2. Packaging
All activities of designing and producing the
container for a product
Types: Primary Package
Secondary Package
Shipping Package
3. Growing Use
Self
Service
Ease of use
Consumer
Consumers are willing to pay more for convenience,
appearance and dependability
Brand
Image
Recognition to company
Innovation
Affluence
Opportunity
Can bring large benefits
4. Good Packaging
Must achieve following objectives
Identify the brand
Convey descriptive & persuasive
information
Facilitate product transportation and
protection
Assist at home storage
Aid product consumption
5. Labeling
Label
identifies the product or brand
Eg: Frooti stamped on mango juice
Describe the product
How to use, what it contains, when it was made, etc.
Grade
the product
Promote the product
Legal requirements like printing MRP,
green dots, etc.