Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invincible Brands

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Already noticed that customer acquisition is getting harder these days? The concept of simply running ads to secure economic success no longer works today. It is too expensive, difficult, and unsustainable. To generate profitable customer relationships, marketers must focus on long-term customer retention. Best practice invincible brands has perfectly met this challenge. CEO Florian Metz shows all about their transformation from customer acquisition to retention.

Marketing

FROM ACQUISITION TO CLV MINDSET
INVINCIBLE BRANDS

… with surprising unit economics
Revenue
Spend
5x
ROI

... Focus.
To grow our business we just did one thing...

And after 5 years…
3 Mio.
Customers
300
People
60%
of team in
Inﬂuencer Sales
100.000
Inﬂuencer
Posts

Channels have to work together
● Acquisition
● Branding
● Retention
● Acquisition
● Branding
● Retention ● Acquisition
● Retention
● Retention
1 Dominant Channel: Multi Channel Collaboration:
New People &
New Skills

Our takeaways ...
● What you measure and track gets attention - CLV vs ROI
● Transform: New focus requires new structure
● Build on existing strengths

Want to talk CLV in DTC?
Florian@invinciblebrands.com (CEO)
Luciana@invinciblebrands.com (CMO)
Adeline@invinciblebrands.com (Head of CRM)

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