The document discusses the concept of "WOW" and what makes something exceptional. It states that WOW lies in human attributes like physiological, psychological, social, and philosophical aspects. WOW also lies in art forms like dance, poetry, sculpture, and music. The document suggests that to create WOW, societies should put design in every agenda, introduce a culture of art and design, and create safe spaces for play and experimentation. People should suspend judgment, question conventions, and follow intuition instead of authority.

2. THE WOW.

3. CRAFT.

4. EMPATHY.

5. FOCUS.

6. IMAGE.

7. FRIENDLY.

8. INTUITIVE.

9. 1. Understand and serve the
customer better than anyone else
2. Forget about everything else, and
3. Make sure every little thing you do
serves (1), always and everywhere.

10. ‘WOW’ is excellence beyond
functionality.
It lies in human attributes:
Physiological/Tactile
Psychological/Emotional
Social/Ideological
Philosophical/Spiritual

11. It lies in
Art
Dance
Poetry
Sculpture
Music

12. WHY IS WOW
EXCEPTIONAL?

13. WOW
IS A MINDSET.

14. Fearful of Risk.
Trained to Obey, not Challenge.
Trained to Follow, not Explore.
“Discipline” is Good.
“Values” are Good.
Respect for Authority/Hierarchy.
Uphold Tradition & Convention.
No Questioning.
A “Conservative” Society.

15. Create “Safe Spaces” for Play.
Put “Design” into every Agenda.
Introduce a “Culture” of Art & Design.

16. Suspend Judgement.
Observe. Question. Wonder.
Disregard Authority
and Convention.
Follow Artistry, Feeling
and Intuition.
Be “crazy”.
Ask “How else?” or “Why not?”
Science subservient to Art.

17. Suspend Judgement.
Observe. Question. Wonder.
Disregard Authority
and Convention.
Follow Artistry, Feeling
and Intuition.
Be “crazy”.
Ask “How else?” or “Why not?”
Science subservient to Art.