The Illusion of Communication

The Illusion of
Communication
A Leader’s Tale

“The single biggest
problem with
communication is
the illusion it has taken
place” G.B.Shaw

Communication
works for those who
work at it

Communication is the
real work of
Leadership

The more elaborate the
means of
communication, the
less we
communicate

“Start with good people, lay out
the rules, communicate with
your employees, motivate
them and reward them. If you do
all those things effectively, you
can't miss.”

Communities
of Practice
Improving Leadership,
communication and
engagement

Group
of
People
Brought
together
To solve common problems
and share common interests

A Community of Practice is a
network of individuals with
common problems or interests
who get together to explore
ways of working, identify
common solutions, and share
good practice and ideas.

So how are they different?
Traditional
Structure
Communities

What’s
in it for
Me?
Development
Reputation
Networks
Profile Training

Ingredients for Success
Purpose
Activities Members
Facilitators
Promotion

Success•clear purpose
•create a safe and trusted
environment
•committed core group of active
participants
•being motivated
•knowing the needs of
participants
•having a clear action plan with
activities to meet needs
•blending face-to-face and
online activities

Advice
• build on personal relationships
• use the necessary tools
• sponsor, budget, resources
• not too fast
• manage do not control
• light touch
• members goals are key

Communities take
Time and Effort
to get long term
Success
Remember

Knowledge
is an important
strategic
resource

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The writing
The writing
is on your wall

The Illusion of Communication

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The Illusion of Communication