This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/boston-consulting-group-matrix-template-2269 DOCUMENT DESCRIPTION Boston Consulting Group Matrix is a chart that helps corporations to analyse their business units, that is, their product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis

1. Adaptive Processes
BCG Matrix
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Adaptive Processes
BCG Matrix
Stars:
Definition: High income & high growth; future cash cows
Strategy: Grow and maintain them and develop more
Cash Cows:
Definition: Former stars with high income and low growth; will become
dogs
Strategy: Convert them to stars or milk them
Dogs:
Definition: Low growth & low income/impact; cash drain with no future
Strategy: Shoot them
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