Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Proficiency and Career Pathways through Business Portuguese
1. Proficiency and Career Pathways
through Business Portuguese
Mary E. Risner, Ed.D.
University of Florida
mrisner@latam.ufl.edu
March 26, 2021
@langforcareers
2. Overview
Why Languages & Careers?
Building Strategic Collaborations-
• Potential Cross-Disciplinary Connections: CTE
• Florida-Brazil/Latin America Linkages
• Local Context and Community
Real-World Application & Activities
• ACTFL –Proficiency Guidelines/Core Practices
Resources/Opportunities/Future Collaborations
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3. Why LSP/Languages & Careers?
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4. What is LSP? (Languages for Specific Purposes)
Crouse, D. (2012). Languages for Specific Purposes in the 21st Century. The Language Educator. April Issue.
https://www.actfl.org/sites/default/files/pdfs/TLE_pdf/TLE_Apr13_Article.pdf
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Do any of you implement LSP activities?
5. Advantages: K-12 LSP/Career Focus
Students see
language and
culture study as
meaningful
Students see
impact of
language study
as professional &
personally
relevant
Valid for work
abroad & US
Higher
proficiency going
to college
Students not
going to college
are prepared for
global workplace
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***
6. Languages & Careers
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Do you integrate career exploration?
8. Challenges to LSP at K-12 Level
Lack of administrative support – getting course approval
Time it takes to develop one’s own materials
Time to adapt existing university-level LSP textbooks
Restrictions protecting minors when it comes to implementing innovative real-world experiences and professional
interactions that take students outside of the classroom or bringing individuals in.
Scheduling conflicts
Promoting courses/ competing with AP or IB classes
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9. Rewards of LSP- Connecting WL to Careers
Joy of hearing from students who continue their Spanish studies in future jobs
or internships
Students who comment on how valuable the courses are for college, and who
notice their improved proficiency test results
Feel rewarded knowing students have had real interaction with company
projects and have learned about possibilities that bilingual professionals have
at work and in the community.
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10. K-12 LSP Pioneers & Champions
Workplace Spanish-Jamie
Patterson, Georgia Public Schools
Carolina Currea-CTE Nutrution/
Spanish, Alachua County
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13. Breaking
Down Silos Secondary<>
Post-secondary
Liberal arts<>
Professional schools
Educational
institutions
<>Industry
(Languages-Career
Academies)
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14. Cross-Disciplinary Connections: CTE
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Who has a career academy at their school? What career area?
Personal connections there?
15. Getting on the Same Page
Educational
Institutions
Workplace
Still based on traditional
top-down model, passive learning,
rote memorization, etc.
Reacting more quickly in
changing global
context
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19. Florida: Gateway to Brazil/Latin
America
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20. Florida’s Top Trade Partners
https://www.enterpriseflorida.com/wp-content/uploads/top-fl-trade-ranking-tables.pdf
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21. Brazil in Florida
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Census Map for speakers of other languages
22. Chamber Connections (Many bi-national chambers)
• Miami
https://www.brazilchamber.org/
• Orlando
http://www.cfbacc.com/
• Tampa- Brazil-Florida Business Council
https://brazilfloridabusiness.com/
• Enterprise Florida-Brazil Office
https://www.enterpriseflorida.com/international/international-
offices/brazil/
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23. Business-Community Connections
Brazilian businesses in your area (large and small)
Community organizations
Parents of students in business/organizations in your own
classroom
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24. Connect With Sister Cities
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Other organizations?
25. Imagining Activities to Build
Proficiency/Give Real-World
Experiences
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28. K-12 LSP
E-Handbook
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Working on Volume II
www.nble.org
29. Activities for Business Portuguese/Spanish
In the Classroom
• Internet Searches/Realia
(authentic materials)
• Virtual Guests (Personal
connections/UF VCN)
• Student Presentations:
Brazil/Florida trade/Career
Opportunities
• Infographics to inform or
convince
Beyond the Classroom
• Interviews (Develop questions
about company/product/career
advice
• Corporate Site Visits
• Small business project
(marketing for small business
owner)
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30. Sample Realia (Other ideas? product labels)
Portuguese
Dentist flyers with prices
Business cards
Restaurant business cards
Colombian business card
Spanish
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31. Jornal: Brasileiras & Brasileiros, Inc.
info@jornalbb.com
Assinatura@jornalbb.com
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32. Company research
Company site comparison
Advertising analysis (online examples to discuss, rationale for ad themes)
Self-tests in target language
Internet Activities
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33. Self Tests on Careers
• https://www.carlosmartins.com.br/testeautopromo.htm -Personal Branding
• https://www.bbc.com/portuguese/noticias/2015/08/150812_quiz_empreendedor_cc
• https://carlosmartins31.websiteseguro.com/_vocac/vocacional.htm
• https://www.carlosmartins.com.br/testevocacional.htm
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34. Sample Activities
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https://www.hotelvermont.com.br/
Plan a business trip
Map-internet domain
35. Virtual Guests –
Virtual
Exchange/COIL
Provides possibility
of interaction
between speaker
and audience
Encourages
interaction with
native speaker in
target language
Offers first-hand
information on
topics addressed
Can be a vehicle
to connect groups
of students
Brings expert into
classroom from a
distance
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36. Upcoming Event-Global High School
Summit
https://docs.google.com/forms/d/e/1FAIpQLSf7r86cVJnJ6dfuD_lwfL_TSCv2QBRuO6ZqScjeD
D7SElFEzw/viewform
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39. UNESP Brazilian Virtual Exchange
https://www.international.unesp.br/#!/study/virtual-exchange-program/
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40. Case Studies/Scenarios
Real-world application of business concepts
Authentic language exposure from the business world
Ability to stimulate critical thinking and language use
Connection to supplementary articles on topic addressed
Connection to company websites within industry
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42. Presentations/Infographics
Practices needed presentation skills in target language
Creates teamwork environment (if group assignment)
Communicate a message:-convince-inform
Allows students to pursue personal interests
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43. Brazil is a global leader…
https://www.youtube.com/watch?v=BcZ2kDh7TSA
Why Study Portuguese? (2012)
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44. Corporate Site Visits
(or Virtual Possibilities)
Provides experiential learning
Fosters links between school and community
Offers direct interaction with the business world
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46. Challenges to Suggested Activities
Lack of time for planning and follow-up
Lack of necessary technology equipment
Lack of funding
Possibility of technological problems
Difficulty coordinating with business professionals
Difficulty coordinating with colleagues on other campuses
No personal international business connections in local area
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47. Strategies for Success with Activities
Always have a back-up plan
Begin to coordinate activities well in advance
Use the technology office and staff at your institution
Stay informed on international businesses in community
Make initial contacts through a letter with information on your program, then make a follow-up call, try personal
connections
Take the time for follow-up of activities, reflection
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49. USDOE Support/Professional Associations
• American Organization of Teachers of Portuguese (AOTP)
• https://www.aotpsite.net/
• American Association of Teachers of Spanish and Portuguese (AATSP)
• https://www.aatsp.org/
• FIU Kimberly Green Latin American and Caribbean Center
• https://lacc.fiu.edu/
• UF Center for Latin American Studies
• http://www.latam.ufl.edu/
• FIU Center for International Business Education and Research (CIBER)
• https://business.fiu.edu/centers/ciber/index.cfm?utm_source=ciberdotfiudotedu&ut
m_medium=redirect&utm_campaign=ciber
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55. Q & A
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Teacher needs?
Future collaboration
interests?
Teaching ideas?
Notas do Editor
Language? Level? Heard of LSP? Why did you sign up? If you are willing share…
According to this definition? Do you currently integrate workplace/career-related themes in your courses?
Do you focus on any particular Career themes?
What are other jobs/careers that need language, but not a college degree? What types
Who has a career academy at their school? And what career area? Katrina do you have one to collaborate with? Do you interact with those teachers?
School bldg industry
Have you heard of Asia Society? Global matrix? Hoping Global Summit WL & CTE
Logistics in Florida is big
What kind of activity would you propose? Guest speakers, survey,
What are other everyday items that can be used in the classroom to interpret real world items in a business context? Reading a menu at a business meeting, introducing oneself with business card,
IF time, other ideas????? Too hard? Kids won’t like them? Other challenges?