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Jeff Molander - ACCM 2008 - Affiliate Marketing Trends

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Jeff Molander
Jeff Molander

Jeff Molander presents an update/overview on the current state of affiliate marketing at the Annual Catalog and Multi-Channel Retailing Conference

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Welcome to… Paying for Performance: Managing Web Affiliates in a Multichannel World Moderator: Jeff Molander
Agenda ,[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
Your Moderator … ,[object Object],[object Object]
Sales Leads Sales Transactions Subscriptions
 
 
Quick History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
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Key Trends: 2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We are not gladiators in the arena … MCMs Affiliates
But rather multi-channel lovers MCMs Affiliates
Competitive Environment ,[object Object],[object Object],[object Object],[object Object]
 
We can maximize sales & profits only by working closely together
T he fruit of our love (sales) will quickly start growing UP
[object Object],[object Object],[object Object],[object Object],Affiliates BUT…
 
 
Panel Discussion and Q&A

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