iim lucknow marketing management kotler nit calicut sameer mathur chapter 11 products initial price price companies ted talk marketing customer relationship out of the box speaking summer internship brands vs private labels hbr case branding yoga brand customer value marketing internship public speaking presentation julian treasure internship creative thinking divergent john a quelch; an outlook at indian private label hbr article private labels iim internship national brands garr reynolds brand extension haf bikram choudhury harvard business review harvard school tara stiles ma product mix product line guarantee warranty packaging marketing tools labeling ingredient brand cobrand characteristics of products product classification differentiation product design strategy database marketing customer loyalty lifetime value of customer communication giovanni corazza engaging creativity design thinking listening convergent out of box
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