10. 6. Link to press & partners
Press stories enable people to learn more about
you, and partnerships add to trustworthiness.
11. 7. Show facts
Showing results from real studies help to
back up your ”Why” and ”How”.
12. 8. Include trust indicators
This makes you seem more professional,
more like a ”real business”.
13. 9. Make CTA (call-to-action) available at all times
Customers literally need to be ’one click
away’ from buying.
14. Recap
1. Include a clear USP (unique sales proposition)
2. Answer ” Why?”
3. Explain how it works
4. Make it tangible
5. Show testimonials
6. Link to press & partners
7. Show facts
8. Include trust indicators
9. Make CTA (call-to-action) available at all times.