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Some takeaways from this famous book that you can use in your everyday work life.
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To Sell Is Human: The Surprising Truth About Moving Others - a summary
1.
To sell is Human
2.
True is it not? The only thing you got in this world is what you can sell. And the funny thing is, you're a salesman, and you don't know that Arthur Miller
3.
Have you ever thought about it? Irritation is challenging people to do something that we want them to do. Agitation is challenging them to do something that they want to do.
4.
You don't have the information uphand anymore! Caveat emptor to caveat venditor (information transparency)
5.
How to be?
6.
ABC? ABC always be closing no more applies ABC is now attunement buoyancy and clarity
7.
Attunement Attunement power, empathy and chameleons ● Reduce your power to increase empathy. E experiment and bad restaurant experiment. ● Important to be a perspective taker middle path of empathized and power rusher Who are the best sales folks? ● Ambivert not extrovert, not an introvert a balance for sales In a conversation: ● "Where are you from?"as an opening question to open the floor ● Find uncommon commonalities Jeff Bezos' empty chair in a meeting think about her the customer, in that chair. Helps attunment
8.
Buoyancy Buoyancy art of facing rejection and bouncing back. ● First thing is self interrogation before prepping rather than assertion or negativity (makes you think, strategize, hence prepare for execution) ● "No sale, but I think there is going to be an opportunity next time" ● To really figure the problem, send yourself a rejection letter write it
9.
Clarity ● ● ● ● Be a problem finder than a solution finder you will succeed more As a sales person you earlier had more info and hence access to information, but today you must curate information. Earlier you as a salesperson had to answer questions, today you must ask questions The biggest question to ask is "compared to what?" Sell not the leather on the car, but the experiences and ability of visiting new places, visit old friends, and add to a book of memories. Sell an experience not a moment
10.
Clarity ● ● Being honest about the existence of a small blemish can enhance your offerings true beauty Clarity on how to think without clarity on how to act can leave peeve unmoved ● How to curate information? Seek, sense, share ● Five why's
11.
What to do?
12.
Pitch ● ● Pitch the catcher and the buyer, both should participate like Hollywood, script writers and producers Listen to your pitch, can be painful, but is a great way to improve
13.
Pitch : For Marketing For marketing and enterprise push sales: ● One word pitch ● Question pitch ● Rhyme pitch ● Twitter pitch ● Subject line pitch ● Pixar pitch ● What do you want them to know? ● What do you want them to feel? ● What do you want them to do?
14.
Improvise a. Hear offers b. say “yes, and” c. Make partners look good
15.
a. Hear offers ● ● ● "Is anyone anywhere taught how to listen? How utterly amazing is the general assumption that the ability to listen well is a natural gift for which no training is required. How extraordinary is the fact that no effort is made anywhere in the whole educational process to help individuals learn how to listen well." Opposite of talking is not listening, it's waiting, where we are half listening and half waiting to answer the next part, and do a bad job of both. Attunement will only come when you listen
16.
b. say “Yes, and” ● Yes, but vs yes, and (positivity = buoyancy) *a session of saying organizing an alumni session, with yes, but and yes, and
17.
c. Make partners look good ● Win/win in this caveat venditor world
18.
3. Serve ● ● Make it personal and purposeful Read all case studies, ask for stories of how customers were impacted and make part of training will make sales folks who can share stories do much better.
19.
Upserve not Upsell ● ● Up serving and no upselling doing more for the other person than he expects or you initially intended, taking an extra step that translates from a mundane interaction to a memorable experience Anytime you're tempted to upsell. stop. Up serve instead. “Don't try to increase what they can do for you, but elevate what you can do for them.”
20.
Finally, ask yourself Being a sales servant, and after the person has bought, ● will his/her life improve? ● Will you have made the world a better place?
21.
Exotel way of sales? ● Listen ● Question ● Attune & take perspective ● Serve
22.
If you're SaaS, let's connect ● ● ● I am @vijaysw Building a SaaS business in India called @exotel – www.exotel.in Would love to help you in anyway possible
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