The main companies that show music videos are Viva, 4Music, All Music, The Box, AKA, and MTV. MTV was the original US TV company that played music videos 24/7 and helped popularize the genre. Now many channels and platforms exist to view music videos, including YouTube, Vevo, and social media sites. Television channels also still play music videos like MTV along with radio stations that have TV channels. The purpose of a music video is to promote and market the sale of music recordings using a variety of contemporary video techniques and styles to entertain audiences and represent the song.
2. WHO ARE THE MAIN TELEVISION
COMPANIES WHICH SHOW VIDEOS?
The main companies that show main videos are:
•Viva
•4Music
•All music
•The Box
•AKA
•MTV
VIVA
•Music television channel in the United Kingdom and Ireland, owned by Viacom International Media
Networks Europe.
•It replaced TMF
MTV
•US TV company
•playing music videos 24 hours a day, seven days a week, guided by on-air personalities known as VJs, or
video jockeys.
•Although the original MTV channel no longer plays music videos 24/7, several of its spin-off channels do,
including MTV Hits and MTV Jams.
•HBO also had a 30-minute program of music videos, called Video Jukebox, that first aired
around the time of MTV's launch and would last until late 1986.
3. WHERE CAN YOU FIND MUSIC VIDEOS?
Internet:
•Google – owner of YouTube
•Vevo - Vevo hosts videos syndicated across the web, with Google and Vevo
sharing the advertising revenue. Vevo offers music videos from two of the "big
three" major record labels, UMG and SME. EMI also licensed its library for Vevo
shortly before launch
•Youtube
•Social media – Twitter, Facebook share videos and express opinion
TV channels:
•MTV
viva
•Radio stations on tv- e.g. kiss FM
•Radio channels are now available on TV called as their own station. Radio
station ‘Capitol’ now shows music videos on there channel. Also Viva and MTV
music videos are available on these music channels.
•These ust to show music 24/7 but now also show reality TV shows as well.
4. MUSIC VIDEOS
• What is the purpose of a music video?
Modern music videos were originally made and used a marketing device intended
to promote the sale of music recordings.
Music videos use a wide range of styles of contemporary video making techniques
such as:
• Animation
• Live action filming
• Documentaries
• Non-narrative (abstract film)
• Music videos entertain the audience by using narratives in their music videos.
• They give the audience clear and easy representation on band or song in the
video.
• Video helps promote sell CD’s and digipaks.
• Videos allow fans feedback and their reactions whether there positive or negative
