Collective Genius – how to nurture a sustainable creative culture,

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Slides for talk on "Collective Genius – how to nurture a sustainable creative culture". IWMW 2019, 25 June 2019. See https://iwmw.org/iwmw2019/talks/collective-genius-how-to-nurture-a-sustainable-creative-culture/

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COLLECTIVE GENIUS:
HOW TO NURTURE A
SUSTAINABLE CREATIVE
CULTURE
Martyn Edwards,
Swansea University

“
Behind every beautiful thing, there's some kind
of pain.
Bob Dylan

- Why are you working in this sector?
- What kind of legacy do you want to leave?

ONLY THE LONELY – LONELINESS, STUDENT ACTIVITIES AND MENTAL
WELLBEING
Wonkhe

“
A stark empirical fact is that we rarely buy
brands we don’t know and rarely think about
brands we don’t buy.
HOW BRANDS GROW
Jenni Romaniuk, Byron Sharp

“ In effect, marketing without differentiation is just
a bidding war…Preventing this is simple in
theory – universities must differentiate
themselves…
HE MATTERS – BEYOND BREXIT
PwC

“ Advantages are rooted in differences.
In the asymmetries among rivals.
GOOD STRATEGY. BAD
STRATEGY

Leadership
(My style & approach –
adaptable, energy, mentoring,
visible, consistent, EI)
People
(Internal teams & their wider
networks, collaborative
mindset, intrapreneurial)
Transformation
(Part of a wider organizational
change process to drive digital
first & externally focused
culture)
Alignment
(Evidence based, driven by
data, clarity on business
purpose, support University
Strategy)
INNOVATIO
N

“
While collaboration is to some extent built into
the sector’s DNA, often it is not considered in a
strategic context up front.
FUTURE-PROOFING THE
UNIVERSITY
KPMG

LEADING CHANGE: WHY TRANSFORMATION EFFORTS FAIL
John Kotter, HBR

“
Never say ‘no’ to an idea…you never know how
that idea will ignite another idea.
Stanley Kubrick

Plus…
• Lunch & Learns
• Buddying
• Shadowing
• Shared objective setting
• Cross-cutting project teams
• The Hive (spin off forum for
junior staff)
• Marketing lending library

“ Innovation requires a process of trial and error,
which can truly occur only in an environment of
respect for results and data.
COLLECTIVE GENIUS – THE ART AND PRACTICE OF LEADING
INNOVATION

RETHINK THE ROLE OF THE
CMO
Forrester Consulting for

THE DIVIDENDS OF DIGITAL MARKETING
MATURITY
The Boston Consulting Group

“ Sometimes you just have to bite your upper lip
and put sunglasses on.”
Bob Dylan

Collective Genius – how to nurture a sustainable creative culture,

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Collective Genius – how to nurture a sustainable creative culture,

1. COLLECTIVE GENIUS: HOW TO NURTURE A SUSTAINABLE CREATIVE CULTURE Martyn Edwards, Swansea University

5. “ Behind every beautiful thing, there's some kind of pain. Bob Dylan

7. EDISON TRENDS ABC News

10. - Why are you working in this sector? - What kind of legacy do you want to leave?

11. START WITH WHY Simon Sinek

12. - What is our real purpose?

13.

14. ONLY THE LONELY – LONELINESS, STUDENT ACTIVITIES AND MENTAL WELLBEING Wonkhe

15. WHAT’S THE FUTURE OF BUSINESS?

16. DIMENSION 2019 Kantar Media

17. “ A stark empirical fact is that we rarely buy brands we don’t know and rarely think about brands we don’t buy. HOW BRANDS GROW Jenni Romaniuk, Byron Sharp

18. “ In effect, marketing without differentiation is just a bidding war…Preventing this is simple in theory – universities must differentiate themselves… HE MATTERS – BEYOND BREXIT PwC

19.

20. “ Advantages are rooted in differences. In the asymmetries among rivals. GOOD STRATEGY. BAD STRATEGY

21.

22. Leadership (My style & approach – adaptable, energy, mentoring, visible, consistent, EI) People (Internal teams & their wider networks, collaborative mindset, intrapreneurial) Transformation (Part of a wider organizational change process to drive digital first & externally focused culture) Alignment (Evidence based, driven by data, clarity on business purpose, support University Strategy) INNOVATIO N

23. “ While collaboration is to some extent built into the sector’s DNA, often it is not considered in a strategic context up front. FUTURE-PROOFING THE UNIVERSITY KPMG

24. LEADING CHANGE: WHY TRANSFORMATION EFFORTS FAIL John Kotter, HBR

25.

26. “ Never say ‘no’ to an idea…you never know how that idea will ignite another idea. Stanley Kubrick

27. Plus… • Lunch & Learns • Buddying • Shadowing • Shared objective setting • Cross-cutting project teams • The Hive (spin off forum for junior staff) • Marketing lending library

28. “ Innovation requires a process of trial and error, which can truly occur only in an environment of respect for results and data. COLLECTIVE GENIUS – THE ART AND PRACTICE OF LEADING INNOVATION

29. RETHINK THE ROLE OF THE CMO Forrester Consulting for

30. THE DIVIDENDS OF DIGITAL MARKETING MATURITY The Boston Consulting Group

31.

32.

33.

34. MARKETING TO GENERATION Z Havas People

35.

36.

37. “ Sometimes you just have to bite your upper lip and put sunglasses on.” Bob Dylan

Notas do Editor

https://www.youtube.com/watch?v=pRcSTN7g-7w

Collective Genius – how to nurture a sustainable creative culture,

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Notas do Editor