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Who are North Carolina’s Millennials?
Generational change in the Old North State
Image Source: Staff Sgt. William Sallette via Wikimedia Commons
Generation Birth Years
Greatest 1927 or before
Silent 1928 to 1945
Baby Boomers 1946 to 1964
Gen X 1965 to 1981
Millennials 1982 to 2004
Gen Z 2005 or later
Data Source: NC OSBM
1.25M
3.1M
2.3M
2.3M
0.9M
0.1M
Gen Z
(2005 - )
Millennial
(1982 - 2004)
Gen X
(1965 - 1981)
Baby Boomer
(1946 - 1964)
Silent
(1928 - 1945)
Greatest
( - 1927)
Millennials are the largest generation in NC
North Carolina's population by generation, 2014
Data Source: NC OSBM
1.25M
3.1M
2.3M
2.3M
0.9M
0.1M
Gen Z
(2005 - )
Millennial
(1982 - 2004)
Gen X
(1965 - 1981)
Baby Boomer
(1946 - 1964)
Silent
(1928 - 1945)
Greatest
( - 1927)
Millennials are the largest generation in NC
North Carolina's population by generation, 2014
1 in 3
North Carolinians
is a Millennial
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Greatest
Silent
Boomer
Gen X
Millennial
Gen Z
White Black Asian Hispanic Other
Younger generations are significantly more diverse
Race/ethnicity of NC residents by generation, 2013
Data Source: 2013 American Community Survey via IPUMS-USA
Data Source: NC OSBM
Millennials clustered in college towns, urban areas
Population proportion Millennial, 2014
Data Source: NC OSBM
Gen Xers value urban—and suburban—spaces
Population proportion Generation X, 2014
The Millennial Experience
Comparing the generations at young adulthood (18-29)
Image Source: The New York Times, “What Is It About 20-Somethings?”
14%
22%
28%
37%
Silent
Boomers
Gen X
Millennials
School attendance increases across generations
Share currently attending school among each generation in NC at ages 18-29
Data Sources: decennial census (1960, 1980, and 2000) and 2013 American Community Survey via IPUMS-USA
21
49% of Millennials have some
post-HS education
Data Source: 2013 American Community Survey via IPUMS-USA
84%
43%
84%
67%
82%
73%
77%
70%
Male Female
Silent Boomers Gen X Millennials
Data Sources: decennial census (1960, 1980, and 2000) and 2013 American Community Survey via IPUMS-USA
Labor force participation rates lower for Millennials
Labor force participation rates by sex among each generation in NC at ages 18-29
Data Sources: decennial census (1960, 1980, and 2000) and 2013 American Community Survey via IPUMS-USA
Unemployment rates are higher for Millennials
Unemployment rates by sex among each generation in NC at ages 18-29
4%
8%
6%
9%
8%
10%
15%
14%
Male Female
Silent Boomers Gen X Millennials
35%
of Millennials
live with their
parents
Data Source: 2013 American Community Survey via IPUMS-USA | Image Source: “Boomerang Generation” by Daniel Clowes
www.wakegov.com
78%of Millennials are renting
Data Source: 2013 American Community Survey via IPUMS-USA
23%of Millennials
have ever married
Data Source: 2013 American Community Survey via IPUMS-USA
17% of Millennials have children
Data Source: 2013 American Community Survey via IPUMS-USA
What does this mean
for the 2016 electorate?
Data Source: NC OSBM
1.25M
3.1M
2.3M
2.3M
0.9M
0.1M
Gen Z
(2005 - )
Millennial
(1982 - 2004)
Gen X
(1965 - 1981)
Baby Boomer
(1946 - 1964)
Silent
(1928 - 1945)
Greatest
( - 1927)
Millennials are the largest generation in NC…
North Carolina's population by generation, 2014
2.0M
2.3M
2.3M
0.9M
0.1M
Millennial
(1982 - 2004)
Gen X
(1965 - 1981)
Baby Boomer
(1946 - 1964)
Silent
(1928 - 1945)
Greatest
( - 1927)
Data Source: NC OSBM
…but Baby Boomers are largest adult generation
North Carolina's 18+ population by generation, 2014
Greatest
( -1927)
Silent
(1928-1945)
Boomers
(1946-1964)
Gen X
(1965-1981)
31% Millennial
in 2017
Millennial
(1982-2004)
Gen Z
(2005- )
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2010 2015 2020 2025 2030 2035
Proportionof18+Population
Year
Data Source: NC OSBM Single Year of Age Projections
Millennial adults will outnumber Boomers by 2017
Generational composition of North Carolina's 18+ population, 2010-2035
5.1%
0.7%
1.3%
2.7%
10.0%
6.4%
1.1%
NC Total Greatest Silent Boomer Gen X Millennial Gen Z
Data Source: 2013 American Community Survey via IPUMS-USA
Gen X, Millennials have higher share non-citizens
Share of non-citizens among North Carolina residents by generation, 2013
71%
75%
82%
79%
68%
57%
NC Total Greatest Silent Boomer Gen X Millennial
Data Source: Carolina Demography calculations based on NC SBE active voter registrations and 2013 American Community Survey
Millennials have lowest rates of voter registration
Voter registration rate among eligible voters (citizen 18+), 2013
Eligibility & registration patterns shift generational
composition of NC’s 2016 electorate
Projected generational composition of adult population vs. registered voters, 2016
Data Source: Carolina Demography calculations based on data from NC SBE, 2013 ACS, and NC OSBM
11%
13%
30%
35%
29%
27%
30%
24%
Adult
Population
Registered
Voters
Greatest Silent Baby Boomers Gen X Millennials
Thank you!
http://demography.cpc.unc.edu
@ncdemography
Rebecca Tippett
(919) 962-6151
rebecca.tippett@unc.edu

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  • 1. Who are North Carolina’s Millennials? Generational change in the Old North State
  • 2. Image Source: Staff Sgt. William Sallette via Wikimedia Commons
  • 3. Generation Birth Years Greatest 1927 or before Silent 1928 to 1945 Baby Boomers 1946 to 1964 Gen X 1965 to 1981 Millennials 1982 to 2004 Gen Z 2005 or later
  • 4. Data Source: NC OSBM 1.25M 3.1M 2.3M 2.3M 0.9M 0.1M Gen Z (2005 - ) Millennial (1982 - 2004) Gen X (1965 - 1981) Baby Boomer (1946 - 1964) Silent (1928 - 1945) Greatest ( - 1927) Millennials are the largest generation in NC North Carolina's population by generation, 2014
  • 5. Data Source: NC OSBM 1.25M 3.1M 2.3M 2.3M 0.9M 0.1M Gen Z (2005 - ) Millennial (1982 - 2004) Gen X (1965 - 1981) Baby Boomer (1946 - 1964) Silent (1928 - 1945) Greatest ( - 1927) Millennials are the largest generation in NC North Carolina's population by generation, 2014 1 in 3 North Carolinians is a Millennial
  • 6. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Greatest Silent Boomer Gen X Millennial Gen Z White Black Asian Hispanic Other Younger generations are significantly more diverse Race/ethnicity of NC residents by generation, 2013 Data Source: 2013 American Community Survey via IPUMS-USA
  • 7. Data Source: NC OSBM Millennials clustered in college towns, urban areas Population proportion Millennial, 2014
  • 8. Data Source: NC OSBM Gen Xers value urban—and suburban—spaces Population proportion Generation X, 2014
  • 9. The Millennial Experience Comparing the generations at young adulthood (18-29) Image Source: The New York Times, “What Is It About 20-Somethings?”
  • 10. 14% 22% 28% 37% Silent Boomers Gen X Millennials School attendance increases across generations Share currently attending school among each generation in NC at ages 18-29 Data Sources: decennial census (1960, 1980, and 2000) and 2013 American Community Survey via IPUMS-USA
  • 11. 21 49% of Millennials have some post-HS education Data Source: 2013 American Community Survey via IPUMS-USA
  • 12. 84% 43% 84% 67% 82% 73% 77% 70% Male Female Silent Boomers Gen X Millennials Data Sources: decennial census (1960, 1980, and 2000) and 2013 American Community Survey via IPUMS-USA Labor force participation rates lower for Millennials Labor force participation rates by sex among each generation in NC at ages 18-29
  • 13. Data Sources: decennial census (1960, 1980, and 2000) and 2013 American Community Survey via IPUMS-USA Unemployment rates are higher for Millennials Unemployment rates by sex among each generation in NC at ages 18-29 4% 8% 6% 9% 8% 10% 15% 14% Male Female Silent Boomers Gen X Millennials
  • 14. 35% of Millennials live with their parents Data Source: 2013 American Community Survey via IPUMS-USA | Image Source: “Boomerang Generation” by Daniel Clowes
  • 15. www.wakegov.com 78%of Millennials are renting Data Source: 2013 American Community Survey via IPUMS-USA
  • 16. 23%of Millennials have ever married Data Source: 2013 American Community Survey via IPUMS-USA
  • 17. 17% of Millennials have children Data Source: 2013 American Community Survey via IPUMS-USA
  • 18. What does this mean for the 2016 electorate?
  • 19. Data Source: NC OSBM 1.25M 3.1M 2.3M 2.3M 0.9M 0.1M Gen Z (2005 - ) Millennial (1982 - 2004) Gen X (1965 - 1981) Baby Boomer (1946 - 1964) Silent (1928 - 1945) Greatest ( - 1927) Millennials are the largest generation in NC… North Carolina's population by generation, 2014
  • 20. 2.0M 2.3M 2.3M 0.9M 0.1M Millennial (1982 - 2004) Gen X (1965 - 1981) Baby Boomer (1946 - 1964) Silent (1928 - 1945) Greatest ( - 1927) Data Source: NC OSBM …but Baby Boomers are largest adult generation North Carolina's 18+ population by generation, 2014
  • 21. Greatest ( -1927) Silent (1928-1945) Boomers (1946-1964) Gen X (1965-1981) 31% Millennial in 2017 Millennial (1982-2004) Gen Z (2005- ) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 2010 2015 2020 2025 2030 2035 Proportionof18+Population Year Data Source: NC OSBM Single Year of Age Projections Millennial adults will outnumber Boomers by 2017 Generational composition of North Carolina's 18+ population, 2010-2035
  • 22. 5.1% 0.7% 1.3% 2.7% 10.0% 6.4% 1.1% NC Total Greatest Silent Boomer Gen X Millennial Gen Z Data Source: 2013 American Community Survey via IPUMS-USA Gen X, Millennials have higher share non-citizens Share of non-citizens among North Carolina residents by generation, 2013
  • 23. 71% 75% 82% 79% 68% 57% NC Total Greatest Silent Boomer Gen X Millennial Data Source: Carolina Demography calculations based on NC SBE active voter registrations and 2013 American Community Survey Millennials have lowest rates of voter registration Voter registration rate among eligible voters (citizen 18+), 2013
  • 24. Eligibility & registration patterns shift generational composition of NC’s 2016 electorate Projected generational composition of adult population vs. registered voters, 2016 Data Source: Carolina Demography calculations based on data from NC SBE, 2013 ACS, and NC OSBM 11% 13% 30% 35% 29% 27% 30% 24% Adult Population Registered Voters Greatest Silent Baby Boomers Gen X Millennials