SoLoMo The Future of Business in a networked society
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An edited version of my presentation at BPost in Brussels, June 26, 2012, on the future of business, publishing, ecommerce, marketing, social media... and print:) Enjoy and spread the word
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SoLoMo The Future of Business in a networked society
- 1. Gerd Leonhard Futurist, Author, CEO TheFuturesAgency The Future of Business and Communications in a Networked Society : Social, Local, Mobile ... Print and Paper?
- 2. The future is already here! There are no Recipes
- 3. The future is already here! Media use is a reflection of Culture Paying for Content is a reflection of Culture
- 4. Dramatic Shifts in Control
- 5. Interaction before transaction The future is already here!
- 6. The future is already here!
- 7. The future is already here! Mind-boggling pace of technology - but really useful ideas must change our habits
- 8. Entering the era of leaps
- 9. The future is already here! Social Local Mobile Cloud Video “SoLoMo”
- 10. The future is already here! SoLoMo We are ‘the show’ Image licensed from sevensheaven.nl
- 11. The future is already here! Not just ‘social media’ - but a Social OS!
- 12. Social OS
- 13. The future is already here! Every screen is becoming some kind of connected TV, Radio or Reader
- 14. The future is already here! Imagine this in the hands of 5 Billion people
- 15. The future is already here! People of the Book☯ People of the Screen
- 16. The future is already here! Increasing Unbundling of Media
- 17. The future is already here! Increased Fragmentation: User behavior and preferences, UIs and devices, payment-readiness...
- 18. Fragmentation Opportunities: Personalization. Customization. Aggregation. Curation. Filtering. Sense-Making Image via Flickr/virtuallysupine
- 19. Abundance is inevitable - therefore Curation, Context & Interface becomes crucial
- 20. But our future is not an either/or world ...it’s an ‘AND’- World Speed ⚇ Slowness Social ⚇ In Solitude Print / Physical ⚇ Digital Planned ⚇ Serendipitous Filtered ⚇ Accidental Peers ⚇ Experts Free ⚇ Paid
- 21. The future is already here! Convergence will pose serious Challenges - and offer massive Opportunities Search « » Social Television « » Internet Computer « » Mobile Online « » Offline Social Media « » ‘Old Media’ Print « » Digital User « » Producer
- 22. The future is already here! Digital Paper & Mobile Print Social Cloud
- 23. The future is already here! Imagine the possibilities: Connecting the crowd and the cloud
- 24. The future is already here! Disruptive Innovation Example: Print ⇠➲ Digital & Augmented Layar via Youtube
- 25. The future is already here! Opportunity: combining new and old
- 26. The future is already here! When the pivot point is reached change is often much faster than anticipated
- 27. The future is already here! Expect the total Re-Invention of Advertising
- 28. The future is already here! Disrupt...or Be Disrupted
- 29. The future is already here! The rise of disruptive technologies
- 30. The future is already here! Content Media Telecom Technology Devices / CE Publishing
- 31. The future is already here!
- 32. The future is already here! Hyper-Collaboration - not Hyper-Competition
- 33. The future is already here! Make bold - but not stupid - moves Was: paid Now: FREE
- 34. The future is already here! The power of assumptions and expectations “it should be at least as good as the past”
- 35. A new goal: setting your customers free:)
- 36. The future is already here! Open is the new ‘captive’
- 37. Heading towards even more Radical Consumer Empowerment:) Was... Is and will be...
- 38. The future is already here! Imagine...
- 39. The future is already here! Bank on Open Platforms
- 40. The future is already here! The problem is not the ‘pay’ - it’s the wall! Source:
- 41. The future is already here! Content pricing is increasingly subject to multiple, and changing ‘soft’ factors - But what is your reason to get paid...?
- 42. The future is already here! The future of paid content: Pay-Will not Pay-Wall :) Pay-Wall (( Pay-Will :)
- 43. The future is already here! Build value around the content
- 44. The future is already here!
- 45. The future is already here! Key points to remember
- 46. The future is already here! Thanks!!! mediafuturist.com thefuturesagency.com gerdtube.com (video) slideshare.net/gleonhard Download: Futurist App D E S I G N :