1. eCommerce
eCommerce Models
Luis M Cordeiro
Visiting Professor at University Saint Joseph
prof@luismcordeiro.net
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
2. What do you need to know?
eCommerce Models
The five more popular models of eCommerce Markets on marketing
strategies
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
3. What do you need to know?
eCommerce Models
Business Consumers
Business B2B C2B
Consumers B2C C2C
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
4. B2B (Business to Business)
eCommerce Models
Business to Business (B2B) refers to the full spectrum of e-commerce
that can occur between two organizations.
This includes purchasing and procurement, supplier management,
inventory management, channel management, sales activities,
payment management &service and support.
Examples: FreeMarkets, Dell and General Electric
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
5. B2C (Business to Consumer)
eCommerce Models
Business to Consumer (B2C) refers to exchanges between business
and consumers, activities tracked are consumer search, frequently
asked questions and service and support.
Examples: Amazon, Yahoo and Charles Schwab & Co
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
6. C2C (Consumer to Consumer)
eCommerce Models
Consumer to Consumer or Peer to Peer (C2C) exchanges involve
transactions between and among consumers. These can include third
party involvement, as in the case of the auction website Ebay.
Examples: Owners.com, Craiglist, Monster
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
7. C2B (Consumer to Business)
eCommerce Models
Consumer to Business (C2B) involves when consumers band together
to present themselves as a buyer in group.
Example: www.planetfeedback.com, www.groupon.com, …
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
8. G2C (Govern to Citizen)
eCommerce Models
Almost the same than B2C, but moves for administrative and
mandatory actions (monetary or just burocratics) to be token by the
consumer/citizen.
• In B2C the
transaction is made by the consumer by selecting a
product and paying for it.
• In G2C the transaction is made because of a mandatory rule. The
Citizen must pay for the good of a society .
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
9. G2C (Govern to Citizens)
eCommerce Models
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
10. Contacts
My contact information
E-mail
You can contact me at
prof@luismcordeiro.net
On the web
twitter.com/luismcordeiro
linkedin.com/luismcordeiro
skype: luis_marco_cordeiro
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
