The document discusses gameification and building reputation systems. It introduces Jane Vita as a concept designer who works on gameification and gamified applications. It then discusses gameification as using game mechanics and thinking in non-gaming businesses to engage users. The rest of the document focuses on building reputation systems, including generating user engagement, recognizing top contributors, and increasing content quality and user retention.

1. .Gamefica(on.
Introduc(on
Jane
Vita
Concept
Designer
Empathic
projects

2. Jane
Vita
www.janevita.com
I’m Brazilian, UX and Interaction designer and I
work with digital services since 1997. My
bachelor graduation is in Visual Design and I’ve
post degree in Web Design and unfinished MBA
in Project Management. Currently I’m MSc. in
Service Design and Innovation at Laurea
University in Finland. I’m also working for a
project called Empathic Project as a concept
Designer. My duties are relate do UX in games
and gamified applications and co-‐creation
design.
I've previous experience in design and concept
for softwares, operational systems, mobile
applications, web applications, websites,
hotsites, games, gamified applications and
cross-‐platform services, including some
specifications as touch UI and gestures.
Some of the companies I’ve worked at: Fjord Oy
(﴾Finland)﴿, Positivo Informática, Lojas Renner and
Acessozero. Clients I’d attended: Nokia, Nokia
Siemens, Ovi Maps, Ovi Music, BBC, Ericson,
TVe, Pelissari, Telefônica, Volvo, Banco do Brasil,
Bematech e Gol Linhas Aéreas.

5. Social
Interac(on
Design

8. Digital
Service
Design
Usage
Cycle.
Source:
h=p://books.verg.es/img/bokardo_usage_life_cycle_small.jpg
Designing for the Social Web - Joshua Porter

10. 10
User
Engagement
Commandments
Provide communications as a service
Invite to participate
Engage with stories
Explore emotional bonds
Recruit for good causes
Engaging through polemics
Provide differentiated content
Bring fun people's lives
Generate immersive experiences
Always surprise

11. PIMP
your
life
–
Gamingstyle
Gamifica(on

12. PIMP
your
life,
Gamingstyle
-­‐
GamificaMon
Gamification is the process of using game mechanics and game thinking in non-
gaming businesses. The method can be used to engage users and get feedback to
improve or innovate services and products.
For the end user is a way to challenge, maintain interest, have recognition and fun.
Commercially is a way to achieve attractiveness for some subjects that don’t have
large-scale of interest, can be used to recognize most active users, encourage
sharing, change behaviors and get feedback to improve or innovate services and
products.
Gamification widespread because of the mobile devices revolution, bringing behind
numerous possibilities for the implementation of Gamification systems, but it is also
consider in part the growth and popularization related to the familiarization of the
elements by the use of social games. Many systems were implemented before the
Gamification phenomena, however people just didn’t call Gamification.

13. Every
one
wants....

14. Building
a
ReputaMon
System

15. Building
a
ReputaMon
System
• Generate users engagement
• Promote specific functionality
• Recognition of top contributors
• Increase the quality of content
• Promote user retention (build loyalty)
Why
to
build
a
ReputaMon
System?

16. Building
a
ReputaMon
System

17. Building
a
ReputaMon
System

18. Building
a
ReputaMon
System

19. Building
a
ReputaMon
System
0

20. Building
a
ReputaMon
System

21. Building
a
ReputaMon
System

22. Building
a
ReputaMon
System

23. Building
a
ReputaMon
System

24. Building
a
ReputaMon
System

25. Building
a
ReputaMon
System
Badges

26. Building
a
ReputaMon
System

27. Building
a
ReputaMon
System

28. Building
a
ReputaMon
System

29. Building
a
ReputaMon
System

30. Building
a
ReputaMon
System

31. Building
a
ReputaMon
System

32. Building
a
ReputaMon
System

33. Building
a
ReputaMon
System

34. Building
a
ReputaMon
System

35. Building
a
ReputaMon
System

36. Building
a
ReputaMon
System

37. Building
a
ReputaMon
System

38. Building
a
ReputaMon
System

39. Obrigada!
jane.vita@gmail.com
h1p://www.janevita.com.br
h1p://www.slideshare.net/janevita
Referências:
Designing
for
the
social
web
-­‐
Joshua
Porter
Designing
your
reputaAon
system
-­‐
Bryce
Glass
Designing
social
interfaces
–
O'Reilly