Analysis of content consumed during Week 1 & 2 of IPL (Indian premier League) on Mobile.

1. Analysis of Week 1&2 of IPL Indian Premier League on Mobile “An Informate Mobile Intelligence Report” Data for Week 2: 19th- 25th March 2010

4. Quota plan based on tele-circle (representative cities within each circle), age range, gender spread, handset price range & available service operator

5. On successful registration & installation of the SmartMeter, his/her profile data is collected

6. The meter starts tracking the usage and Actual usage data of every panelist is captured and is transferred through GPRS to the server, on a daily basis

7. Captured actual usage of applications/ features etc., are analyzed at the aggregate level to understand behavior and track usage patternsMobile User Completes Registration Agrees to be a part of the meter panel Operator Receives an SMS with a WAP link to the application Informate How Informate works? Oparticipating in the brands survey. Click http://test.mobileinformate.com/Ol.aspx?t=e31f1fedf288190 to continuen behalf of DB5, thank you for Installs meter application on device Option s Menu Application transfers usage data to Online Servers on a daily basis Online access to view periodic reports 3

8. 4 Top cricket based sites on Reach – comparison Reach % 1st week of IPL 11-18th March 2010 2nd week of IPL 19-25th March 2010 Pre IPL week IPLT20 and Cricinfo site continues to be the top accessed sites for IPL. Though not much change seen at the top two growth seen for many sites in the second week especially for Cricbuzz- which now takes the third position.

9. Share of the IPL based websites – based on Pageviews 1st week of IPL 11-18th March 2010 2nd week of IPL 19-25th March 2010 Amongst cricket sites the overall share of pageviews for Cricinfo continues to grow. Cricket next and Crickbuzz site also shows growth in the overall page views.

11. Top cricket games – based on reach Reach (%): Percent of total universe accounted for by total application users during the report month

12. Top cricket games- based on reach Data for 2nd Week of IPL 19-25th March ‘10 As expected these games were popular with the younger age groups. Cricket T20 seems to be popular across all age groups.

13. Thank Youfor more details contactanswers@informatemi.commore SmartPhone Metrics available at www.smartmobi.inwww.smartmobi.us 10