Personal Information
Organização/Local de trabalho
Melbourne, Australia Australia
Cargo
Sharing all of my learning and research to save us from the over use of all electronic direct messaging.
Setor
Technology / Software / Internet
Sobre
I hate SPAM but I hate Marketing Automation more. Marketing Automation has killed Inboxes and is a "lazy marketers" solution to a complex problem.
How to do you communicate in a relevant and timely manner with subscribers, customers and prospective customers using electronic direct messaging without destroying engagement and brand equity?
Well here is the tip of the week: Start with a compliant and relevant subscriber process. Email only subscriber forms is a clear sign that your organisation does not care about your communications and the relevance that each message has to the receiver.
To learn more and save us all from eBlasting and Marketing Automation gone wrong: join the ind...
Marcadores
edm
email marketing
big data
subscriber growth
electronic direct marketing
engagagement
sales
smarketing
pipeline nurturing
sms marketing
eblasting sux
content marketing
Ver mais
Apresentações
(4)Gostaram
(1)Why eBlasting is Killing Your Business
David Barnes
•
Há 6 anos
Personal Information
Organização/Local de trabalho
Melbourne, Australia Australia
Cargo
Sharing all of my learning and research to save us from the over use of all electronic direct messaging.
Setor
Technology / Software / Internet
Sobre
I hate SPAM but I hate Marketing Automation more. Marketing Automation has killed Inboxes and is a "lazy marketers" solution to a complex problem.
How to do you communicate in a relevant and timely manner with subscribers, customers and prospective customers using electronic direct messaging without destroying engagement and brand equity?
Well here is the tip of the week: Start with a compliant and relevant subscriber process. Email only subscriber forms is a clear sign that your organisation does not care about your communications and the relevance that each message has to the receiver.
To learn more and save us all from eBlasting and Marketing Automation gone wrong: join the ind...
Marcadores
edm
email marketing
big data
subscriber growth
electronic direct marketing
engagagement
sales
smarketing
pipeline nurturing
sms marketing
eblasting sux
content marketing
Ver mais