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The Insider’s Guide to CPA Network Acceptance
by Vince Wong
Copyright 2011 Content Lockdown
ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form
whatsoever, electronic, or mechanical, including photocopying, recording, or by any
informational storage or retrieval system without the expressed written, dated and signed
permission from the author.
LIMITS OF LIABILITY / DISCLAIMER OF WARRANTY: The author and publisher of this book have
used their best efforts in preparing this material. The author and publisher shall in no event be
held liable for any loss or other damages, including but not limited to special, incidental,
consequential, or other damages.
This manual contains material protected under International and Federal Copyright laws and
Treaties. Any unauthorized reprint or use of this material in prohibited.
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INTRODUCTION .......................................................................................................... 3
PART 1: WHAT IS A CPA NETWORK? ............................................................................ 4
GETTING ACCEPTED INTO CPA NETWORKS ............................................................... 4
UNDERSTANDING HOW A CPA NETWORKS THINK .................................................... 5
HOW TO GET ACCEPTED INTO MOST CPA NETWORKS .............................................. 5
CALLING CPA NETWORKS ......................................................................................... 5
WEBSITE .................................................................................................................. 6
PART 2: RECOMMENDED AFFILIATE NETWORKS .......................................................... 8
PART 3: SPEAKING THE LINGO.................................................................................... 10
PART 4: START MAKING MONEY WITH CONTENT LOCKDOWN ................................... 12
PART 5: THE KEY TO SUCCESS .................................................................................... 13
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3. How to get accepted into any CPA Network 99% of the time.
Hey guys! Thank you for checking out our exclusive guide on how to get accepted into any CPA
network today.
Getting accepted into CPA Networks is one of the first and easiest yet most daunting steps for
new starters with CPA marketing. I believe this guide would help a lot of people get started with
CPA marketing.
Over the past year, my life has changed drastically thanks to CPA marketing. I was working a 9‐5
day job a year ago, miserable, over worked, etc. and my life now cannot be more different.
In the past 9 months, since I got into CPA marketing and content locking (using the Content
Lockdown system), I’ve been living in 20+ countries while earning over $200k+ in the past 9
months from this business alone.
The monetization strategy I chose with Content Lockdown is via CPA Networks. There are other
methods you can use with Content Lockdown to make money as you will come to learn, but
CPA Networks I’ve personally found to be the most effective.
Let’s first talk about what CPA Networks are, so you understand how it all works.
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4. Part 1: What Is A CPA Network?
A CPA Network is a company that will earn you money both as a publisher and an advertiser.
How? Networks serves as a ‘middle man’ between companies that have something to promote
(advertisers) and people who want to make money by helping them promote the content
through their websites (publishers).
This guide specifically focuses on getting accepted into incentivized networks as a ‘publisher’ so
that you can send traffic to the networks and get paid for it.
Why CPA networks
Access to a good CPA network (we recommend them below) as a publisher will give you access
to hundreds and thousands of companies that are interested to have their businesses
promoted.
You simply pick these offers by niche, category, and country, allowing you to test multiple
offers and rotate them to see what works best for your sites.
The beauty of CPA networks is never having to deal with individual companies directly. You
simply have a network and an affiliate contact (usually called the ‘affiliate manager’, or ‘AM’)
that can help you get started, give you tips and suggestions on offers that are converting well,
give you demographic information etc. In Content Lockdown we explain why this is extremely
useful.
CPA networks also have payment terms that work in your benefit as you start making more
money. Often publishers have to wait 60+ days to get paid (net 30, or even net 45), but once
you reach certain payment thresholds you often can negotiate to get paid bi‐weekly or weekly.
Often this number is in the region of $1k+ / week in commissions, which is easier than you think
with the Content Lockdown system.
Getting accepted into CPA Networks
In order to get accepted into any CPA network, you first must understand the basic principle of
what works.
CPA networks take a small percentage of the commissions generated by the leads you send to
the companies.
It is in the CPA network’s interest to accept an application from a publisher that meet what they
are looking for – the ability to play by the rules and generate a decent volume of leads that the
advertisers are happy with.
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5. That’s it. People make getting into CPA networks a lot more complicated than they are because
they have no idea what the networks actually care about or want. Listen to the Content
Lockdown exclusive audio call we made with a top CPA network to get a better understanding.
Initially, the process of getting accepted into a CPA network can seem daunting. You may even
get rejected, especially if you are located outside the USA.
But getting accepted into CPA networks is not as tough as it seems. They are entirely criteria
based, to ensure that the publishers they accept onto the network will not result in any losses
for them (for example, fraudulent publishers).
Just think about it. Companies often send payment to the affiliate networks late. Some
companies may even fight with the payment and not pay the networks if they think the leads
are bad.
Therefore the affiliate networks assume ALL the risk. And when you have thousands of
advertisers and publishers to manage with millions of dollars at stake, they have to just be a
little more careful.
Understanding this mindset is the main key to getting accepted into the networks.
How CPA networks think
The key to getting accepted into any network is to understand how these networks think.
To them, it’s simply about one thing: how much of a risk do you pose to the network?
The concern for networks is the number of scammers that apply to them each day.
Imagine if a network gets 1000 applications a day of which 500 are scammers and frauds
sending them fake leads costing them thousands of dollars per scammer. This has the potential
to take a multimillion dollar network down. Therefore it’s important to them to ensure they
screen candidates appropriately.
Surprisingly, the least risk to a network is a publisher who is new and legit (not a
fraudster/scammer sending fake leads etc.) because they are more likely to play by the rules
especially if taught how to do things right.
When you can understand it is not your level of experience that determines acceptance into a
network, this simple shift in mindset is what will get you IN the networks.
The one most important key to get accepted into 99% of CPA networks
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6. The key to getting accepted into most CPA networks is: simply being able to talk to someone
on the phone using the right terminology and with the right attitude.
Seriously. That’s it.
The reason is simple. Most people send in the applications online, and networks often decide
on the approval process manually after talking to a publisher on the phone.
However, some of the networks we recommend below have auto approval processes, so your
approvals on those networks are almost 100% guaranteed.
For some networks, especially the non‐incentivized ones (which has little to do with Content
Lockdown but for reference), you have to call in to boost your chances of acceptance.
Read below for a script that will give you over a 95% probability of getting accepted.
CPA Network Applications
Filling in the forms on most networks is very straightforward. The main key after you apply is to
not sit around waiting for approval, but to call them. If you get denied for any reason, it’s also
important to call and ask why so you figure out what you’re doing wrong. But if you follow our
guide exactly you will get accepted by 99% of networks.
Why should you call
The reason goes back to the psychology of CPA networks. Their main concern is not new
publishers, but with scammers and hackers who are sending fake leads. Therefore when you
call them on the phone, the network will prioritize the processing of your app and also boost
your chances of getting accepted.
When you first call them, every network asks similar questions.
We cover template responses to these standard questions below, and by rehearsing the ‘lingo’
and responses, you will find that you get accepted to more and more networks the more you
practice.
A quick note about your ‘website URL’
A lot of people worry when they fill in the forms, and they ask what website you got.
If you have any website that is content based, just put it in, it doesn’t actually matter too much.
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7. If you have no site, no worries either. You can put down something like google.com and just
explain to them in the comments or on the phone that you plan to do SEO, paid traffic,
facebook ads, etc. If there’s a comment section, you want to add a note in there explaining that.
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8. Part 2: Recommended Affiliate Networks
To start with, here are a few networks that we recommend from our own experiences:
leadbolt.com
One of the newer incentivized CPA Networks which provides their own proprietary content
locking gateway. Our favorite network to work with as they are prompt with payment and their
support is top notch.
The thing we like the most about LeadBolt is that provide advanced tracking and split testing of
their gateways.
blamads.com
Spin‐off of EWA network, which is one of the most reputable CPA networks currently. They
have myriads of offers (over 700+) and they also provide net‐7 payment option for big earners,
which is critical for scaling your business.
The guys behind this network are known for transparency, deep understandings of the industry
and unparalled support.
adscendmedia.com
Oldies but goodies. Once upon a time, if you wanted to put up a gateway on your site, you
either used these guys or CPA Lead.
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9. They are one of the better incent network out there and worth checking out.
pinballpublishernetwork.com
This is a PPI (pay per install) only network. They have different payout structures depending on
how many installs you can drive so if you can drive large volume, this network is a good option.
cpalead.com
The most popular incent/gateway network and one of the originals to start the content lock
craze. We used to use them exclusively because when we started, as they were the only option.
We stopped sending traffic to them soon as the other viable options came around because the
support and speed on other networks were much faster. Their only saving grace is that they are
on time with payments and they do sometimes have good offers.
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10. Part 3: Speaking the lingo
When we first started, we got rejected most of the time trying to get accepted into CPA
networks. We didn’t have anyone teach us how to do it, so we had to just learn through trial
and error.
Was this because we didn’t have proof of earnings, or because we weren’t cool enough for
school?
Nope. It was because we didn’t really know what they wanted and didn’t answer questions to
what they want. And now we are telling you exactly what they want.
When you speak the lingo, and answer questions right, you will get in almost 100% of networks
you apply for.
But don’t take it personally if initially you don’t get in. I must have been rejected at least 10
times before I started figuring out the formula.
Having said that, I was initially applying to every network possible, most of them being non‐
incentivized networks. Incentive networks for the purpose of Content Lockdown are MUCH
easier to get in.
Here’s an example script to help you with making calls to the networks.
You: Hi there my name is X from Y company. We are calling because we just sent in an app to
XYZ network and would like to see if you have any questions so we can get approved right away
and start sending some traffic.
(Notice the pre‐frame of acceptance into the network and traffic qualifier. What you’re saying
here is that you already have traffic and are looking to send it over)
The network will start asking a few questions. Here are the common ones.
Note: The main thing is actually being as truthful as possible in your responses. You don’t want
to lie to networks, as they will eventually figure it out and ban you and you could lose money.
Be truthful!
Q: How many uniques a month do you get?
A: They are asking how many unique views / visitors you get a month. If you have pre‐existing
traffic you can include the figures. If not, then just say you’re starting and had training with the
content lockdown course.
Q: How do you get traffic?
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11. A: SEO – organic traffic.
Q: What other networks do you work with?
A: Just mention the other networks you are applying to. If you’ve been approved by other
networks, let them know. This is immediate social proof and a qualifier.
Q: What vertical/category/kind of offer you want to promote, or have promoted in the past?
A: They are asking what you will be promoting, to ensure you will be in legit niches. Just tell
them that you are interested in anything profitable that converts, but will be focused on
incentive offers
Q: Do you offer cash incentives?
A: They are asking if you offer your users cash in exchange for filling in forms. This is not
allowed nor will you be doing that, so the answer is ‘no’.
Q: How did you hear about us?
A: You can either mention taking Content Lockdown training, or you can say that you joined
after a friend told you about it.
Also, don’t be afraid to ask THEM questions. A few questions to ask them include:
‐What makes your network better than the others?
‐What kind of traffic are you guys ok with?
‐Who will be my AM (affiliate manager)?
‐What’s the minimum earning for NET‐15 or NET‐7 (how much money do you need to earn to
get payment 7 or 15 days after end of month – standard payouts are NET‐30)
‐What offers on your network right now are seeing high EPCs? (high earnings per click)
Finally
Relax. We are giving you the whole scripted process. If you’re nervous, call a friend or two to
rehearse this before.
But frankly, some of the networks we mention above don’t even need you to call in. Some are
auto approval and you can get started with those.
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12. Part 4: Start Making Money with Content Lockdown
Now that you’ve been accepted into a CPA network, you can start promoting offers. So what do
you do?
What if you don’t have a site, or any knowledge, or technical skills, or money to buy traffic, or
big email lists to send?
In Content Lockdown we are going to teach you how to start building your own network of sites
that will bring in money every day, all without any need for pre‐existing knowledge or technical
skills.
The best part? There is no need for paid traffic or big email lists. We are going to show you how
we did all this from scratch with nothing but a computer and internet connection, and still
earned over $220k in the past 9 months working no more than 5 hours a week, while traveling
to over 18 countries.
Content Lockdown is Content Locking on steroids
We have built a system that follows a very powerful consumer psychology strategy, that will
allow you to keep piling on the money you earn while generating huge volumes of traffic and
building a web portfolio. Our sites alone bring in over 2M+ unique views a month, over 500k
unique visitors and each of our website on average have earned over $1,000 (and we have over
180 sites now).
Content Lockdown will teach you how to replicate our process step by step.
There’s going to only be a limited number of training spots available, because we share
everything from our templates to custom in house scripts and tools, and want to ensure that
the early birds catch the worm.
Go to www.contentlockdown.com for more information.
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13. Part 5: The Key to Success
The key to success in any area of life is to focus.
Focus your time, attention and resources on one method to work.
With an online business, there is A LOT of distractions that make your life hard to juggle.
So focus.
We have focused and consider ourselves experts in both Content Locking and SEO now. That’s
what you want to do. Become an expert in your field of expertise, and then if you choose to
learn something else, do it.
Content Lockdown walks you through A‐Z from the basics of the psychology behind why our
formula works to step by step setup of our entire system. Learn our exact target audience,
demographics, and also a powerful SEO system that gets us page 1 Google rankings consistently,
and the outsourcing system that has built us a team working for us while we only work less
than 5 hours a week on this business.
Final parting thoughts
Some of you may have tried CPA marketing or other internet marketing methods before, and
didn’t get profitable right away. I have spent a lot of time and money (over $50,000 in fact)
learning internet marketing, and have failed many times before I succeeded. I learn a lot in the
process, and share a lot of these lessons with you and what actually works in Content Lockdown.
Just as Warren Buffet doesn’t look at the daily swings of his stocks, but instead focuses on a
formula that works in the long term, we are providing you with a formula that’s worked for us
long term, while saving you all the time and money we wasted on learning how to do this right.
If you find this guide on how to get into CPA networks helpful and useful, please feel free to
share it with others.
If you are interested in learning the Content Lockdown system that allowed me to break free
from 9‐5, travel to 20+ countries in the past year while earning $220k+ over the past 9 months
working under 5 hours a week, get it now (www.contentlockdown.com).
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