3. “Forget Mad Men, and f* Don Draper. He
lived in an easy world where nothing
changed for thirty years, where you
could spend your whole career working
to figure out how the print and television
markets worked...
ADVERTISING INDUSTRY OVERVIEW
Source: Gary Vaynerchuk - Jab, Jab Right Hook
4. ...This world, the one you and I live in,
evolves every second, every day.”
ADVERTISING INDUSTRY OVERVIEW
Source: Gary Vaynerchuk - Jab, Jab Right Hook
5. WHAT DID I GET
MYSELF INTO?
ADVERTISING INDUSTRY OVERVIEW
6. DEFINITION OF ADVERTISING
Old:
A paid communication to promote a product, service,
brand, or cause through purchased media.
New:
Bringing a brand to life by any means necessary for
the consumer.
ADVERTISING INDUSTRY OVERVIEW
Source: Luke Sullivan - Hey Whipple Squeeze This
7. SOCIAL
MEDIA
WEB
ADVERTISING INDUSTRY OVERVIEW
PUBLIC
RELATIONS
EVENT
PLANNING
DIRECT
MAIL
ADVERTISING SEO E-MAIL
MARKETING
63. “Find this and you will never
differentiate between your work life and
your personal life. You’ll just live, and
you’ll love every minute of it.”
ADVERTISING INDUSTRY OVERVIEW
Source: Gary Vaynerchuk - Crush It