center for Latin American
Studies
50
Resources
Mary Risner University of Florida Center for Latin American
Studies
51
USDOE Support/Professional Associations
• American Organization of Teachers of Portuguese (AOTP)
• https://www.aotpsite.net/
• American Association of Teachers of Spanish and Portuguese (AATSP)
• https://www.aatsp.org/
• FIU Kimberly Green Latin American and Caribbean Center
• https://lacc.fiu.edu/
• UF Center for Latin American Studies
• http://www.latam.ufl.edu/
• FIU Center for International Business Education and Research (CIBER)
• https://business.fiu.edu/centers/ciber/index.cfm?utm_source=ciberdotfiudotedu&ut
m_medium=redirect&utm_campaign=ciber
Mary Risner University of Florida Center for Latin American
Studies
52
Summer Teacher Institutes/Teaching
Award
http://www.latam.ufl.edu/outreach/k-16-professional-development/
http://www.claspprograms.org/pages/detail/82/Teaching-Award
Mary Risner University of Florida Center for Latin American
Studies
53
LSP MOOC-CATAPULT
Mary Risner University of Florida Center for Latin American
Studies
54
Connecting & Sharing
Mary Risner University of Florida Center for Latin American
Studies
55
ALC Bridge www.alcbridge.org
Mary Risner University of Florida Center for Latin American
Studies
56
Contact
Mary Risner University of Florida Center for Latin American
Studies
57
Q & A
Mary Risner University of Florida Center for Latin American
Studies
58
Teacher needs?
Future collaboration
interests?
Teaching ideas?

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Proficiency and Career Pathways through Business Portuguese

  • 1. Proficiency and Career Pathways through Business Portuguese Mary E. Risner, Ed.D. University of Florida mrisner@latam.ufl.edu March 26, 2021 @langforcareers
  • 2. Overview Why Languages & Careers? Building Strategic Collaborations- • Potential Cross-Disciplinary Connections: CTE • Florida-Brazil/Latin America Linkages • Local Context and Community Real-World Application & Activities • ACTFL –Proficiency Guidelines/Core Practices Resources/Opportunities/Future Collaborations Mary Risner University of Florida Center for Latin American Studies 5
  • 3. Why LSP/Languages & Careers? Mary Risner University of Florida Center for Latin American Studies 6
  • 4. What is LSP? (Languages for Specific Purposes) Crouse, D. (2012). Languages for Specific Purposes in the 21st Century. The Language Educator. April Issue. https://www.actfl.org/sites/default/files/pdfs/TLE_pdf/TLE_Apr13_Article.pdf Mary Risner University of Florida Center for Latin American Studies 7 Do any of you implement LSP activities?
  • 5. Advantages: K-12 LSP/Career Focus Students see language and culture study as meaningful Students see impact of language study as professional & personally relevant Valid for work abroad & US Higher proficiency going to college Students not going to college are prepared for global workplace Mary Risner University of Florida Center for Latin American Studies 8 ***
  • 6. Languages & Careers Mary Risner University of Florida Center for Latin American Studies 9 Do you integrate career exploration?
  • 7. Business Healthcare Legal-Law enforcement Entrepreneur Translation/ Localization Diplomacy Mary Risner University of Florida Center for Latin American Studies 10 Languages for Careers What are other jobs need language skills? For jobs that don’t need college?
  • 8. Challenges to LSP at K-12 Level Lack of administrative support – getting course approval Time it takes to develop one’s own materials Time to adapt existing university-level LSP textbooks Restrictions protecting minors when it comes to implementing innovative real-world experiences and professional interactions that take students outside of the classroom or bringing individuals in. Scheduling conflicts Promoting courses/ competing with AP or IB classes Mary Risner University of Florida Center for Latin American Studies 11
  • 9. Rewards of LSP- Connecting WL to Careers Joy of hearing from students who continue their Spanish studies in future jobs or internships Students who comment on how valuable the courses are for college, and who notice their improved proficiency test results Feel rewarded knowing students have had real interaction with company projects and have learned about possibilities that bilingual professionals have at work and in the community. Mary Risner University of Florida Center for Latin American Studies 12
  • 10. K-12 LSP Pioneers & Champions Workplace Spanish-Jamie Patterson, Georgia Public Schools Carolina Currea-CTE Nutrution/ Spanish, Alachua County Mary Risner University of Florida Center for Latin American Studies 13
  • 11. K-12 LSP Resources https://nble.org/program-development/course-materials/ https://nble.org/events/ Mary Risner University of Florida Center for Latin American Studies 14
  • 12. Building Strategic Collaborations Mary Risner University of Florida Center for Latin American Studies 15
  • 13. Breaking Down Silos Secondary<> Post-secondary Liberal arts<> Professional schools Educational institutions <>Industry (Languages-Career Academies) Mary Risner University of Florida Center for Latin American Studies 16
  • 14. Cross-Disciplinary Connections: CTE Mary Risner University of Florida Center for Latin American Studies 17 Who has a career academy at their school? What career area? Personal connections there?
  • 15. Getting on the Same Page Educational Institutions Workplace Still based on traditional top-down model, passive learning, rote memorization, etc. Reacting more quickly in changing global context Mary Risner University of Florida Center for Latin American Studies 18
  • 16. https://asiasociety.org/education/global-cte-toolkit Mary Risner University of Florida Center for Latin American Studies 19
  • 17. https://www.okcareertech.org/educators/career-clusters/dams-educators-career- clusters/acc-ccr-WorldOfWorkMap.pdf World-of-Work Map and U.S. Department of Education Career Clusters Mary Risner University of Florida Center for Latin American Studies 20
  • 18. Industry Connections Mary Risner University of Florida Center for Latin American Studies 21
  • 19. Florida: Gateway to Brazil/Latin America Mary Risner University of Florida Center for Latin American Studies 22
  • 20. Florida’s Top Trade Partners https://www.enterpriseflorida.com/wp-content/uploads/top-fl-trade-ranking-tables.pdf Mary Risner University of Florida Center for Latin American Studies 23
  • 21. Brazil in Florida Mary Risner University of Florida Center for Latin American Studies 24 Census Map for speakers of other languages
  • 22. Chamber Connections (Many bi-national chambers) • Miami https://www.brazilchamber.org/ • Orlando http://www.cfbacc.com/ • Tampa- Brazil-Florida Business Council https://brazilfloridabusiness.com/ • Enterprise Florida-Brazil Office https://www.enterpriseflorida.com/international/international- offices/brazil/ Mary Risner University of Florida Center for Latin American Studies 25
  • 23. Business-Community Connections Brazilian businesses in your area (large and small) Community organizations Parents of students in business/organizations in your own classroom Mary Risner University of Florida Center for Latin American Studies 26
  • 24. Connect With Sister Cities Mary Risner University of Florida Center for Latin American Studies 27 Other organizations?
  • 25. Imagining Activities to Build Proficiency/Give Real-World Experiences Mary Risner University of Florida Center for Latin American Studies 28
  • 27. https://www.actfl.org/sites/default/files/guidelines/OralProficiencyWorkplacePoster.pdf Oral Proficiency Levels in the Workplace (ACTFL 5 C’s- ”C”for Careers) Mary Risner University of Florida Center for Latin American Studies 30
  • 28. K-12 LSP E-Handbook Mary Risner University of Florida Center for Latin American Studies 31 Working on Volume II www.nble.org
  • 29. Activities for Business Portuguese/Spanish In the Classroom • Internet Searches/Realia (authentic materials) • Virtual Guests (Personal connections/UF VCN) • Student Presentations: Brazil/Florida trade/Career Opportunities • Infographics to inform or convince Beyond the Classroom • Interviews (Develop questions about company/product/career advice • Corporate Site Visits • Small business project (marketing for small business owner) Mary Risner University of Florida Center for Latin American Studies 32
  • 30. Sample Realia (Other ideas? product labels) Portuguese Dentist flyers with prices Business cards Restaurant business cards Colombian business card Spanish Mary Risner University of Florida Center for Latin American Studies 33
  • 31. Jornal: Brasileiras & Brasileiros, Inc. info@jornalbb.com Assinatura@jornalbb.com Mary Risner University of Florida Center for Latin American Studies 34
  • 32. Company research Company site comparison Advertising analysis (online examples to discuss, rationale for ad themes) Self-tests in target language Internet Activities Mary Risner University of Florida Center for Latin American Studies 35
  • 33. Self Tests on Careers • https://www.carlosmartins.com.br/testeautopromo.htm -Personal Branding • https://www.bbc.com/portuguese/noticias/2015/08/150812_quiz_empreendedor_cc • https://carlosmartins31.websiteseguro.com/_vocac/vocacional.htm • https://www.carlosmartins.com.br/testevocacional.htm Mary Risner University of Florida Center for Latin American Studies 36
  • 34. Sample Activities Mary Risner University of Florida Center for Latin American Studies 37 https://www.hotelvermont.com.br/ Plan a business trip Map-internet domain
  • 35. Virtual Guests – Virtual Exchange/COIL Provides possibility of interaction between speaker and audience Encourages interaction with native speaker in target language Offers first-hand information on topics addressed Can be a vehicle to connect groups of students Brings expert into classroom from a distance Mary Risner University of Florida Center for Latin American Studies 38
  • 36. Upcoming Event-Global High School Summit https://docs.google.com/forms/d/e/1FAIpQLSf7r86cVJnJ6dfuD_lwfL_TSCv2QBRuO6ZqScjeD D7SElFEzw/viewform Mary Risner University of Florida Center for Latin American Studies 39
  • 37. Red Latinoamericana COIL https://www.uv.mx/coil/ Mary Risner University of Florida Center for Latin American Studies 40
  • 38. Teletandem Brazil http://www.teletandembrasil.org/# Mary Risner University of Florida Center for Latin American Studies 41
  • 39. UNESP Brazilian Virtual Exchange https://www.international.unesp.br/#!/study/virtual-exchange-program/ Mary Risner University of Florida Center for Latin American Studies 42
  • 40. Case Studies/Scenarios Real-world application of business concepts Authentic language exposure from the business world Ability to stimulate critical thinking and language use Connection to supplementary articles on topic addressed Connection to company websites within industry Mary Risner University of Florida Center for Latin American Studies 43
  • 41. Executive Interviews https://www.youtube.com/user/FloridaBrazilBusines/videos Executive interviews from UT and UF http://www.laits.utexas.edu/orkelm/ppe/intro.html http://www.laits.utexas.edu/orkelm/casos/intro.html Mary Risner University of Florida Center for Latin American Studies 44
  • 42. Presentations/Infographics Practices needed presentation skills in target language Creates teamwork environment (if group assignment) Communicate a message:-convince-inform Allows students to pursue personal interests Mary Risner University of Florida Center for Latin American Studies 45
  • 43. Brazil is a global leader… https://www.youtube.com/watch?v=BcZ2kDh7TSA Why Study Portuguese? (2012) Mary Risner University of Florida Center for Latin American Studies 46
  • 44. Corporate Site Visits (or Virtual Possibilities) Provides experiential learning Fosters links between school and community Offers direct interaction with the business world Mary Risner University of Florida Center for Latin American Studies 47
  • 45. Student Professional Field Trips Mary Risner University of Florida Center for Latin American Studies 48
  • 46. Challenges to Suggested Activities Lack of time for planning and follow-up Lack of necessary technology equipment Lack of funding Possibility of technological problems Difficulty coordinating with business professionals Difficulty coordinating with colleagues on other campuses No personal international business connections in local area Mary Risner University of Florida Center for Latin American Studies 49
  • 47. Strategies for Success with Activities Always have a back-up plan Begin to coordinate activities well in advance Use the technology office and staff at your institution Stay informed on international businesses in community Make initial contacts through a letter with information on your program, then make a follow-up call, try personal connections Take the time for follow-up of activities, reflection Mary Risner University of Florida Center for Latin American Studies 50
  • 48. Resources Mary Risner University of Florida Center for Latin American Studies 51
  • 49. USDOE Support/Professional Associations • American Organization of Teachers of Portuguese (AOTP) • https://www.aotpsite.net/ • American Association of Teachers of Spanish and Portuguese (AATSP) • https://www.aatsp.org/ • FIU Kimberly Green Latin American and Caribbean Center • https://lacc.fiu.edu/ • UF Center for Latin American Studies • http://www.latam.ufl.edu/ • FIU Center for International Business Education and Research (CIBER) • https://business.fiu.edu/centers/ciber/index.cfm?utm_source=ciberdotfiudotedu&ut m_medium=redirect&utm_campaign=ciber Mary Risner University of Florida Center for Latin American Studies 52
  • 51. LSP MOOC-CATAPULT Mary Risner University of Florida Center for Latin American Studies 54
  • 52. Connecting & Sharing Mary Risner University of Florida Center for Latin American Studies 55
  • 53. ALC Bridge www.alcbridge.org Mary Risner University of Florida Center for Latin American Studies 56
  • 54. Contact Mary Risner University of Florida Center for Latin American Studies 57
  • 55. Q & A Mary Risner University of Florida Center for Latin American Studies 58 Teacher needs? Future collaboration interests? Teaching ideas?

Notas do Editor

  1. Language? Level? Heard of LSP? Why did you sign up? If you are willing share…
  2. According to this definition? Do you currently integrate workplace/career-related themes in your courses?
  3. Do you focus on any particular Career themes? What are other jobs/careers that need language, but not a college degree? What types
  4. Who has a career academy at their school? And what career area? Katrina do you have one to collaborate with? Do you interact with those teachers?
  5. School bldg industry
  6. Have you heard of Asia Society? Global matrix? Hoping Global Summit WL & CTE
  7. Logistics in Florida is big
  8. What kind of activity would you propose? Guest speakers, survey,
  9. What are other everyday items that can be used in the classroom to interpret real world items in a business context? Reading a menu at a business meeting, introducing oneself with business card,
  10. IF time, other ideas????? Too hard? Kids won’t like them? Other challenges?
  11. https://internacionalizacionprepatec.tec.mx
  12. Facts about Brazil,
  13. http://www.portflagship.org/k12/