Dennis Mortensen

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Dennis R. Mortensen is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the Author of data driven insights from Wiley, and a frequent speaker on the subject of Analytics, Media and Marketing. Mortensen is an Entrepreneur and was COO at IndexTools when it was acquired by Yahoo! Inc. subsequently their Director of Data Insights. Today he is Founder and CEO of Visual Revenue Inc. (Predictive Analytics for Media), sits on the Board of the Web Analytics Association, and maintains the highly popular analytics and media blog, VisualRevenue.com/blog

analytics web analytics insight data recommendations media predictive analytics smarter planet kpis optimization kpi goals actions pageviews slideshows galleries yahoo news media online marketing on report recommendation collect automation marketing online web

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Dennis Mortensen

Apresentações

Web Reporting vs. Web Analysis

Identify increased organic search traffic opportunities in a drooping tail

The difference between a KPI and a Metric

Tomorrows Web Analytics Technology and Usage

Using Web Analytics Insights To Sell More

News Media And The Use Of Galleries

Analytics - and choosing your optimization goals

Building a smarter planet (a Data Centric view)

Gostaram

Machine Learning and Artificial Intelligence; Our future relationship with the machines

The difference between a KPI and a Metric

Web Reporting vs. Web Analysis