The speed and scope of modern marketing communication have made the world a much smaller place. This course explores how international companies use advertising, public relations, promotion, personal selling and other methods to communicate in a global multicultural environment.

1. Researching
International and Multicultural
Marketing Communications
JOUR 834
Edwards Campus
Spring 2015

2. Dissertation Research Blog
http://dissertationresearch.blogspot.com
2

3. We need to know this:
(1) The Libraries Homepage (www.lib.ku.edu)
(2) Find articles using databases
(3) How to request full text articles if we find only abstracts
(WebRetrieve)
(4) How to find e-Journals
(5) How to use the online catalog to find books and request delivery
to Edwards Campus
(6) How to use Google Scholar from the list of library databases
3

4. http://lib.ku.edu

5. When you have a topic that is rather
complicated and may involve several topics,
try using a multidisciplinary database, like
Proquest Research Library

10. If the search terms are too specific to get
a reasonable number of good articles, try
taking a term out of the range

13. Restrict the
number of
results by
date.

18. Let’s try another database:
ABI/INFORM
For Business

19. http://lib.ku.edu

22. Try:
international multicultural marketing communications

28. Did you say: Google Scholar?

36. What if . . . There was no article
to be found?
These articles are here
BUT . . .

38. What we have done:
KU Libraries Homepage http://www.ku.edu
Databases and Articles: 1. Proquest Research
Library 2. ABI/INFORM 3. Google Scholar
Success in finding articles and citing articles

39. Where are the Books?
Books are found in the Library Catalog

40. http://www.lib.ku.edu

47. E-Books

54. Does the Libraries have e-Journals?

59. Questions?