Mobile access for language students is great and has significant benefits. The EnglishCentral video apps make learning fun, easy to do and the improved microphone on mobile devices really helps. Download the apps at http://www.englishcentral.com/mobile/launch

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MultiMulti‐‐Platform Platform
English Language LearningEnglish Language Learning
http://www.englishcentral.com/academic

2. Welcome to the Welcome to the
EnglishCentralEnglishCentral Mobile AppMobile App

3. Learn Anytime, Anywhere!

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Two Observations
“I think about ninety percent of the problem in
teaching, or maybe ninety‐eight percent, is just
to help the students get interested.”
Noam Chomsky
Data from 30,000
Englishcentral Users
“Students who study with mobile access are 2X
more engaged than web only users.”

5. Mobile ……………
motivating
accessible
functional
affective
responsive
cost effective

6. Why students like m‐learning
Very handy, already
have mobile device
so why not use it?
Flexible. Can do
school work started at
school or on a PC can
be done on a phone.
Learning takes
place without all the
“preamble” and
students can just
get to it.
Learning is more
effective: contextual
and heuristic
because learning is
on the move.
www.originlearning.com

7. * Survey of 701, Kansai Gaidai
Freshman (James Rogers); 54%
iPhone; 39% Android
Multimodal Access a Key to Engagement
• Old Theory: mobile not a learning device; it’s a personal device
• It’s not just mobile. It’s learning on the go, on demand
• Smartphone penetration of students growing exponentially
• Mobile has less cognitive load, more focused learning experience
• EnglishCentral users are twice as active with mobile*

8. How: Watch Videos
Over 9,000 of the best English learning videos lessons
Video on mobile now a reality

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How: Learn Words In Context
“Learning from context is so important that some studies
suggest that first language learners learn most of their
vocabulary in this way.” ‐ Paul Nation
Students mark words they don’t know, and EnglishCentral does the rest
Tracking progress across devices

10. How: Just Don’t Sit there…Speak
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• Microphones are better and easier to set up on mobile
• Speech Assessment Technology works better on mobile
• More opportunities to practice: 250 million lines spoken

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EnglishCentral
Tracking Progress
Key is Synchronizing Progress Across Devices
• Measure progress via vocabulary acquisition: watch, learn & speak
• Measure engagement with activity points  Game Dynamics

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EnglishCentral
100s of Universities worldwide using EnglishCentral
Over 1,000,000 learners/students

13. Thank You!