Effective communication skills

1. Communication
Skills
Your key to
personal and
professional
success.

2. How important is communication in
your every day life?
 Oh, I’m not a politician or a lawyer so I won’t have to
make speeches or fight a case .
 I took a communication class once in college.

3. Explaining the importance of
communication is like explaining the
importance of breathing!

4. Why do we communicate
 Expressing our thoughts, our ideas, our feelings, our views
 Sharing information
 Giving advice
 Teaching
 Consulting
 Learning
 Writing rules and laws
 For expressing our creativity
 For expressing our life philosophy
 Sharing the findings of our research work
 Selling goods and services
 Publicity and advertising
 Networking with people with common interests

5. Importance of Communication at
Workplace
• Employers hire effective communicators
• Survey: 500 executives or managers link
communication skills to professional success

7. Will I really have to write?
 Secretaries or PA will do all my writing.
 I’ll use form letters and templates when I need to write.
 I’m being hired as a psychologist, not a writer.
 I’ll just pick up the phone.

8. Forms of organizational
communication
 Internal –operational Communication
 External –operational Communication
 Personal Communication

9. Internal-Operational Communication
 All the communication that occurs in conducting work within
an organization is classified as internal-operational
communication.
 Implementation of organizational operating plan
 Operating plan- The procedure that the organization has
developed to do whatever it was formed to do– to manufacture
products, provide a service, or sell goods.

10. Examples of Internal-Operational
Communication
Orders and instructions
Oral exchanges among workers
Reports concerning official trip, lab
experiment etc.

11. External-operational communication
 The work-related communication that an organization does
with people and groups outside the organization.
 Communication with clients, service companies, customers
and general public etc.
 Salespeople’s talk, telephone callbacks, follow-up service
calls, brochures, print and audio-visual ads
 Company’s image is dependent on external-operational
communication

12. ………………………Continued
 Public Relations
 Planned publicity
 Community service
 Environmental friendliness of the organization’s products

13. Personal Communication
 Exchange of information and feelings in which we human
beings engage whenever we come together
 Not a part of the business’s plan of operation but can
have a significant effect on the success of that plan.
 Effect on the attitudes of the employees
 Absolute denial of personal communication could lead to
emotional upset.

14. Communication Network of the
Organization
The Formal Network
The Informal Network

15. The Formal Network
 Well-established channels of information flow
 Formal Channels---- main lines of operational
communication
 Downward Communication
 Upward Communication
 Horizontal Communication
 Diagonal Communication

16. The Informal Network
 Consist of personal communication
 Such communication follows no set pattern
 Complex network
 Grapevine

17. Thank You
mohammad.kool@hotmail.com