This document discusses the differences between marketing, advertising, and public relations. It provides definitions and examples of each: Public relations is focused on maintaining goodwill through non-paid communications like press releases and community involvement. Marketing is the process of moving a product from concept to customer using the 4 P's of product, price, placement, and promotion. Advertising involves paid media like TV, print, radio, and internet to promote brand awareness and generate sales.

1. MARKETING VS. ADVERTISING,
VS. PUBLIC RELATIONS
VIRTUAL PRESENTION:
Jonathan Tucker Full Sail University

2. PUBLIC RELATIONS
Public Relations is the profession or practice of creating and
maintaining goodwill of an organizations various
involvement( customers, employees, investors, suppliers) usually
through publicity or other non paid forms of advertisements.
v Read more:
http://www.businessdictionary.com/definition/public-
relations.html#ixzz3XOzOOMol

3. MARKETING
The management
process through
which goods and
services move from
concept to the
customer.
Sources:
http://venturachamber.com/who-we-
are/committees/marketing-
committee/

4. ADVERTISING
The activity or profession of
producing information for
promoting the sale of a
promotional products and
services.
Sources:
www.businessdictionary.com
http://www.nycgo.com/advertise

5. DIFFERENCESAdvertising is means o communications using
mostly paid media such as television, print,
radio ,or internet campaigns. Mission
branding & product information is provided.
Public Relations is used to convey a positive
message or image to a target audience and the
community. Examples include press release,
public speaking, and community involvement.
Marketing methods used directly to
effectively develop, communicate, sell, and
deliver a product or service. Research is first
followed by budgeting and finally executiion.
Sources: http://
smallbusiness.chron.com/difference-
between-marketing-advertising-public-
relations-sales-promotion-22873.html
Sources: http://www.totaljobs.com/
careers-advice/job-profile/marketing-
advertising-pr-jobs/pr-job-description

6. SIMILARITES
PR, Marketing, and Advertising are similar
in many ways. All three concepts are used
by both small and large businesses with
goals of getting their target audience
involved. All of these concepts are also
used to generate sales and increase overall
brand awareness.
Sources:. http://smallbusiness.chron.com/
similarities-differences-between-advertising-
public-relations-24637.html
Sources: http://www.adweek.com/
prnewser/the-case-for-blending-pr-and-
advertising/35769

7. FUNCTIONS,
EXAMPLES, TACTICS
Public Relations: These efforts may include
support of arts, charitable causes, sporting events,
or other civic engagements. Many large companies
have a public relations department to ensure that
the company doesn't have any scandals and looks
positive in the eye
Advertising:: These efforts when aired on radio/
television is called a commercial. Public notices
designed to change and motivate. The function is
to change the thinking behavior (buying pattern).
Marketing:: “The 4 P’s” Product, Price, Placement,
Promotion.. Apple products are priced based on
user needs for storage. They are placed for debut
at speical tech events to promote the product.
Sources::http://www.businessdictionary.com
Sources: http://
www.canadavisa.com/professional-
occupations-in-advertising-
marketing-and-public-
relations-1123.html

8. PUBLIC RELATIONS
Ben and Jerry’s releases
combination locks that fits
on tubes to prevent others
from eating your tasty ice
cream.
Sources:
http://prexamples.com/2012/12/2012-in-review-
top-20-pr-campaigns-and-stunts-of-the-year/

9. MARKETING
Breaking three world records, Felix
Baumgartner completed the iconic space
jump for Red Bull in October 2012. The
Mission Highlights video alone on Red
Bull’s channel has over 37.4M views.
Sources:
http://www.branded3.com/blogs/the-
top-10-viral-marketing-campaigns-of-all-
time/
Sources:
http://twistedsifter.com/2012/10/
red-bull-stratos-space-jump-photos/

10. ADVERTISING
Beer brands have been doing bro
humor forever. But few have
done it better than Budweiser’s
“Whassup,” whose single-word
catchphrase set the standard for
silliness that works.
Sources:http://adage.com/lp/
top15/#whassup
Source: http://boza-agency.com/
blog/2012/07/monday-java-viral-
buzz-july-16-2012/budweiser-
wassup/