Empirical analysis of behavioral differences between over 3,000 rural and urban social media users. Provides a quantitative understanding of rural users and design implications for building richer social media experiences.

1. THE NETWORK
IN THE GARDEN
Eric Gilbert | Karrie Karahalios | Christian Sandvig | University of Illinois

2. Do rural and urban people use social media differently?

3. 1. rural demographics
2. brief history of rural telephony
3. our quantitative study of rural social media

4. rural: towns with less than 2,500 people
not connected to a metropolitan area
U.S. Census Bureau

5. U
Hundred, West Virginia
Population: 344
http://flickr.com/photos/9548969@N02/722111742 (used with permission)