Facebook has a lot to offer nonprofits as a marketing tool, for fundraising, donor and volunteer information resource and a way to connect with recipients too.
2. Get people talking
• Shareable topics
• Questions
• Polls
• Inspire
photo credit: http://www.flickr.com/photos/pedrosimoes7/517874
3. Donors
• Encourage donors to help
• Add a “share” button to your donations
page
• Create messages they can use
• Ask for stories
• Friendly competition and guilt
10. What to promote
• When your reach drops-promote a post
• Calls to action
• Shareable content
• Report results
• Partner offers-discounts
• Deadlines
12. Be Graphic
• Links alone are not enough to get the click
• Images and videos create emotional response
• Tell your story
• Tell us why we should care
13. call
to
action
https://www.facebook.com/charitywater