Sample: KPI workshop

1. © 2011 QUALCOMM Incorporated. All rights reserved. ‹#›
SNAPDRAGON KPI
FRAMEWORK
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2. Contents
▪ Workshop Overview
▪ Off-Site KPI (Paid Media)
▪ Off-Site KPI (Social Media)
▪ On-Site (Website) KPI

3. © 2011 QUALCOMM Incorporated. All rights reserved. ‹#›
KPI WORKSHOP
REVIEW

4. KPI Framework
Objective Goal Metrics KPI
• The objective should be
the answer to “what are
you trying to accomplish
for your business?”
• Goals are specific
strategies you will leverage
to accomplish the defined
objective
• Simply put, a metric
is a number. It can
be a sum count, or a
ratio.
• Key Performance Indicators
are metrics that help you
understand how you are
doing against your
objectives.
▪ We use this framework to identify optimal Key Performance Indicators for the objectives
you want to accomplish.

5. KPI Workshop Review
▪ INSERT WORKSHOP NOTES DOCUMENT

6. © 2011 QUALCOMM Incorporated. All rights reserved. ‹#›
OFF-SITE KPI
paid media

7. KPI Framework
Objective Business Question Goal KPI
Awareness
• How many people have
see or heard of
Snapdragon?
• Increase the campaign
messaging reach
• Increase share of voice
• Educate consumers on
Snapdragon
• Impressions
• Reach
• Search Volume
Engagement
• Are people engaging with
Snapdragon creative/
media?
• Improve the rate of media
interaction
• Improve quality of leads
• Increase unique visits to site
• Interactions
• Site Visits
• Unique Site Visits
Conversion
• Do people complete the
desired action from
Snapdragon messaging?
• Increase campaign
conversion rate
• Increase site traffic from
media campaign
• CTR
• Site Visits
• Repeat Visitors
Paid Media
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8. © 2011 QUALCOMM Incorporated. All rights reserved. ‹#›
OFF-SITE KPI
social media

9. KPI Framework
Objective Business Question Goal KPI
Awareness
• Which social media
channels are reaching the
snapdragon audience?
• Identify mediums to engage
with audience
• Increase social following
• Improve reach (organic)
• Followers
• Fans
• Mentions
• Reach
Engagement
• How likely are followers
going to engage, and
interact with Snapdragon
social content?
• Encourage content sharing
• Provide multiple channels for
sharing content
• Increase site traffic from
social platforms
• Interactions
• Site Visits
• Unique Site Visits
Influence
• How do attitudes change
due to the social media
activities?
• Monitor and measure
conversation (tone)
• Embrace advocates
• Control the conversation
• CTR
• Site Visits
• Repeat Visitors
Social Media
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10. © 2011 QUALCOMM Incorporated. All rights reserved. ‹#›
ON-SITE KPI
website

11. KPI Framework
Objective Business Question Goal KPI
Awareness
• How many people are
coming to the site, and
where from?
• Increase unique visits
• Increase visits from new
sources
• Unique Visits
• Referral Traffic
• Total Visits
Education
• How much content are
people consuming on
Snapdragon.com?
• Increase pageviews/visit
• Inform visitors on gaming
• Inform visitors on where they
can purchase
• Interactions
• Unique Site Visits
• Pageviews
Engagement
• Do people interact with the
site content?
• Create engaging site content
• Empower visitors to create/
share content
• Improve visitor recency
• Visits
• Pageviews (blogs)
• Comments (frequency)
Conversion
• Are people completing the
desired action of their visit?
• Increase “buy” clicks to
vendor sites
• Encourage downloads
• Increase social following
• Follows, Likes
• Buy Clicks
• Video Plays
• Downloads
Website
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12. © 2011 QUALCOMM Incorporated. All rights reserved. ‹#›
THANK YOU!